Suppliers Distributors Distributors Customers/

Producers Retailers

Supply Chain Strategy

Definisi Strategi Supply Chain

• The pattern of strategic decisions and actions which

set the role, objectives and activities of the operation

• Kumpulan kegiatan dan aksi strategis di sepanjang

Supply chain yang menciptakan rekonsiliasi antara apa
yang dibutuhkan pelanggan akhir dengan kemampuan
sumber daya yang ada pada supply chain tersebut.

• Strategi tidak bisa dilepaskan dari tujuan jangka

panjang

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Tujuan Strategis pada Supply Chain

• Untuk bisa memenangkan persaingan pasar maka supply chain harus bisa
menyediakan produk yang :
1) Murah
2) Berkualitas
3) Tepat waktu
4) Bervariasi

• Tujuan-tujuan diatas akan tercapai bila memiliki kemampuan untuk :

1) Beroperasi secara efisien
2) Menciptakan kualitas
3) cepat
4) Fleksibel
5) Inovatif
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 Supply Chain: The Magnitude
Estimated that the grocery industry could save $30 billion (10% of
operating cost) by using effective logistics and supply chain
strategies.

A typical box of cereal spends 104 days from factory to sale

A typical car spends 15 days from factory to dealership

Understanding how changes in the Supply Chain impact

performance (operational & financial) is critical!

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Managing the flow of Information

Customers/
Suppliers Distributors Distributors
Producers Retailers

Information

Requires an understanding of:

 Information systems design and technology
 Enterprise-wide Information systems

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 Wal-Mart’s Supply Chain
• Effectively managing point-of-sale data is critical to WM’s success.
They have invested heavily in information technology and software, such
as Electronic data interchange (EDI).

Point-
of-sal
es da
ta

Supplier Wal-Mart
Suppliers Producers
Distribution Distribution
(e.g., P&G)
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 Use of emerging technology in Wal-Mart’s SC
• Wal-Mart is a leader in the use of Radio Frequency ID (RFID)
• RFIDs have the potential to move data collection from the checkout
line to the store shelves.
• Here’s how the system might work: Supplier’s inventory
system is contacted
Shelf Mounted
scanner alerts
stockroom

ID
RF
Pull from
Store shelf Inventory
Their suppliers
Management
are notified
system prompt
Action

Restock Supplier’s
Shelves Production system
Re-supply inventory is updated 31 / 38
 Enterprise-Wide Systems
Istilah Enterprise systems (ES) paralel dengan enterprise-wide
information systems dan juga enterprise information systems.
Tidak seperti SIA yang hanya fokus pada satu fungsi yaitu fungsi
akuntansi, ES meliputi semua fungsi yang ada dalam suatu
perusahaan.
ES menyatukan fungsi proses bisnis dan informasi dari semua fungsi
seperti pemasaran, penjualan, penerimaan kas, pengeluaran kas,
sdm, produksi dan logistik. Karena mengintegrasikan semua fungsi
yang ada, maka informasi yang dihasilkan oleh ES lebih berkualitas
(lebih terkoordinasi, lebih akurat, lebih up-to-date, dsb).
Informasi yang lebih berkualitas diharapkan dapat menghasilkan
keputusan yang lebih baik untuk perusahaan.

https://syaifulali.wordpress.com/2010/03/16/apa-itu-enterprise-systems/
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Enterprise-Wide Systems

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 Basic ERP Modules
 Information integration across the organization

Sales &
Data Marketing
Analysis
Supply-Chain
Management
Customer ERP
Service System

Manufacturing
Human
Resources
Accounting
and Finance
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 Conventional Order Processing
What are the basic steps necessary to process a
customer:
What actions will you need to take?
What information will you need? Where will it come from?
What information will you need to generate?

Enter Order Inventory

Pick List
Customer

?
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 Integrated Information requirements – Customer Orders

Inventory
Order Entry Inventory
Control
Status

Pick List Purchase

Order

Suppliers
Shipment
Lowe’s

Receiving
Invoice
Accounts
Payable
Accounts
Receivable

General
Ledger 36 / 38
Managing the flow of Materials

Customers/
Suppliers Distributors Distributors
Producers Retailers

Materials
Requires an understanding of:
Management of Inventory
– Demand Forecasting
– Inventory Control
Management of Distribution/Logistics
– Distribution Systems
– Transportation Systems 37 / 38