Calla and Ivy

Campaign report
 increase in sales of 10% by the end of Q1 (the first
Goal quarter of the year)

Campaign Objective:
Conversion

KPI:
CPA, CPR
Creative
Assets
 Objective:
increase in sales of 10% by the end of Q1

Audience:
● Women
● between 24 and 55 years old
● interested in cut flowers.
Campaign ● Lived in Amsterdam
Settings Placement:
Facebook

Duration:
A month through November-December 2020

Budget:
50 USD daily
 Campaign Result Campaign Cost
● CTR 1.2% ● 2824 USD
● 40350 Link clicks
● 2224012 reached

ROAS :14.28

Results Revenue Total Investment

● Text ● Advertising: Text
● Cost: Text
● Total Investment: Text

ROI:
 ● Text
Results Image placeholder Image placeholder ● Text
 ● Free shipping promo from calla and ivy performing better
Conclusion
that 10% off
& Next Steps
● Perhaps next time creative materials can be more

attention-getting
Image placeholder
Thank
You!