ZKDIGIMAX Sales & Marketing 01/08/2023

Introduction
 Agenda
• ZKDIGIMAX Business Philosophy

• Basic Knowledges

• Target Market

• Business Model

• Product Roadmap

SALES & MARKETING INTRODUCTION

01/08/2023 2
 ZKDIGIMAX 1. Our Business is offering our partners to make more
Business profit that belong to them* since the very first day when
Philosophy they decided working with us, without any chance the
cooperation will require them to spend additional
capital expenditures or reduce their net profit .

2. ZKDigimax become Total Smart Retail

Solution Provider, we provide every
2. 2.
hardware, SaaS, Service, Maintenance that
​
need by retail customers in worldwide
coverage
​

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 BASIC KNOWLEDGE
BARRIER TO ENTRIES
1. ZKDIGIMAX Cloud Platform can support Multi OS
​ ( Tizen for Samsung, WebOS for LG, Linux, Android)

Most of platforms or Signage only support 1 OS

2. Support & Service Points ( National , Worldwide now)

Able to handle customer who have branches in nationwide

or even worldwide, not just support city or local region.

3. Wide Products Selection as per Smart Retail Solution

(Digital Signage, POS, Time Attendance, Access, Self
Service Kiosk, Camera , AI, Parking, Shopping Cart, etc)

4. Business Model that ensure deliver the profit or revenue

that should be belong to partner and even bringing more
through AdEx (Advertising Exchange Hub)

5. Financing for IaaS (Infrastructure as a Service)

6. Backup by 2 listed companies that a market leader in their

field

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 BASIC KNOWLEDGE
Who is ZKDigimax current competitors
1. Company who just sales hardware (Trading)
​
2. Company that provide Cloud Platform for broadcast
contents ( Single or Multiple OS ? Provide Service or
only the software ?)

3. Company that provide the service & maintenance but not

broadcast contents

Did any company in your region that provide all service

below ?

- Hardware

- Multi OS Cloud Advertising Platform

- Content Broadcast Service

- Service & Maintenance of Hardware

- Financing / Rental for IaaS

- Additional sharing income from Advertising Exchange Hub

(Bring advertiser to our customer)
SALES & MARKETING INTRODUCTION
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 BASIC KNOWLEDGE
​
1. Digital Signage vs TV with Media Player

- We knew status of Signage vs we only knew the status of

Media Player and not the TV

- This is very important for the Advertiser to ensure the

Advertising being published

2. Digital Signage have an OS (Tizen – Samsung, WebOS –

LG, Android, Linux) so we can make programming inside the
Digital Signage

3. Digital have a higher brightness compare TV so suitable

to apply in stores which with many lamp / light

4. Digital Signage have a several type that can play 12

hours, 16 hours, 24 hours / day

Normal TV only can play continuously in 6-8 hours/ day

5. Digital Signage can install Vertical or Horizontal

TV only can install in Horizontal, if install Vertical so the

chemical will be go to bottom of TV between 1-2 years
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 BASIC KNOWLEDGE
​1. Number of Advertising slot at Digital Signage
- Normally each advertising duration will be 15 second

- So total advertiser normally 24 slot , it means

24 slot x 15 seconds = 360 seconds / 6 minutes

- It means if signage have full 24 advertiser , so every

6 minutes, their adv will showing again at Signage

It means in 1 hours, each adv will show 10 times

If the stores operate 12 hours, it means the adv will

showing 10 times x 12 hours = 120 times

2. The price of per advertising, will be different country

by country

e.g : Indonesia will charge $ 17 per Adv/month, and the

rental of signage is $ 35/month, so it means if the stores
have only 2 advertisers , they already cover the cost and
others are PROFIT

SALES & MARKETING INTRODUCTION

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 BASIC KNOWLEDGE
The Component
The Component Of Digital
Of Digital Signage
Signage BusinessBusiness

TV Digital
Enclosure System Peripherals Cables Accessories
Signage
• Basic Grade • Wall Bracket • Content • 4G Router • Network Cable • Cable Duct
• Medium Grade • Standing Management • 4G SIM Card • HDMI Cable • Cable
• Industrial Bracket System Protector
Grade • Ceiling • Analytic
Bracket
• Customized
Bracket

SALES & MARKETING INTRODUCTION

 BASIC KNOWLEDGE
How To Basic Digital Signage

• Operation Hour : Up to 12/7

Determine The
• OS : Android
• Consumer TV
• Orientation : Landscape
• Indoor Usage

Signage? • Targeted Client : Café; F&B; 8 Hour Operation Offices/Shops

Medium Digital Signage

• Operation Hour : Up to 16/7

• OS : Android; Tizen ; Web OS
• Semi Industrial Signage
• Orientation : Portrait & Landscape
• Indoor Usage
• Targeted Client : More Than 12 Hour Operation Mini Market/Super Market/Retail F&B;
Need Portrait Orientation

Industrial Grade

• Operation Hour : Up to 24/7

• OS : Android; Tizen; Web OS
• Orientation : Portrait & Landscape
• Indoor/Outdoor Usage
• Targeted Client : 24 Hours Mini Market; 24 Hour Retail F&B; 24 Hour Shops

SALES & MARKETING INTRODUCTION

 BASIC KNOWLEDGE
​W hy Customer choose ZKDigimax to be Preferred Partners
1. ZKDigimax solution is not an EXPENSES but MORE
PROFIT for them (More Signage More Money)

2. ZKDigimax give solution to customer no need to spend

money for signage but just ask sponsor to cover the IaaS
signage cost (like Retail that sell their owned products,
but the water, beer, soft drink , they can ask to cover their
IaaS cost)

3. ZKDigimax provided sharing to Franchise Owner ’s

4. ZKDigimax provided the Total Smart Retail Solution that

didn’t have any supplier yet at this moment (all
companies just provide part of that or specific product
only, e.g : cloud attendance & payroll only, POS SaaS
only, etc)

5. ZKDigimax can bring advertisers if any empty slots adv

at Signage (depend on country readiness , but actually we
can work with agency)

6. ZKDigimax have worldwide ( e.g 20 countries) coverage.

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 TARGET MARKET
1. Type of company that selling other Manufacturers /
suppliers products

e.g : Supermarket, Minimarket, Dept Stores, Pharmacy

Stores, Hospital, etc

​D igital Signage will bring them, new revenue stream for

advertising from products / brands (which each stores have
2,000 – 10,000 ++ SKU), it like “Hunting in the Zoo” for
the advertisement in their Signage
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 SALES & MARKETING INTRODUCTION

TARGET MARKET
2. Type of company that selling their owned Products

e.g : QSR (Quick Service Restaurant : McDonald, KFC,

Pizza Hut, etc), Coffee Shop,, Café, Restaurant , Branded
Shoes (Adidas, Nike), Garment Stores (Uniqlo,Zara, Mango,
H&M)

1. Menu Board, give them possibility to change Menu

Display for Morning, Day Time, Afternoon, Night Time

2. Promoting their owned Products

3. Advertising of their supporting Products (Mineral Water,

Soda Drink, etc)
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 TARGET MARKET
3. Type of company that offering Public Service

e.g : Train station, Bus Station, Airport, etc

1. High Traffic to make them very potential area for

advertising

2. Advertisement from their tenants

3. Advertisement from Brands

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 TARGET MARKET
4. Company provide for Internal Information

e.g : Bank

1. HR Information

2. Internal company Product Information

3. Broadcast Company Policy

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 TARGET MARKET
5. Franchise company for Franchisee Standardization

e.g : KFC, McD, Body Shop, etc

1. Make standardization for Franchisee

2. Reduce Franchisee Investment through our IaaS solution

3. Additional income from every IaaS at their Franchisee

4. We can arrange Global Deal for this Target Market

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SALES & MARKETING INTRODUCTION
 TARGET MARKET
6. Sport Café

1. Have a Special Signage that can integrate with TV Sport

Channel ,so can show the sports and adv at the same time

2. Adding with Running Text , QR Promo , etc

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SALES & MARKETING INTRODUCTION
 TARGET MARKET
7. Government Application

1. For Public Information

2. Government Activities Updated

3. Government Advertising

4. Install at Public areas

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S A L E S & M A R K E T I N G P R E S E N TAT I O N
 Business Model
1. Manage Service (MS)

1. Customer already have or want to buy a TV

or / and Signage or others retail hardware
(attendance, access, POS, etc)

2. They need service to broadcast the content

and service & maintenance for their
hardware

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 Business Model
2. Infrastructure as a Service
(IaaS)

1. Customer that want to rental for hardware,

cloud platform , service & maintenance of
their Cloud Signage Advertising and others
ZKDigimax solutions.

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 Business Model
3. Advertising Exchange Hub
(AdEx)

1. Customer who still have empty advertising

slot at their signage, ZKDigimax can bring
advertiser for them and sharing income with
the signage owner ’s.

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 Product Roadmap

IaaS for all Smart Retail Solution from ZKTeco

Parking Barrier, Shopping Cart, POS, Self Service Kiosk,

Camera Security , AI Camera & Big Data Analysis, Time
Attendance, Access Control , Alarm, Solar

To create the strategy “No Brainer” for Franchisee owner, retail owner
when they want to expand their stores (even in worldwide), they just
focus their business, other supporting electronic product will be supply,
support, maintenance by ZKDigimax

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 Product Roadmap

AI for Retail

Gender, Age, Time of customer visit, Busy days, Heat map,

etc

• Big Data Analysis

• Customer Behaviour Report (stronger than survey company
because our in real data , not sampling)
• Targeted marketing by QR , Adv at Signage, etc

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 Product Roadmap

IaaS for all Smart Retail Solution from 3 r d Party

• Battery Swap

• Battery Charger

• 3 r d Party product for selling

Solution that can bring up-sales (Additional revenue) for stores and also
bring more crowds (customers) for service which can generate more
sales from their existing products (when customer recharge or swap
battery, they also can buy coffee , candies, foods, etc)

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 Product Roadmap

Web or Mobile Application for Agency , Corporate , End

Customer ( C) to advertised at our points to advertised
(Digital Signage, POS 2 screens, Parking Gate,
Videotron)

ZKDigimax want everybody (not only SME but even personal business
can start advertiser at low cost)
Example: A open Hair Cut Stores, so they can just go to our web or
mobile application, select point to advertiser of ZKDigimax in radius
20 km (because it should be the most potential customers) and just
select the stores, the day, the time and total cost
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 Product Roadmap

PAYMENT GATEWAY & WALLET

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 Thank you
……………………..​​

+86-555-0146​

………..@zkdigimax.com​

www.zkdigimax.com​

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