MARKETING FUND

MEETING

DÉLIFRANCE X YAMAZAKI
BAKING
8 MARCH 24
 AGENDA

I. Short update on Délifrance franchise

development
II. Vision for Délifrance in Japan with
new product inspiration
III. New artisan premium ranges
IV. New Délifrance Plant-based range in
partnership with Rodolphe &
Yoshimi Landemaine
V. Product collaboration between
Yamazaki – Vie de France and
Délifrance

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 DÉLIFRANCE FRANCHISE NETWORK DEVELOPMENT ACROSS THE WORLD IN 2023
AFTER COVID, BACK TO GROWTH AND
NETWORK IMPROVEMENT IN ALL COUNTRIES

Overall network:
200+ stores in 10 countries

Bakery & Bistro, Teun Mun, HONG KONG

Focus on South East Asia and India:
- Successful relaunch in Singapore and Hong Kong:
- Renovated design with local adaptations
- Improved premium products and all day dining menus
- New formats and channels: bistro & bakery format in
Hong Kong, Shop in shop in hospitals in Singapore
- Future developments: “Bar à croissant” counter in Hong Bakery & café, D-Park, HONG KONG
Kong
- Active development in Sri Lanka and Bangladesh with
new formats
- Launch in India of a real 360° approach

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Bakery & café, Shop in shop Changhi Hospital & shop in Sengkang hospital, SINAGPORE
 INDIA CASE STUDY: CREATE THE VIRTUOUS CIRCLE WITH ALL POSSIBLE BRANDED
SOLUTIONS

Promote Foodservice frozen Flagship / bakery café

products sales 30 stores pan India within 5 years supplied
by Délifrance Thailand (viennoiseries, bread
Product distribution to B2B:
& savouries)
Bahri appointed DLF
distributor in India via
1st opening: Dec 23 in South Delhi –
Délifrance Thailand
bakery café
2 more opening in Q2-24, including
Bistro & Bakery

A full brand &

products Shop-in-shop & product
Digital kitchen / delivery experience and in
solutions
India across
• Partnership with TTSF – Cloud 1 channels and SSP acquired 49% of Travel Food Services India (72
100 stores Hyderabad / Bangalore + formats M US$):
22 dark kitchens so far: • Operates 17 airports on a total of 22 Pan India and
will start operating premium highways forecourts
Délifrance presence in TTSF Dark (6/7) across India:
Kitchens, focus on viennoiserie and
patisserie at 1st stage (fresh sandwiches at • Deal to be signed with Master Franchisees
2nd step) to operate Shop-in-shop in airports and on
• Step 1: Hyderabad – Q1-24 highways forecourts
• Step 2: Bangalore • Possible kick off: Q1 or Q2 -24 with 1
• Step 3: other cities airport & 1 highway forecourt

• Bahri Délifrance bakery café Online sales with Co-branding opportunities with Ceylon Coffee Club
delivery and aggregators: website live 1st Dec 23 for breakfast & snack solutions
& “Bar à croissant” opportunities –
Q2 or Q3 – 24

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 DÉLIFRANCE FRANCHISE NETWORK DEVELOPMENT ACROSS THE WORLD IN 2023

Belgium & the Netherlands:

- New area development agreement to accelerate network
expansion
- New format expansion: “Bar à Sandwiches” shop in shop
in delicatessen channel (Butchers & Cheesemongers)
- Additional turnover: +25%
- Counter CAPEX < 10 K€
- Dedicated sandwiches range

Bar à Sandwich – shop in shop, The Netherlands

Africa:
- Development of new formats: bakery & bistro in hotel
channel
- Collaboration with Accor Hotel Group
- Breakfast and roomservice

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Regina bakery bistro, CONGO - AFRICA
 VISION FOR FUTURE EVOLUTION OF DÉLIFRANCE IN JAPAN

BASED ON RECENT EVOLUTION ON ALL

MARKETS VISITED IN ASIA AND DELIFRANCE
RENOVATED CONCEPT
Possible key leverages to improve points of differences for
Délifrance in Japan via the Niigata project
- Renovated design via Délifrance new design toolbox

- Elevate product offer, and especially on the iconic French

butter croissant, and work on moments of the day
Þ Explore the Bar à croissant opportunity
Þ Improve drinks
Store design toolbox
- Reinforce communication on French / Paris origin on social
media

- For the future, explore new formats like bakery x bistro x

coffee or smaller units

New product offer

6 Smaller units
 INSPIRATION FOR NEW MENUS
Bar à croissant activation

Lattes & mocktails

Tartine snacks and hot dishes

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 NEW DÉLIFRANCE ARTISAN PREMIUM RANGE

New range:
- New super premium range of viennoiserie (sweet &
savoury)
- New technology: manual & semi automated
- New signature croissant & Danish dough (poolish)

Products:
- Sweet: bicolour pain au chocolat, Pear drop, chocolate
babka knot,
- Savoury: Rosemary torsade, Feta & spinach tart

Possible visit of the production line: at our factory

Next steps: identify interest and potential volumes for Vie de

France

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 DÉLIFRANCE NEW PLANT-BASED RANGE WITH RODOLPHE & YOSHIMI ISHIKAWA
LANDEMAINE

Délifrance exclusive partnership with Rodolphe & Yoshimi

Ishikawa Landemaine:
- Founders of Maison Landemaine Artisan Bakery (18 in Paris, 4
in Japan)
- Founders of a 100% Plant-based bakery (no meat, no egg) in
Paris in 2020, and now looking for international expansion in
Franchise, also in Japan.
- Founders of Yumgo, a food tech company for plant-based egg
substitutes available in Japan Rodolphe & Yoshimi Landemaine, founders of Land & Monkeys 100% Plant based bakery.

New range:
- Produced on our new artisan line in our factory in Brittany
- Hybrid line of production: manual and semi-automated allowing
shape differentiation and signature dough
- Next steps: evaluation of Vie de France interest / potential
volumes on products for Japan

The new range at Délifrance developed with Rodolphe and Yoshimi Landemaine
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 PRODUCT COLLABORATION BETWEEN YAMAZAKI – VIE DE FRANCE AND DÉLIFRANCE

Meeting at Vie de France head office held between Délifrance International Export team and Vie de France on March 8th 2024:
- Discussion to improve logistic conditions between Délifrance and Vie de France
- Evaluation of 3 new products introduction from Délifrance for beginning in July 2024

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MERCI

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