PRAYER

PRAYER
God, as we gather for this class,
we ask for your blessings and
guidance. We pray for the
ability to understand the
material, the courage to ask
questions, and the wisdom to
apply what we learn. We pray
that our teachers will be filled
with your spirit and knowledge
as they lead us. Help us to be
respectful and supportive of one
another. We trust in your love
and provision. Amen.
GREETINGS
GREETINGS
SECURING OF
CLEANLINESS
SECURING OF
CLEANLINESS
WHO IS ABSENT?
WHO IS ABSENT?
CLASSROOM RULES
CLASSROOM
RULES
REBUS PUZZLE
REBUS PUZZLE
P
r
i
c
e
 PLACE
PLACE
PROMOTION
PRODUCT
PICTOWORD
PICTOWORD
EARRING
QUESTIONS
QUESTIONS
 4PS OF
MARKETING
MIX IN
MARKETING
PLAN
HANELYN H. ESCALONA
TEACHER
 AT THE END OF THE LESSON,
THE LEARNERS ARE
EXPECTED TO:

1. Identify the 4Ps Marketing Mix

2. Prepare a marketing plan that will
describe the subsequent tactical plan on
how to reach consumers (4Ps)
https://www.youtube.com/watch?v=MoQz3SaWY9s
 MARKETING MIX
•It is the set of controllable, tactical
marketing tools that a company uses
to produce a desired response from its
target market.
1. PRODUCT

• A product refers to any item that intends to

satisfy the needs and wants of a customer. It
can be a tangible good, such as a clothing
item or piece of software, or intangible, like
a service or experience.
 2. PRICE
• It’s not only refers to the monetary value of a
product, but also the time or effort the customer
is willing to expend to acquire it.
• If a product is priced too high or too low, the
product (and brand) could fail.
 3. PLACE
• Refers to the physical or digital channels through
which brands promote their products. Examples of
place include:
• SMS • In-store
• Digital ads • Email
• Web
• Direct mail
• Mobile
• Contact center
4. PROMOTION
• It refers to the activities that a company
undertakes to communicate and promote its
products or services to its target audience.
• Promotion is the area that has arguably seen
the greatest growth and change as a result of
the digital age.
 EXAMPLES INCLUDE:

• Free samples, coupons, contests, rebates,

premiums, point-of-sale displays and
other incentives intended to stimulate
immediate sales.
 GROUP ACTIVITY
• Instructions: For 50 points, draw, write an
essay, or develop a scenario for a product or
service. Determine the four Ps: product,
pricing, promotion, and place, and then present
the output to the class.
GROUP ACTIVITY RUBRICS

CONTENT 20 POINTS
TEAMWORK 15 POINTS
PRESENTATION 15 POINTS
TOTAL 50 POINTS
THINK-PAIR-SHARE ACTIVITY
¼ SHEET OF PAPER

MULTIPLE CHOICE. ENCIRCLE THE

LETTER OF THE CORRECT ANSWER.
2PTS EACH

HTTPS://DRIVE.GOOGLE.COM/DRIV
E/FOLDERS/1-
MLJ3QVNCHGMGPSNZFUEC4BOXY_
5YX2S
 ASSIGNMENT
• Write in one whole sheet of paper. 50pts
1. Do you see yourself marketing your own dream
business? If given such opportunity to do so, how
are you going to accomplish it?
2. Create a Marketing Plan using 4Ps of Marketing
Mix apply these in your dream venture.
THANK YOU FOR LISTENING