IGNITE

Pitch Deck
Milestone 1
Who we are
P
Name of your Venture: ALPHA GRAPHICS
Why ?
Explain why do you want to pursue this Business Idea.

Alpha Graphics is poised for success by meeting the ongoing demand for
creative visual communication services, offering a unique blend of
technology and creativity, and leveraging our expertise in the dynamic
graphic design and printing industry.
Your goal when
What ? answering this slide should be
Provide a brief on what does your venture do.
to create enough interest about
Alpha Graphics crafts visually striking print materials and digital content, your venture.
offering practical solutions tailored for individuals and businesses alike.

How ?
Explain how your venture solves the problem and make its revenue.

Alpha Graphics helps businesses and individuals communicate better

visually. We make money by charging for our design and printing services,
addressing the market need for effective and creative visual materials.
Problem/Opportunity
Place your
logo here

CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?

The need for a venture like Alpha Graphics arises when
businesses and individuals encounter challenges in
effectively conveying their messages through visual
communication. This can occur when existing design
services lack innovation, fail to meet specific
requirements, or when there's a growing demand for
dynamic and modern design solutions in the market.
Alpha Graphics aims to address these gaps by offering
tailored, creative, and technologically advanced visual
communication services.
CUSTOMERS
Who has the problem most often?
The problem is encountered by small business,
card designers,printers ,etc.
Companies address issues such as outdated technology,
inefficient processes, or gaps in their product/service.
Which later on solve by the venture Alpha Graphics where we
design according to the customer needs and use the most
advanced technology.
EMOTIONAL IMPACT
How does the customer feel?
Customers may feel frustrated or disappointed when they
are unable to find designs that resonate with their interests
or preferences.
QUANTIFIABLE IMPACT
3
What is the measurable impact (include units)?
It involves evaluating specific metrics or key
performance indicators (KPIs), conversion
Rates,UX metrics,ROI to gauge how well the
design achieves its intended goals,
Without services like AlphaGraphics, customers might
have relied on local print shops, in-house printing, or
various vendors for different aspects of their marketing
collateral. This could lead to fragmented processes,
inconsistent quality, and potentially higher costs.
Customers may have spent more time coordinating
multiple services and managing disparate suppliers
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
Alternatives might not offer asthetic , innovative designs
and techniques that we offer.
We also follow trends to provide the perfect blend of
creativity for all types of customers.

This table helps you define the problem and existing

market gaps. Mention your definition of the problem /
opportunity statement as part this slide
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

:- We have interviewed 80 – 100 people.

• What was the interview mode?

:- Mode of interview was “In Person Interview”

• How many of them agree this is a problem and wants a solution?

:- 70-80% of them agreed that this is a problem & and want solution

• How many of them said they don't need a new solution?

:- 20-30% said that they don’t need a new solution.
The aim of this slide is to capture the customer
responses to substantiate and validate the problem your
venture is solving (primary and/or secondary research
data). Present result analysis of the problem interviews
conducted with your potential customers in graphical
representation.
Market Size Estimation Place your
logo here

TAM How to calculate market size?

1. Define the market scope considering geography, demographics, and gaming
preferences.
SAM 2. Gather data from industry reports, market research studies, and gaming
databases.
3. Segment the market based on demographics, gaming platform preferences,
and genre popularity.
. 4. Analyze segment sizes by estimating the number of gamers in each group.
5. Consider factors like age, gender, income level, and gaming habits for
segmentation.
SOM 6. Estimate market size for each segment using available data and assumptions.
7. Sum up segment sizes to determine total addressable market.
8. Adjust calculations for seasonality, emerging trends, and competitive
dynamics.
9. Present findings with clear methodology and assumptions.

This slide is to provide details on Market Size and

demonstrate How big is the market opportunity your
Sources: …… venture is pursuing. Add source/reference to the data
presented.
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals

To get amazing designs for their product promotions

To have eye-catchy brand logo,product catalogue,hoarding,
Posters,etc.
Frustrations
Aman
Old boring designs,weird color combinations in design,lack of The aim is to collect
trending designs ,repetitive designs. the information about your
Age: 22 ideal customer persona who
Occupation: Small business owner Bio are likely to buy your product
Location: Jhansi
or service. It is highly
Aman is a small business owner who wants upscale his detailed, providing a clear
Personality business by promoting his services and products.For this he understanding of target
needs a good graphic designer who can design his brand market and customer
logo,product catalogue, promotional hoardings and billboards demographics, behaviors,
needs and jobs to be done. It
which are eye-catchy, trending and which can persuade
will help you tailor the
customers to buy his services and products. solution/user experience
through targeted design.
 Place your

Value Proposition Canvas .

logo here

I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy?
? What do the clients want when facing the problem?
We offer our design at reasonable price with great
quality of work. This refers to the feeling/action of customers before he
gets in contact with your solution.

What is the product or service that you are I would WANT:

offering?
GAIN CREATORS GAINS What do the clients do (actions) when facing
Design of billboards, logos,thumbnails ,covers,ad FIT the problem?
cover ,magazine ,banners,cards,packaging etc. PRODUCT/
SERVICE JOBS This refers to the feeling/action of customers
before he gets in contact with your solution.
PAIN KILLERS PAINS

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
problem?
Out of the box design at most affordable price .
This refers to the feeling/action of customers before he gets
in contact with your solution.

Demonstrate the fit between what

you are offering and why people buy it. You
must build on solution (products & service)
that match their needs ( pains & gains).
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

We offer designing of anything at affordable price .
The details of our offering consist of: Increased efficiency
Improved results
1. Wedding cards,visiting cards, etc. Competitive advantage
2. Thumbnails ,covers ,banners,etc Better reach
3. Posters,hoardings,billboards, etc.
4. Tshirts,caps,bottles, cups,etc.
Team Composition
Team member 1
Picture
Role/Position:
CEO
Key Strengths and abilities
strategic leadership, vision,
effective communication,
adaptability, financial
acumen, innovation, team-
building, decision-making,
and a focus on fostering a
positive and results-driven
company culture.
Team member 2
Picture
Role/Position:
COO/CTO
Key Strengths and abilities
technology vision,
innovation, and technical
expertise also have the
ability to work as a team
and have a good technical
knowledge which helps the
venture to grow more .
Place your
logo here
Team member 3
What makes us a good team to solve the problem we chose?
We all have good understanding between us. We have almost all
Picture
qualities of an entrepreneur. We resolve conflicts and problem-solve
quickly, putting egos aside.
Role/Position:
CFO/CMO
Key Strengths and abilities
:
The goal is to demonstrate teams'
commitment. Mention who’s on your team,
defined roles, why them ( each members
expertise) and their extremely relevant
credentials.
Thank You!