B a si c D e s i g n

C o n c e p t
S h
se r l y G r a c e
d B y n
: n
M s . A
Prep a r e
M a b a l o t
Elements of Design
 Line R K
R IZ E D B Y A MA
C HAR A C T E
✓ IS
O R S T R O K E
O C O N N E C T E D
O F T W
✓ CONSISTS
POINT T H ,
N E S H A S L E N G
✓ EVERY L I
N D D I R E C T IO N
WI D T H A
 Color
✓ CONTRIBUTES TO THE
VISUAL IMPACT &
BEAUTY OF AN ART WORK

✓ GIVES EMPHASIS TO
CREATE A HIERARCHY
 Shapes
All objects are composed
of shapes and all other
design elements are shapes
in some way. The two
general categories for
shape are mechanical and
organic
 Mechanical and Organic
Shape
Mechanical Shape
They have measured sides
and defined edges or perfect
curves Mechanical shapes,
also called geometric shapes
Organic Shape
These are shapes with
natural look, flowing and
curving appearances like
leaves, insects, clouds, and
fruits.
Principles of Design
Unity
Refers to the
state where all
parts of the
artwork agree
with the total
design.
 R h y t h m
w h e re f the
a l l p a r ts o
Th e s t a t e
r e e w i th t h e t o t a l
artwor k a g
y t h m h a r m o n y i s
d e s ig n . R h
w h e n p a r t s o f t h e
achie v e d
re i n t o t h e w h o l e
de s i g n a
design
Balance in design Balance
pertains to the equal
distribution of weight
employing both
functional and
decorative elements
and/or objects of
various sizes.
In art balance is achieved in three ways:
Assymetrical
Symmetrical Radial

Informal balance and

Side of a center happens when elements
or dominant and objects differ in shape
point.
and size but appear evenly
balanced.
Circular balancing
of parts or objects
around a center
Color Wheel and Color
Scheme
Color Wheel
The color wheel is a chart of
colors that shows how each color
is related to other colors. An
interior designer chooses a color
scheme based on choosing colors
from the color wheel
Color Scheme
Combination of colors that
work well together visually. Ut
is used to create a unified
aesthetic and appeal to the
viewer.
Primary, Secondary, and
Tertiary Colors
 Prim a r y C o l o r s
a ry c o l e
o r s a r e t h
Prim
o l o rs fr o m w h i c h
basic c
h e r c o l o rs c o m e :
al l o t
y e l l o w , a n d b l u e .
red ,
 o n d a r y C o l o r s
Sec
a ry c o l o r s - g r e e n ,
Se c o n d
g e , a n d v i o l e t -a re
ora n
e d b y m i x i n g t w o
c re a t
primar y c o l o rs .
 Tertiary C o l o r s
lo r s a tions
r e c o m b i n a
Tertia ry c o
e c o n d a ry c o l o rs .
of primary a n d s
rt ia r y c o lo r s to be
There a re s ix t e
e , y e ll o w o r a n g e ,
exact: red o ra n g
, b lu e gr e e n , b lu e
yello w g re e n
r e d v i o le t .
violet, and
 Color Schemes
There are number of pleasing color combinations, referred to as color
harmonies or color chords, are numerous. Two of these are the
complementary and analogous color schemes.
COMPLEMENTARY
ANALOGOUS COLORS
COLORS
Typically comprised of three
Opposite each other on the color
colors that fall next to each
wheel. They create high contrast
other on the color wheel. They
and vibrant looks when used
match well and are pleasing to
together.
the eye
Tint, Shade, and Tone
Th a n k
you