● Eruditus [ erudite (Latin: eruditus) ]

Means a scholar who is instructed, educated, cultivated, enlightened,

learned.

Headquarters - Mumbai ● Mission - "to increase access to world-class executive education to

executives from every part of the world."

● Business Model [ Partner + Blended programs + Achieve ]

- The Eruditus group, has 2 divisions : Eruditus Executive Education and its
online division Emeritus.
- The programs are aimed at helping a participant evolve from functional to
management leadership roles.
- Learn through actual classroom interactions, online sessions, case
studies, real-time simulations, and practical exercises.
 FROM BEING REJECTED BY 20 INVESTORS TO BECOMING A UNICORN

★ EARLY YEARS - Finding the right product fit ★ EMBRACING ONLINE SPOC :
Birth of Emeritus (2015)
● Failure of the first program
● Launched a 3-month executive program in the Indian market “ We’re helping working professionals who
● The idea was to assemble the best faculty and practitioners, with an equal dose of lectures, can’t otherwise come to these schools to access
applications, and projects high-quality educational content online and It’s
● Offline classes with faculty from Europe’s INSEAD and the IIM A, teaching a 10-day
very different from a MOOC (massive open
classroom programme in a 5-star hotel, mostly working professionals.
● Could only enrol 21 participants & ran the program at a huge loss
online courses) [such as Coursera or Udemy],
we are a SPOC — small, private, online
LEARNING : - Not just enough to have the best of faculty; but also a brand to carry the program. course.”
This helped to define the “product-market-fit”, navigating towards collaborating with top
universities.

★ KNOCKING ON INSEAD’S DOOR AND

OTHER TOP UNIVERSITIES
★ GLOBAL STAGE
 ★ OUR FIRST INSTITUTIONAL
FUNDRAISE: BERTELSMANN

★ SEQUOIA COMES ONBOARD : 4th

Building an Enduring company
(term used for Google, YouTube,
Ed tech 3M
Zoom ) Unicron Rgst.
learners
★ ACQUISITION (200M) -

Eruditus Executive Education has raised a total of $1.2

billion in funding over 8 rounds.

Enters K-
12
Learning

★ NOTICEABLE COMPETITORS
 Reflection on
the B2B side : -
Emeritus
Enterprise

- Gartner

Build your own Pipeline -> Retain your workforce ->

Programs help organizations :-
Boost Employee Engagement
- Accelerate transformation
- Build talent pipelines
- Achieve strategic business goals

Courses utilize a combined

synchronous (live) and
asynchronous (self-paced) format
that includes video, multimedia,
and interactive discussion boards
promoting engagement while
allowing learners to
fit coursework into a full-time wo
rk schedule
.

1)Research & development
2)Platform development
3)Partnership management
4)Curriculum design & development
5)Marketing & branding
- Leading Universities & B-schools
- Corporate clients
- Investors
- Acquisitions
- IT systems partner
- Course content & Curriculum
- Tech Platform & team
- University Partners & SME n/w
- Community/regst. user base
- Web + Content Dev. &
Maintenance
- Marketing & Adv. cost
- Admin & Operational cost
- Program fees to Univ.
- R&D & IT infra Mgmt.
- Legal
BUSINESS MODEL CANVAS
6)Student recruitment + enrollment + - Student support Customers
Support - Alumni engagement + Online Events - Corporate clients
7)Customer relationship management - Feedback & evaluation Users
8)Maintain & Develop IT infra - Social Media Pages - Individual execs.
- Website - Blogs + Emeritus Insights i.e. Mid-career
professionals &
Senior executives
- With or w/o higher
ed degree
- Social Media
- Website + Mobile App
- Community & Blogs
- Emeritus Enterprise &
Emeritus Insights
- Degree courses fee
- Licensing courses
Users - Develop future ready skills gaining a global perspective
- Provide high-quality, accessible, & customizable executive education programs with best in class faculty from IVY
league universities & premium B schools
- Enables consumers to enhance their skills, knowledge, networks & drive professional and organizational growth
University - Easy access to a global audience, Digital Enablers - tech enabled learning with customized program
development and revenue sharing + Licensing courses
SNIPPETS
Emeritus Insights

- Subscription course(₹7,000)
- Users can learn from books and
lectures from personalities like
Anand Mahindra, Ratan Tata and
Narayana Murthy.

- Taken best from our courses and

faculty & converted them into bite-
sized 2-3 minute lectures for specific
needs.
 FUTURE GROWTH OPPORTUNITY
As mentioned by the CEO & Senior Mgmt
POINTS
TO ● Stick to SPOC model
NOTE ● Won’t explore test prep but also looking forward to pre
college crowd with K12 integration
The Bharat Opportunity
Key stats & figures
● Less than 5% people in india are learning
online
● In FY 2020, the no. of students enrolled in
higher education was about 40 Mill across
india. it’s expected to increase to 92 Mill by
FY 2035.
● The gross enrolment ratio in higher education
in india was 27.1 percent in FY 2021
● India is our 2nd biggest market (25%) after US
(35%)
“In India there are islands of
prosperity and oceans of poverty”
Change in landscape
● Universities have gone online & govt. regulations have facilitated
more online courses
● Mindset of virtual first has developed
Steps for the Future
● Grow Regionally
- Include more regional languages & colleges to the delivery mode
- Explore new markets apart from tier 1 urban English speaking customers with an aim to
go beyond urban India
● Grow B2B - Currently 10% of the business
- Tap on the demand for ivy league & top b-school certifications within the Indian
ecosystem by partnering with corporates
● Tap into new promising markets
- Fastest growing high ed ETP (English taught programs) China, South Africa, Brazil &
Nigeria
● Variation in pricing policy ( For price sensitive markets like India)
- Customizing it for low income Individual spacing out the payments
● M&A’s (for B2B) - For new in demand courses such cybersecurity, NEAT etc.
● Collaboration between ID-TECH & Subscription Model
- Bite-sized, micro learning programmes.
● Partner with loan providers (Additional Revenue stream)
- Automate processes of enrolling into courses without looking for funds elsewhere.
PRESENTED BY - GROUP 10
 ANNEXURES
1. https://www.thehindubusinessline.com/news/education/eruditus-will-be-larger-than-coursera-in-the-n
ext-12-months-ashwin-damera/article36013400.ece
2. https://inc42.com/buzz/eruditus-enters-k12-learning-with-acquisition-of-edtech-firm-id-tech/
3. https://insights.emeritus.org/
4. https://www.livemint.com/companies/start-ups/eruditus-raises-650-million-becomes-fourth-edtech-to
-join-unicorn-club-11628755839772.html
5. https://www.forbesindia.com/article/startups/how-edtech-startup-eruditus-entered-the-unicorn-club/7
0231/1
6. https://yourstory.com/2022/01/unicorn-eruditus-built-global-business-executive-education
7. https://startuptalky.com/eruditus-success-story/
8. https://youtu.be/5MGDNwlU9wA
9. https://youtu.be/5P_edAfQqaM
10. https://youtu.be/efUa8GJGUyk