Professional Documents
Culture Documents
SM Unit 1
SM Unit 1
SM Unit 1
Airtel: Our vision is to enrich the lives of our customers. Our obsession is
to win customers for life through an exceptional experience.
‘Watches’
‘ATM’
‘Mobile’
Honda: Engine
Apple and Google: Innovation
Nike: Design
R&D:
Walmart: Supply Chain
1. Number of Competitors
2. Rate of Industry Growth
3. Fixed Costs
4. Product Standardization & switching costs
5. Exit Barrier
6. Diverse Competitors
7. Capacity
Petrol Vs Diesel
Coffee Vs Tea
•PVR
•Netflix