Pollution by

single use
plastic bags
 Defining the Phenomenon

Deadly waste in landfills 1 2 It is widely used

and oceans by plastic because of:
bags which are WHAT? WHY? 1. Flexibility
excessively used 2. Durability
3. Safety
4. Easy Availability
5. Affordability
Pollution by single use
plastics bags

Used primarily for: HOW?

1. Packaging
2. Households' usage
3. Retail shopkeepers 3
 Data Collection

SURVEY:
TO UNDERSTAND PERSONA
OF HOUSEHOLDS

SEMI STRUCTURED INTERVIEW:

TO UNDERSTAND RETAIL MARKET

SECONDARY DATA:
USED ARTICLES AND READILY
AVAILABLE RESEARCH PAPERS.
Summary of findings
 Housewives • Family members – 5 (nuclear family)
• Family Status – Upper Middle-class family
• Religion --Hindu
Demographics • Geographics – Jaipur, Rajasthan (North India)

“I alone cannot bring any significant change in environment

by paying extra money for substitute of plastic bags.”
Quote

• Ultimate consumer of the single use plastic bags

• They purchase it directly for some household chores or get it
indirectly from the retailers and packaging industry in form of
Description packages.

Mrs. Gupta
AGE GENDER OCCUPATION • Affordability
• Easy availability
38 Female Housewife
• Flexibility
Personal Goals • Durability
Industries and
• Geographics – Jodhpur, Rajasthan (North India)
Retailers • Age – 53
• Product: Packaging manufacturer.
Demographics

• “ We are a handful of people who are willing to bring change only if

consumers are ready to pay premium price which covers the extra
cost incurred by us for shifting to this better alternative of plasti
Quote Bio- Plastics.”

• It includes food service establishments, industry requirements,

grocery & non- grocery retailers’ use for single use plastics for
packaging.
Description

Agarwal Stores • Low-cost plastic for keeping it feasible.

Type Scale • Our goal is to attain economies of scale while producing and using
bio-plastic.
Factory Medium scale

Personal Goals
Empathy Canvas Map
 Housewives

Why do you use plastic bags?

5 Why Analysis

NEED STATEMENT: Need for an alternative that is available, versatile, and

affordable to reduce plastic pollution.
 Industries and
Retailers

Why are you resistant to use

bioplastic?
5 Why Analysis

NEED STATEMENT: Need consumers who are concerned about environment and
have demand to use bioplastics.
 How might we?

How might we make Bioplastic available, affordable and flexible for

end consumers i.e., Housewives who are concerned for environment?

ACTION WORDS:
To make bioplastic

ONE USER PROBLEM: CHALLENGES:

Need for an alternative Affordable,
that is available, available
flexible, and and flexible
affordable.
IDEATION

ADRAI
 Step 1: Articulate

 We are a team of students of MBA from BML Munjal

Who are we? University who are concerned about the environment
and want to reduce the plastic foot print.

 Our mission is to provide Bio plastic based solution to

What do you do? retailers, industries and end users

 Our vision is to ensure that the plastic consumption can

What is your be reduced and minimized all over the country but
objective? currently we are focusing to reduce that in the
metropolitan cities.

 Consumers who are concerned about the harmful

For whom?
effects of single use plastic on environment.
 Step 2: Deconstruct

Possibility Stories on Persona Inspiration and Mapping Sense Market

Paper Bag Industries and household Shopping Malls and Outlets Many players are already
who prefer good looking at Airports. there in the market and the
carry bags which are bio- industry is growing at 4%
degradable. p.a.
Non-Woven Bag Local retail shops and low A substitute of cloth bag It is in the growth phase
earning households who which have good look and and there is a potential
prefer affordable eco feel. market for this growing at
friendly carry bags. 7% p.a. but many big
players are already there in
the market.
Bio Plastic Environment friendly An alternative made from There is a very big
enthusiasts who want biodegradable materials emerging market which is
durable, reliable, water that come from renewable growing at 13% p.a. that is
resistant and bio- sources. yet to be explored.
degradable carry bags
 Step 3: Reconstruct

Idea Pros Cons

Paper bags Bio-degradable, Cheap Non-resistant to water and
Assemble heavy weight
Non-woven bags Durable, recyclable, cheap Non water resistant
Bio Plastic bags Water resistant, Bio- Slightly expensive than some
degradable, Able to carry of the other varieties of carry
heavy weights bags

We evaluated the pros and cons of all the alternatives and then
we came to a common conclusion that Bio-Plastic would be best
Brainstorm suited solution for our problem statement which is able to fulfil
the needs and demand of the end users.

Re-articulation of We again went back to articulating our ideas and realized that bio-
plastic was the option we are most confident with.
ideas
 Step 4: Assess

 While discussing our alternatives our group came up

with many ideas. While assessing all the ideas we
Assess your ideas realized they might have their own benefits but non of
them is as durable and water resistant as bioplastic.
 One big disadvantage for all other ideas is their
resistance to anything in liquid state.

 Our initial idea was well thought upon and all the
Compare with initial parameters were compared and then we choose
idea Bioplastic as a solution to reduce plastic waste and
carbon footprint.
 Other options does help in reducing the both but they
alone cannot stand all the situation.
 Step 5: Implement

New Idea
OR  We will stick to our old idea, that is Bioplastic carry bags.
Old Idea

 We need to create proper awareness and educate

What actions to consumers about the harmful affects of plastic which
take? causes environmental degradation.
 We need to educate consumers how 1+1 can become 11
and they should think about the steps they can take.
Group 2:
Goals Positive

Khushbu Mandhania
Radhika Gupta
Rishab Agarwal
Sarita Pradhan
Yogesh Mittal