Online Shopping: DealAyo.

com
Presented By:
Arun Yadav (29306/20)
Ekraj Bishwokarma (29316/20)
Krishna Saud (29322/20)
Pratisha Shakya (29334/20)
Sanju Thapa (29345/20)
Sneha Khadka (29356/20)
Sushma Gahatraj (29362/20)
BBA Sixth Semester
 Table of Content
1. Introduction to Deal Ayo and its Organization Structure

2. Online opportunities

3. Business model

4. Marketing strategies

5. Payment method

6. SWOT analysis

7. Problem analysis

8. Solutions

9. Menu of website

10. Conclusion
Introduction to Organization

• Deal Ayo is an online platform

• Ajeet Kumar Mahato ,CEO of Deal Ayo

• Lunched in October 2016

• Provides products like electronics,

• Gadgets, Sports , Clothes, Home Appliances

Contd…

• Timely and informed delivery

• Free delivery in Kathmandu

• Cash on delivery

• Free and easy 7 days returns

• Price match guarantee

Organizational Structure
Structure
CEO

Sales and Customer Finance and

Operation
Marketin IT Head Support HR Head Administration
Head
g Head Head Head
Business Model
B2B (Business to Business)
B2C (Business to Consumer)
Online Opportunities

24/7 customer Digital Product Secure Payment

service cart diversification shopping options

Delivery E-gift Product Replacement Cash on

tracking vouchers discounts guarantees delivery
Marketing Strategies

• Social Media Marketing

• Discounts offers

• Influencer marketing

• CSR Initiatives
Payment Methods

Cash on Delivery Credit cards Debit cards

PayPal Connect IPS

 SWOT Analysis

STRENGTHS WEAKNESSES
SS W

SWOT
O T

OPPORTUNITIES . THREATS
STRENTHS

• Strong brand recognition

• Wide product range

• Unlimited potential customer

• Authorized Dealer
WEAKNESSES

• No mobile app available

• Limited market presence

• Technical challenges

• Customer service concerns

Opportunities

• Expansion beyond Kathmandu Valley

• Marketing strategies

• Globalization

• Business diversification
Threats

• Competition from Alibaba group-owned platforms (Daraz)

• Changing monetary policy of Nepal Rastra Bank

• Legal and regulatory changes

• Technology and security concern

Problem Analysis

• Lack of Proper Address System

• Economic Crisis

• Consumer Interaction

• Lack of Effective Payment Gateways

• Low Digital Literacy

 Solutions

Improved
Timely Delivery Quality
Customer
Control
Service

Technical Promotional
Development Activities
Home Page of Deal Ayo
 Menu of Website

Women Baby and

Electronics Men fashion
fashion Kids

Office
Health and Home and
Gifts Supplies and
Outdoor Furniture
Stationery

Groceries Books
Conclusion

• Play crucial role for business to reach more people and showcase their
products effectively.

• Combine extensive range of products with commitments to consumer

satisfaction.

• To grow further, the company needs SWOT analysis.

• Find solution and implement it in action.

Contd…

• Adapt new policies and strategies to the business according to market

trend.

• To keep growing company need to use smart strategies, fix any

problem they have, and make most of opportunities in market.
 Thank You
Any Queries?