SVEEP Calendar Plan

CHIEF ELECTORAL OFFICER,

CHHATTISGARH
Print Media

 Print advertisement during SSR to inform and motivate the voters to register and do
the desired updates to make error free voter list
 National Voters Day awareness and celebration advertisement will be published on all
major publications of Chhattisgarh
 Print advertisement during the course of Elections, voting day announcement creative
will be published on all the major publications of Chhattisgarh
 At District level DEO’s “invitation letter to vote” will be published in the regional
newspapers prior to poll dates.
Electronic Media & Radio

 CEO Video appeal on all major regional channels & Multiplex of Chhattisgarh during
SSR and Elections
 Publicize facilities at the PS through Radio and TV.
 Voter awareness Programmes on AIR, DD and private radio and Cable TV for PwDs
and elections.
 State Icon video appeals on all major regional channels of Chhattisgarh during SSR and
Elections
 Jingles on Voter awareness to be played on FM Channels and AIR.
Social Media Activities for promoting Various Citizen apps

Facebook:
 We will Share regular updates and announcements about these apps with the help of creative.
 We will engage with our FB audience by sharing FAQs about these apps.
Twitter:
 We will use relevant hashtags to increase discoverability of the content related to these apps.
 We may also Engage with our state and districts icons and encourage them to promote these apps.
Instagram:
 We will leverage Instagram Stories for quick updates.
 We will use IGTV for sharing informative videos on these apps.
 We will encourage user-generated content through contests or challenges.
WhatsApp and Telegram:
 We will create Channel/ Groups/ Broadcast lists for sending regular updates.
 We will share direct download links and step-by-step guides.
Thread:
 We will utilize Thread for longer-form content and discussions.
 We will share usage stories and case studies.
Partnerships & Collaborations
S. No Organisations Details

1 Higher Edu, School Edu, Tech Edu. Govt of

Educational Institutions
2 Departments having field
functionaries
3 State Government dept.
4 NCC, NSS, Scout and Guide, Red Cross
Youth organizations
5 NGOs & Civil Societies:
6
MOU
Chhattisgarh
Anganwadi workers
Rural Development, Urban Development,
Municipalities, Social Welfare Deptt.
and NYKS
Civil Society Organisations, NGOs, Rotary
Club, Lions Club
Public
Icons/ Influencers Engaged (Details)
S. No Icons/ Brief along Engagement activities
Influencers Social Media planned
Followers
Details
1 Smt. Mamta 183K Youtube Video Appeal, Live Singing Program
Chandrakar
(Padmashree)
2 Smt. Saba Anjum NA Video Appeal,
(Padmashree) Sports Activities with Youth
3 Shri. Vijay Sharma 15.3K Instagram Video Appeal, Female Focused
Event
4 Shri Chitrasen Sahu 2.2K Instagram Video Appeal, PwD Consultation
(PwD Icon) “Samvad Setu”
5 Vidya Rajput 1.3K Instagram Video Appeal, TG Consultation
(TG Icon) “Samvad Setu”
SVEEP Activities Calendar for
2024
SN Activities Month
Voter engagement
1 Coordinating educational events such as poster making, slogan writing, Jan-24
rangoli competitions, essay writing, and sports activities in colleges
involving students.
2 Hosting Voter Festivals to promote civic participation. Jan-24

3 Arranging events to commemorate National Voter's Day. Jan-24

4 Disseminating information through school students via activities like forming Feb-24
human chains and organizing rallies
5 Displaying slogans on walls and conducting street plays with the assistance Feb-24
of artist groups supported by the Social Welfare Department.
Voter Registration
6 Exhibiting the four types of touch posters mandated by the Commission at Feb-24
each polling station on the election day.
SVEEP Activities Calendar for
2024
SN Activities Month

Field activities: Training and Awareness programs

7 Conducting hands-on training sessions for EVM & VVPAT machines at all polling station locations. Feb-24

8 Issuing appeals for State Icon and District Icon as part of the election promotion. Mar-24

9 Distributing voter information material, such as Matdata Margdarshika, to every voter's Mar-24
residence.

Polling related Information Dissemination

10 Broadcasting Poll date & Time messages or appeals through local Kotwars in rural areas. April - 24

11 Setting up polling stations staffed by Adarsh, Sangwari, youth, and disabled polling personnel on April – 24
the election day.

12 Gram Sabha meeting in the rural areas - Voter pledge campaign April – 24

13 International Women's Day April – 24

In collaboration with Women and Child Development Department Awareness campaign for
women and third gender voters to improve gender ratio.
14 Discussions/Competitions/Human Chain / Rally/Candle March/Torch / Tug of War, Rally etc. April - 24
Programs at District, Section and Tehsil Headquarters
SVEEP Activities Calendar for
2024
SN Activities Month
Print media:
1 Placing advertisements in different newspapers. April – 24

2 Promoting through posters, pamplets, invitation cards, and formal letters. April – 24

3 Utilizing billboards /Strip for advertising. April – 24

4 Disseminating information through press releases and holding press April – 24
conferences.
5 Promoting products or services using Banners, Posters & Hoarding. April - 24
SVEEP Activities Calendar for
2024
SN Activities Month
Electronic media:
1 Utilizing TV, LCD, LED advertisement boards, and broadcasting on AI radio & April – 24
FM channels.
2 Publicizing messages through public announcement systems, which are April – 24
THANKS
integrated into signal systems at intersections and operated by urban bodies
for door-to-door waste collection.
3 Promoting products or services through city buses and other government-run April – 24
public transport.
4 Incorporating audio jingles on traffic signals for enhanced promotion. April – 24

5 Distributing appeal videos through appropriate electronic platforms. April - 24

SVEEP Activities Calendar for
2024
SN Activities Month
Social Media:
1 Voter awareness Information to be spread via various platforms of social Jan 24-
media such as Facebook, Twitter, Instagram and YouTube April 24

2 Usage of Telegram and Whatsapp groups to spread voter awareness Jan 24-
messages April 24

3 Special sticker for Whtsapp & FB Frame to be made during the election Jan 24-
time April 24
THANKS