VALUE

PROPOSITION
AND
CUSTOMER
DECISION
JOURNEY
For Adult Companion bicycle
VALUE PROPOSITION
• PROBLEM: Approximately 15% of the world’s
population suffers from some kind of mobility
challenge. A person’s environment has a huge effect on
the experience and extent of disability. Inaccessible
environments create barriers that often hinder the full
and effective participation of persons with mobility
challenges in society on an equal basis with others.
They suffer from isolation, depression, and
confinement. Some people also suffer from obesity,
cardiac ailments, diabetes, post-traumatic paralysis
which requires plenty of exercise to maintain normal
health. How to help these people with their mobility
challenges so that they can live a preferably normal life?
SOLUTION
• Our product adult companion bicycle is
designed with a notion of helping people with
mobility challenges to be able to experience
outdoor cycling experience. It won’t be in gear
with the bike that it is attached to, so the rear
rider won’t provide additional power to the
system. It will be more like a trailer that allows
the user to ride and pedal along with
the front rider. The project addresses
challenges related to core strength,
coordination, balance, and endurance.
• This solution addresses social exclusion and
recreational limitations.
• Additionally, our product will be able to offer
health benefits by enabling scope for exercises.
REASONS TO BELIEVE

 This project is a unique solution for especially

abled riders because this is a tandem bicycle
attachment.
 The attachment design ensures safety, particularly
for bike trail usage, considering factors like weight
and stability.
• Also, the designs can be customized according to
the size and height of the riders. This will be
beneficial for different types of riders with especial
needs (people with obesity, dwarfism, gigantism
COUSTOMER
DECISION Internet Research: People or caregivers may begin
JOURNEY looking for mobility solutions online and come
across websites, blogs, or publications that talk
about bicycles with particular accomodations.
Awareness:
There are several ways that Word of Mouth: Referrals from friends, support
potential buyers could learn groups, or medical experts can be very effective in
about companion bicycles. raising awareness.

Advertising: The product may be introduced

through targeted advertising on social media,
internet platforms, or in periodicals about
healthcare.
REASONS
Features and
details: They go
over the unique
features made for
people with
disabilities, like
ergonomic design,
stability, easy
access and exit,
and seating that
can be adjusted.

Customers concentrate on
obtaining specific information
during the research phase.
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CONSIDERATION
:-
When clients reduce the
number of options available
to them, they consider several
factors.
Design and Style: The Safety Features: It
companion bicycle's visual
attractiveness and design
becomes crucial to
consider the existence of
may have an impact on the safety features including
choice, ensuring that it stability controls, braking
suits the user's tastes. systems, and reflective
materials.
Testimonials and
Recommendations: First-
hand accounts and
suggestions from people
who have used the
product can have a
significant impact on the
choice.
 Decision:

Affordability: Consumers weigh the companion

bicycle's price against their spending plan and
available financing alternatives.
Considering many factors
leads to the final Warranty and Support: Having a solid warranty
decision. and excellent customer service can give
decision-makers confidence.

Brand Reputation: A brand's dedication to

accessibility and a good reputation for quality
may be decisive factors.
 Online Purchase: Customers may choose to use e-commerce
platforms to make purchases due to their convenience and large
assortment.

In-Store Purchase: Certain shoppers value specialty stores' in-store

experiences and knowledgeable assistance.

PURCHASE POST PURCHASE

• Delivery and Setup: A seamless and prompt delivery procedure
combined with user-friendly setup guidelines improves the experience
after the purchase.

• Customer service: Another factor that adds to happiness is prompt and

friendly customer assistance when there are questions or problems.
USEAGE AND
FEEDBACK
Referrals: Spreading
Performance Evaluation: Riders Social Media
the word about the
rate the bike's effectiveness in Advocacy: Engagement:
companion bicycle to
those who are going
practical situations, considering Posting gratifying
through comparable
comments about a
aspects like comfort, ease of use, product on social
difficulties may raise
awareness of the
and maneuverability. media can
brand.
increase its
visibility.
Feedback Exchange: You can
contact the manufacturer directly
or through internet forums and
communities to express your Delivery and Setup: A seamless and
negative or positive comments. prompt delivery procedure
combined with user-friendly setup
guidelines improves the experience
after the purchase.
REFERENCES:-
• American Psychological Association. (2020). Publication manual of the American
Psychological Association (7th ed.). Washington, DC: Author.
• Centers for Disease Control and Prevention. (2023). Disability and health data.
Retrieved from https://www.cdc.gov/nchs/fastats/disability.htm
• National Center for Health Statistics. (2021). Health, United States, 2021. Hyattsville,
MD: Author.
• World Health Organization. (2011). Global report on disability. Retrieved from
https://www.who.int/disabilities/world_report/2011/en/