INTENSIVE BOOTCAMP

DIGITAL MARKETING

Customer
Persona &
Insight
JOIN THE BEST UPSKILLING
COMMUNITY MINI PORTOFOLIO
WITH ME at myskill.id/bootcamp
 Course Summary

#RintisKarirImpian
Mini Task
Example - Case Study @monomolly.id customer persona
College Student
Clara
● Female, 20-23 yo, standard body type
(S-M)
Demographic & ● Price sensitive, really like to buy on
Persona Description flash sale or double-date promo
● Choose clothes based on personal
style, price and hype fashion trend
● Have limited budget to buy clothes but
Pain Points want to be comfort and stylish on
daily basis (go to college & hangout
with friends)
● Brand that offer variative fashion
Needs & Motivation items (versatile items and also the
hype trend items) but still on my
budget (100K - 300K)
Women Professional
Amanda
● Female, 24-28 yo, with standard body
type (S-M)
● Not really price sensitive but also like
deals/discount if any
● Choose clothes based on comfort,
versatile function (can wear for formal
but also good for casual occasion) &
timeless style (can wear for long-term,
not dependant trends)
● Mix and match my daily OOTD takes time
(need versatile items that can be wear in
formal and casual occasion)
● Brand that sell timeless fashion style is
rare (mostly always following the trend)
● Need versatile items that can be wear in
formal and casual occasion (so, I can
prepare my daily OOTD quicker)
● Prefer to buy comfort & versatile fashion
items that can be wear in formal & casual
occasion
Plus-Size Women
Sarah
● Female, 20-28 yo, with plus-size body
type (L-XL)
● Not really price sensitive, they will buy
the clothes if they like and the size fit
● Choose clothes based on comfort and fit
to their plus-size body type
● Hard to choose the clothes that fit
their body size (limited size available)
● Doubting the size when buy clothes online
(no plus-size model visualiza-
tion, is it really good and fit on me?)
● Easy to find clothes that comfort and fit to
their plus-size body type
● No longer doubt when buy clothes online
(plus-size model for visualization)
● I’m valued the brand that promote
inclusiveness
 Customer Persona Plus-Size Women
Analyze their Campaign
Pain Points / ●Hard to choose the clothes that fit their body size (limited
Problems size available)
●Doubting the size when buy clothes online (no plus-size
model visualiza-
tion, is it really good and fit on me?)

Needs & Motivation ●Easy to find clothes that comfort and fit to their plus-size
body type
●More variant on product size + visualization
●No longer doubt when buy clothes online (plus-size model
for visualization)
●Valued the brand that promote inclusiveness

Solution Give more diverse visualization for plus-size

Product VP/USP Monomolly have a diverse product size and visualization by

(Offering) using plus-size models, so plus-size women can shop online
with no doubt

Key Comms Monomolly is Available for All Body Types

Channels / Media Social Media Post, Social Media Ads

Pick 1 Spotify Customer Persona

College Students
Young Adults Family members

Having a low income

Demographic & from their parents,
Persona Description following the hype of
their favorite musician

Pain Points

Needs & Motivation

Pick 1 their of their creative campaign and analyze it

Customer Persona

Pain Points /
Problems

Motivation

Consideration (optional)
Example of their creative campaign
Solution

Communication
Strategy

Key Comms

Channels / Media

#RintisKarirImpian
 Good Case Study
Example
https://www.linkedin.com/feed/update/urn:li:acti
vity:6979833924759801856/
(slide 5 - 7)

#RintisKarirImpian
 “Customer is the hero,
not your brand”
● Ketika kita memposisikan customer kita sebagai hero dan
brand kita sebagai guide, kita akan dikenal customer kita
sebagai sumber terpercaya untuk membantu mengatasi
tantangan yang mereka hadapi
● Setelah kita mengidentifikasi siapa customer kita, selanjutnya
kita harus bertanya apa yang mereka inginkan/butuhkan dari
brand kita

#RintisKarirImpian
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Intensive Bootcamp Digital Marketing

by @myskill.id