Matakuliah : G1184 Travel Management

Tahun : 2005
Pertemuan ke-: 14-15
Chapter 5
(Power Point
14.1)

Pokok Bahasan: The Tour

Operators’ Products

Materi:
 The Short-Haul Product
 The Long-Haul Product
 Types of Holiday Product
 Learning Outcomes Chapter 5

(Power Point 14.2)

Pada akhir pertemuan ke-15, diharapkan mahasiswa akan
mampu :

• menunjukkan tentang produk-produk yang termasuk

dalam short-haul (TIK 27)
• memilih produk apa saja yang termasuk long-haul
(TIK 28)
• menguraikan ciri-ciri berbagai jenis holiday product
(TIK 29)
 (Power Point 14.3)

Short-haul and Long-haul Destinations

short-haul: < 5 hours’ flying time

long-haul: ≥ 5 hours’ flying time

 (Power Point
14.4)

Short-haul overseas holidays may be in the forms of:

• flights with hotels
• flights with self-catering accommodation
• single center (based in 1 resort / town)
• multi-center (moving round >1 town / resort)
• coach trips with hotels
• coach trips with self-catering accommodation
• coach tours
• luxury rail trips
• self-drive packages, inclusive of ferry crossing & accommodation
• fly-drive packages
• fly-cruise packages
• minibreaks / long weekends, often in cities
• campsite holidays
 (Power Point 14.5)

Long-haul holidays are:

• usually promoted in slimmer, glossier
brochures, and the program will usually
cover an entire calendar year rather than
being split between summer and winter
like short-haul program
• more likely to make use of scheduled
flights than short-haul ones
 (Power Point 14.6)

Long-haul vs. Short-haul Customers

• Long-haul: more interested in experiencing
the culture and/or wildlife of
exotic destinations
• Short-haul: more interested in sun, sand
and nightlife
 (Power Point 14.7)

Self-drive packages have

gained popularity since they
offer greater flexibility over
where to go and allow for
taking almost limitless luggage
 (Power Point 14.8)

Coach tours:
• are mainly for people with an interest in
cultural sightseeing
• are preferred by older clients,
mainly in the 45 to 65 of ages
• usually offer a range of local pick-up points
• use smart and modern coaches
• provide frequent stops for people to stretch legs
and to smoke
 (Power Point 15.1)

Campsite holidays:
• are popular for families with cars
• are only available on holidays using charter
flights
• are usually offerred 20% off for a group of eight
over Christmas, to 5 free places for a group of
36 travelling in the 1st half of December
 (Power Point 15.2)

Fly-drive holidays:
• tend to use scheduled flights
• enable clients to pick up a hired car at their
destination, often from the airport
• cover the hire of the smallest and cheapest car
with 3rd party insurance, local taxes and an
unlimited mileage
• sometimes include hotel vouchers
 (Power Point 15.3)

Seat-only holidays:
• are price sensitive, with clients often prepared
to accept inconveniently-timed departures in
return for a little off the price
• are likely influenced by external factors like
favorable exchange rates and dismal weather
at home
• use up surplus seats on charter aircraft
 (Power Point 15.4)

Adventure and Overland holidays:

• are aimed at those who want to travel long distances
• tend to feature long-stay trips (up to 6 months)
• involve travelling in large trucks and often mean camping
• offer the adventure in the nature of the countries visited
• include opportunities for climbing and trekking
• are expeditionary in nature, and cannot be classified as
tours/holidays in the normally accepted sense
• allow alternatives and a substantial degree of flexibility
 (Power Point 15.5)

Safaris:
• take clients to watch wildlife from a safari vehicle (vans,
trucks, or even camels)
• take small groups of people on foot into the rainforests,
or to watch silverback gorillas in the wild, or to view wild
chimpanzees
• can be combined with other types of holiday
• focus on the game parks
• uses fairly flexible itineraries
• sometimes offer luxurious accommodation and food
 (Power Point 15.6)

All-inclusive holidays:
• cover all meals, drinks, entertainment, sports,
and tips
• make tourists possible to spend entire stay in
the hotel complex without ever venturing
outsite
• are perfect for those who are wary of getting to
grips with a different culture
• emphasize on sports and excellent food
 (Power Point 15.7)

Cruises:
• are perceived as expensive holidays
• are a form of all-inclusive holiday, with the cost of food,
accommodation, entertainment, and port taxes
• adds the cost of alcoholic drinks, shore excursions, and tips
• take clients to travel from port to port in the ship (like a
floating hotel) which is usually very luxurious
• also allow passengers fly to the port and then join the ship
• attract older clients, many of them are over 55
• provide high staff-passenger ratios
 (Power Point 15.8)

Wedding and Honeymoons:

• are usually to destinations which can be reached on
Sunday flights
• are provided with flowers and wine placed in the
couple’s hotel room
• enable couples to get married abroad
• are popularly held at Barbados, Antigua, Jamaica, St.
Lucia, Grenada, Bahamas, Florida, Kenya, the
Seychelles, Mauritius, Bali, Penang, and Phuket
• provide information about the legal requirements in the
specific country
 (Power Point 15.9)

‘Single’ holidays:
• consist of genuinely solo travellers or singles who count
the opportunity to meet members of the opposite sex
• are highly cost sensitive
• are particularly concerned with ‘image’ and ‘in places’
• are preferred for partying than cultural sightseeing
• are especially responsive to word of mouth
recommendations
• are concentrated on few resorts with good discos and
nightlife
 (Power Point 15.10)

Senior Citizen holidays:

• are aimed at senior citizens of over-55s, over-
60s or even over-65s
• are usually the long-stay holiday (up to 3
months)
• enable people to stay away all winter
• often mix sun and sand resorts
• provide plenty of chance to walk and sightsee
 (Power Point 15.11)

Sports holidays
1. Golf
Popular destination countries: France, Ireland, Portugal,
Spain, USA, Thailand, Madeira, Kenya, Tunisia, China,
South Africa
2. Diving
Popular destination countries: Egypt, Kenya, Comores,
Mauritius, Maldives, Thailand, Malaysia, Australia, Mexico,
Cayman Islands
3. Trekking and Mountaineering
Popular destination countries: Uganda, Zaire, Nepal, Thailand,
Kenya, Africa, Malaysia, Latin America, Southern India
 (Power Point 15.12)

Stopover packages:
• are usually short, perhaps lasting 3 or 4 nights
• are usually include transfers to and from the
airport, hotel accommodation and perhaps a
sightseeing trip
• focus on stopover destinations at Singapore,
Hong Kong, New Zealand, Thailand, USA,
Hawaii, Fiji, Malaysia, and Caribbean
 (Power Point 15.13)

‘Tailor-made’ packages:
• are made to suit individual clients’ requirements
• are helpful when the client wants a complex
mulit-center holiday
• are uneconomically time-consuming
• are not always expensive as helped by
transparent links with airline reservation
systems
 (Power Point 15.14)
TM 12

• Each group decide 1 product area

as instructed in assignment #2 page 84,
then discuss the strengths & weaknesses !

• Present each group’s report !