Social Media

Marketing
Social Media Marketing

1. Social Media Marketing promotes brand

and content on social media channels to
• Increase brand awareness
• Drive traffic
• Generate leads for business.
Social Media Marketing

• These channels includes:

Facebook

1. Facebook, is online social media and

social networking service company

2. Support Following Ad Options

◦ Products
• Image Ad
◦ Offer
• Video Ad
◦ Live
•
 Facebook
• Event ◦ Get Call ◦ 360 Degree Content / VR◦ Suggested Videos
◦ Market Place Ads
• Check in ◦ Get Messages ◦ Depth Mapping
◦ Stores Ads
• Direction ◦ Get Shop Visits ◦ Engagement

• ◦ ◦ Rating ◦ Audience Networks

Tag Products Watch Party
• ◦ ◦ Right Colum Ads ◦ Messenger
Job Millstone
• ◦ App Promotion ◦ Instream Video Ad ◦ Facebook Form
Contest / Poll / Opinion
• ◦ ◦ Feeds Promotion ◦ API Connectivity
Feeling 3D Content
Facebook
1. Facebook Providing Complete
Organizational Solution
2. This is most frequently used and most
time spending platform
Instagram
1. Instagram is a photo and video-sharing
social networking service owned by
Facebook
2. Support Similar Ads as of Facebook
Facebook & Instagram Ads
Targeting
• Ads Targeting
• Page Audience
• Lookalike Audience
• Special Targeting
• Interest Based
• ABC Targeting
• Remarketing
• Bid Based Ads
• Location Based
Facebook & Instagram Ads
Purposes