A STUDY OF ONLINE TRADING IN INDIAN STOCK MARKET

AT IDBI CAPITAL MARKETS & SECURITIES LTD.

Internal Guide
External Guide
Mr. Subhajit Raul
Mr. Nihar Ranjan Swain
Associate Professor
Area Head
BJB Autonomous College
IDBI Capital Markets & Securities
Bhubaneswar
Bhubaneswar
RESEARCH OBJECTIVES

 To study the concept of online trading.

 To study the current online trading scenarios.

 To know the customer awareness level regarding online trading.

 To make a comparative analysis of competitors of IDBI Capital Markets &

Securities Limited.

 To get the overview of online trading at IDBI Capital Markets & Securities
Limited.
RESEARCH METHODOLOGY

 Research Design: Exploratory Research

 Data Collection method: Questionnaire Method

 Universe: Bhubaneswar

 Sample Size: 50 respondents

 Sampling Unit:

1. Registered Candidates (Students or Graduated Students)

2. Clients of IDBI Capital

 Sample Design: Data has been presented with the help of Tables and Pie Chart

 Data Source: Primary Data

What is online trading?

 Online trading is buying and selling of various stocks through online platform mode with
various channels.

 Online trading started in India on 1st April 2000.

 Online trading facilitates the trading process by bringing the complete trading setup at your

convenience.

 You can trade anytime and from anywhere using the online platforms.

 There is no paperwork involved, no need to go to the brokerage house or the stock

exchange to trade shares.

 It is all there on the device which you use – laptop/tablet/desktop or mobile.

List of Indian States with the highest number of investors:

Maharashtra Gujarat Uttar Pradesh

1,97,41,658 1,04,85,096 79,53,933

Tamil Nadu Delhi

Karnataka

55,58,906 46,69,164
51,62,742
Online Trading Platforms:
IDBI Capital Markets & Securities Ltd.

 Year of Establishment: December 1993

 CEO / MD: Shri Ishwar Pradhan

 Parent organization: IDBI Bank

 Rating: CARE A1

 Nature of Business: Financial Service Provider

 Number of clients: 66, 639

 Number of branches: 19 Branches

 28%
38% 46%
72% 62% 54%

Yes No Yes No
Yes No

Do you know about Do you have a Do you feel safe

online trading? demat account? while trading online?

Strongly agree Agree

Moderate Disagree
Strongly disagree
32% 36% 8% 18%
34% 16%
64% 24%
18% 16% 34%
Property &Gold
Fixed deposits
Shares and debentures
Mutual fund
Yes No

What kind of investment Do you receive updated online Do you believe that your
you prefer most? information regarding the stock trader/broker is very
market from your dealer/broker? successful in online trading?
 8% 26%
10% 12% 22%
20% 22%
70% 74%
36%
Strongly agree Agree
Moderate Disagree
Strongly disagree
UPTO 10% 10-15%
More than 20% Below 5years 5-10 years
Do you think IDBI Capital Markets What percentage of your annual No. of years of online trading
& Securities' stock brokerage income do you invest in share experience in the stock market?
services are satisfactory? market?

16% 16% 18%

44% 24% 44%
22% 56%
42%
18%

Referral clients
Personal accquaintance
Call/ Walk in
Excellent Good
Average Poor Yes No

How was your DMAT What is your opinion about the E-Margin Are you aware of T+2 method of
Account opened? facility of IDBI Capital? trading?
 14% 24%
52% 48% 16%
14%
18% 14%

Zerodha Upstox
IDBI Capital ICICI Direct
Kotak securities HDFC securities
Yes No
Do you feel that there is
Any other company whose
more transparency in online service you like?
trading?

18% 32% 28%

24% 58%
20% 20%

15-30 31-45 45-Above 1 Lakh or less 2-3 Lakhs

4-5 lakhs More than 5 Lakhs

Investors as per age group:

What is your income
(yearly based)?
 FINDINGS
 Most of the investors are of the
age group 15-30.
 Many investors are aware about
online trading and they believe
that online trading provides
transparency.
 No of demat account: 89.7 million
[FY 2021-2022]
 Majority of investors only invest
up to 10% of their annual income.
CONCLUSION
 Online trading platform plays a vital
role in economic development and
hence everyone should encourage
the online trading.
 Currently, more than 80 per cent of
the total customer base is
millennials
 To raise awareness and popularity
among young people, broking
agencies should host "Investors
Bootcamp" events at universities.