Design Thinking

Team 1: FabIndia

1. Lack of Local Inclusiveness

2. Limited Reach in Tier 2, Tier 3, and Rural Markets
3. Size Inclusivity is Limited
4. No Clear Positioning
5. Social Presence is Missing (Website is slow, not available on all the platforms)
Team 1- User Profile 1

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

21 ●
Values: Quality, cultural appreciation and Expensive
Female
social responsibility ● Less variety
College Student
Location: Urban Area
Lifestyle: Individualistic ● Poor Quality
Personality: Open-minded ● Size issues

Quote: Goals/ Aspirations

To celebrate India by weaving together
”"FabIndia's a vibe, but student budget and curves don't always fit! diverse Indian attire from every corner of
Needs more sizes and styles for all of us to celebrate India!" the globe, creating a vibrant tapestry of
culture and style.
Team 1- User Profile 2

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

27 Washing: Needs separate, careful

Values: Respecting nature, Empowering washing, not ideal for everyday wear.
Male
rural communities and reviving traditional
Working Professional Ironing: Requires ironing, adding an
Art
Location: Urban Area
Lifestyle: Experience Oriented extra step to clothing care.
Personality: Authentic

Quote: Goals/ Aspirations

To develop low-maintenance
"Fabindia: A touch of tradition for the conscious buyer. Just wish
clothing lines, using natural,
low-maintenance care wouldn't limit its everyday appeal."
breathable fabrics, that are
suitable for everyday wear.
Process: Backward Linkage -Team 1
Pain points

● Lack of access to authentic and sustainable products in the market.

● Difficulty in finding products that align with their values of ethical sourcing and fair trade.

● Limited availability of products that celebrate traditional craftsmanship and cultural diversity.

● Concerns about environmental impact and sustainability of products purchased.

● Frustration with mass-produced goods lacking uniqueness and character.

 Team 2
Problem Statement: Upcycled furniture business model centered around sustainability

Value Proposition:

● High-quality, environmentally sustainable custom furniture made from reclaimed/repurposed materials at affordable price
point
● Modern, aesthetically appealing designs tailored to contemporary homes
● Helping communities and the environment by upcycling materials into new uses

Key Activities:

● Source discarded and used furniture, building supplies and wood from residential & commercial projects, demolitions, etc.
● Design & build a workshop to refurbish and transform materials into new furniture
● Develop catalog of blueprints/plans for various contemporary furniture designs to offer
● Provide custom furniture building and finishing services

Key Partnerships:

● Waste management firms that provide sources of raw materials from construction site debris, deconstructed buildings etc.
● Hardware suppliers for missing components, finishing materials
● Shipping partners
Demographic Profiles
1. Traditional Middle Class Families (ages 35-50)
● Located in major cities like Delhi, Mumbai, Bangalore
● Have old family furniture they want to preserve due to sentimental value
● Prefer traditional Indian style with ornate woodwork
2. Westernized Urban Youth (ages 20-30)
-
● Live in metro areas, follow global design trends
● Want statement furniture that expresses their modern, indie style
● Budget conscious but value unique customized pieces
3. Eco-Conscious Expat Community (ages 30-45)
● Foreign nationals living in India, value sustainability
● Have quality imported furniture they brought from abroad
● Willing to pay to refresh pieces rather than discard when moving
4. Aspiring New Money (ages 30-45)
● Successful self-made entrepreneurs and professionals
● Want to furnish new homes with expensive, classy furniture
● Open to upcycling high-end pieces to get luxury looks on a budget
5. Space-Starved City Dwellers (ages 25-35)
● Live in tiny city apartments, need smart multifunctional furniture
● Mobile, frequently change residences
● Look for inexpensive DIY ideas to make portable pieces
6. Heritage Hotel Owners (ages 40-65)
● Have antique colonial furniture in need of restoration
● Want to maintain historical charm and aesthetics
● Willing to invest in quality materials and specialized services
STAKEHOLDERS
Profile 1

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

●
● Age- 25 ● Have old family furniture
theyHave
wantold family due to
to preserve Furniture is expensive, don’t
● City - Delhi (Tier 1) sentimental value want to
furniture they
want to a buy new one, would
● preserve
Prefer due to
traditional Indian
● Profession -
stylesentimental
with ornatevalue
woodwork prefer upcycling
Entrepreneur ● Prefer traditional Indian
style with ornate
woodworkHave old
family furniture they
want to preserve due to Goals/ Aspirations
Quote: sentimental value
● Prefer traditional Indian
‘Nilkamal ko saalo se istemaal kiya hai, umeedo par khaarastyle withhiornate
utarta hai hamesha”. Reduce wastage and also help
woodwork
india to reach zero carbon
emmision

-Nalin
Profile 2

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

● Age- 50-60 ● Interested

Have oldin family
upgrading or
furniture they want to Furniture is not durable enough,
● City - Tier 2- Tier 3 replacing existing
preserve due tofurniture for needs service often and is
● Profession - Salaried, sentimental value sometimes difficult to move
working professionals ● theirPrefer
homes.
traditional Indian
style with ornate around in living space
woodworkHave old
family furniture they
want to preserve due to Goals/ Aspirations
Quote: sentimental value
● Prefer traditional Indian
“Think of a red chair and the first thing that comes to mindstyle with ornate NILKAMAL
is NILKAMAL. Reduce wastage and also help
woodwork
hai bharosemand, majboot aur Tikau- india to reach zero carbon
emmision

a
Process: Forward linkage - Group 2
Nilkamal Furniture Purchase Process

• Identify Your Needs: Determine your furniture requirements and specifications.

• Research: Explore Nilkamal's product range through their website, catalogs, or physical stores. Compare options and prices.
• Locate Retailers: Find a retailer convenient to you.
• Visit the Store or Website: Visit the physical store or browse the website. Add desired items to your cart.
• Consultations (Optional): Consult with sales representatives in-store or online for assistance.
• Check Availability: Ensure the furniture is in stock or available for delivery.
• Place Order: Place the order either in-store or online.
• Payment: Make the payment using cash, credit/debit cards, net banking, or cash on delivery.
• Delivery/Collection: Arrange for transportation of the furniture.
• Installation (if required): Prepare for assembly or inquire about installation services.
• Inspection and Acceptance: Inspect the furniture for damages or defects upon delivery or collection.
• Feedback: Provide feedback on your shopping experience and the quality of the furniture.
 Process Flow chart -Forward Linkage

Group 2
 Process: Backward linkage - Group 2

Backward Linkage in Nilkamal Furniture Purchase

• Raw Material Sourcing: Nilkamal sources raw materials like plastic, wood, and metal from suppliers.
• Manufacturing Process: The raw materials undergo shaping, molding, cutting, and assembly to
create furniture pieces.
• Quality Control: Quality control measures are implemented throughout the manufacturing process to
ensure products meet Nilkamal's standards.
• Packaging: After manufacturing and inspection, furniture pieces are packaged for shipment using
sourced materials.
• Distribution and Logistics: Furniture pieces are transported to distribution centers or warehouses.
• Wholesale and Retail Channels: Furniture pieces are supplied to wholesalers and retailers.
• Retail Sales: Furniture pieces are displayed and sold to customers through Nilkamal's stores,
authorized dealers, and online platforms.
Group 2
 Group - 2

Natural Metaphor:

● Seed vs. Grown Flower: The online information is like a seed - it holds the potential
for something beautiful (the perfect furniture piece). However, reaching the full
potential (finding the right piece in-store) requires navigating unforeseen elements
(limited stock, inaccurate descriptions) like the growth process of a flower.

Artificial Metaphor:

● Preview Image vs. Final Edit: Online information resembles a low-resolution

preview image of furniture. The in-store experience unveils the "final edit," which
might differ significantly in terms of color, texture, or size, leading to disappointment
like when an edited photo doesn't match the original.
 Historical Analysis (Group 2)
● Economic liberalization led to
entry of foreign furniture ● E-commerce emerged as a major
● Traditional craftsmanship in
brands sales channel for furniture
woodworking and
● Rise of ready-to-assemble ● Increased emphasis on modular,
cane/bamboo furniture
● and flat-pack furniture multi-functional furniture for urban
Influence of Mughal, British
imports homes
Colonial, and regional styles
● Transition towards ● Growth of environment-friendly and
● Furniture primarily
contemporary and minimalist sustainable furniture segment
handcrafted for royalty and
wealthy classes urban designs

1950s-1960s
2000s
Pre-Independence
1990s
Era
● Post-independence focus ● Boom in household and office 2000s
onwards
on industrialization and furniture demand from
mass production growing middle class ● COVID-19 pandemic
● Emergence of public sector ● Expansion of organized disrupted supply chains,
furniture manufacturing furniture retail chains and boosted home furniture sales
units mall stores ● Ongoing shift towards
● Inspiration from ● Outsourcing and export of low- affordable online furniture
Scandinavian and Modernist cost furniture manufacturing brands
design movements ● Rising demand for Indian
ethnic and traditional crafted
furniture
● Focus on circular economy
driving growth of
upcycled/recycled furniture
Group 2
Group 3
Profile - 01
Group 03

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

● Tech-savvy and comfortable Current leave process is

● Name: Ritik Mittal using online platforms. cumbersome and time-
● ●Values Have old family
efficiency and timeliness.
● Age: 22 furniture they want
● Seeks a transparent and to
clear consuming, requiring multiple
● Year: PGP 1 preserve due to
leave approval process.
sentimental value approvals from different parties.
● Major: Finance ● Prefer traditional Indian
style with ornate
woodworkHave old Uncertain about the status of
family furniture they their leave requests, leading to
want to preserve due to Goals/ Aspirations
anxiety and stress.
Quote sentimental value
● Prefer traditional Indian We believe this efficient leave
“I'm excited about the new leave management system because style with
it willornate
save me time and Difficulty obtaining leave will
for
woodwork management system
hassle. I won't have to worry about running around collecting signatures and waiting for unplanned personal
significantly contribute to a
days to hear back. It'll be a huge relief for students like me who need to balance our emergencies due to lengthy
positive and productive learning
academic commitments with personal needs." approval times. for all at IIM
environment
Sambalpur
Profile - 02
Group 03

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

● Values clear communication and The current paper-based leave

● Name: Pulkit Arora responsible leave usage. process is tedious and prone to
● ●Appreciates
Have olduser-friendly
family tools errors
● Age: 25 furniture they want to
to streamline administrative
● Year: PGP 1 preserve due to
tasks.
● Major: Consulting ● sentimental
Prioritizes value
fair and consistent Difficulty managing and
●application
Prefer traditional Indian
of leave policies.
style with ornate tracking large volumes of leave
woodworkHave old requests from various students.
family furniture they
want to preserve due to Goals/ Aspirations
Quote sentimental value Limited access to historical
● Prefer traditional Indian leave data
He wants all makes it challenging
the students to get placed
"The new leave management system is a welcome change. style withfree
It will ornate
up valuable time with 10% increase in last year’s average
woodwork to assess trends and make
for me to focus on advising students and teaching my classes. Having access to student package
informed decisions.
leave history will also help me address potential academic concerns and ensure
responsible leave usage." Uncertain about the status of
their leave requests, leading to
anxiety and stress.
Group 03- Process: Front-end linkage
Group 03-Process: Back-end linkage
Current Leave Management System
Profile 1
Profile 2
Process: Forward linkage
Process: Backward linkage
Process: Forward linkage
Process: Backward linkage
 Group 4 (Medical Facilities )
Problem Statement: Medical facilities struggle with outdated infrastructure, inefficient workflows, and disjointed systems, leading to patient
dissatisfaction and staff burnout. There's a pressing need to redesign facilities using design thinking to enhance the patient experience and drive
innovation in healthcare delivery.

Trigger Points:

Outdated Infrastructure: Aging buildings and facilities contribute to patient discomfort and dissatisfaction.

Lack of Comfort: Inadequate amenities and furnishings in waiting areas and patient rooms diminish the overall experience.

Limited Service Offerings: Patients face challenges accessing specialized care or comprehensive services.

Long Wait Times: Delays in appointments and services lead to frustration and dissatisfaction among patients.

Disparities in Access: Certain patient populations may experience barriers to accessing essential healthcare services.

Inefficient Workflows: Cumbersome administrative processes and inefficient patient flow contribute to staff frustration and burnout.

Data Security Risks: Vulnerabilities in technology systems pose risks to patient privacy and data security.

Regulatory Pressures: Compliance with evolving healthcare regulations adds complexity and costs to operations.

Market Competition: Intense competition among healthcare providers requires differentiation and strategic positioning.

Pressure for Innovation: Rising patient expectations and technological advancements necessitate innovative approaches to healthcare delivery.
 Profile 1: Suman Sahani

Psychographic Profile/ Personality Pain points/ Frustration

Demographic profile

● Huge Waiting Lines

● Congestion
● Age: 24 ● Price Sensitive
● Health Conscious ● More time taking process
● City: Guwahati
● Unavailability of Beds
● Profession: Student
● No cleanliness and hygiene

Goals/ Aspirations
Quote:

● To get proper treatment

“Facilities are pathetic but services are free”
● “It feels like I will catch some infection because of congestion.
 Profile 2: Deesha Rajput

Psychographic Profile/ Pain points/ Frustration

Demographic profile
Personality
● Food quality was not good
● Age: 24 ● Happy and positive
● City - Delhi attitude
● Interested in Poetry
● Profession: Students

Quote Goals/ Aspirations

Assign a different section

“Foul smell of Patients”
for medicine
Process: Forward linkage Entry

Counter Waiting

Waiting Registration Waiting

Medical assistant

Waiting Examination room Waiting

Waiting Pharmacy Lab test

Exit
Process: Backward linkage
Historical Analysis (Group 4)
● In the late 1900s, particularly around the
mid to late 20th century, there was a shift
towards more comprehensive and coherent
approaches to public health
● Improvements in town life, including
sanitation, lighting, sewers, and water
filtration, were introduced during this time

Pre-1900s 2000s

1990s onwards
● Moving into the 21st century, Present
● Before the 1900s, the
the 2000s witnessed significant
history of public health
advancements in healthcare ● In the present day, the
saw the emergence of
and public health systems. healthcare landscape
governmental roles in ● This period also saw an continues to evolve rapidly,
promoting public health,
increased focus on health care with over 6,000 hospitals in
with a focus on sanitation,
access, quality, and equity, the United States catering to
food control, health
diverse healthcare needs.
statistics, and medical care
● Hospitals have become
issues.
centers of scientific
excellence, integrating
advanced technologies and
specialized care to ensure safe
and efficient medical
procedures for patients.
Probelm Statement

We are focusing on
● Long queue
● Outdated Infrastructure
 Group 5 :) - (Trigger Points) 😤
Problem Statement: The unavailability of transportation services in underserved areas stems from a combination of infrastructure limitations,
economic constraints, and location.

Trigger Points:

Limited Public Transit Infrastructure: Many colleges located outside city areas lack access to adequate public transportation infrastructure, such as
bus routes or train stations, making it challenging for students to commute to campus via public transit. 🚗

Sparse Population Density: Low population density in rural or suburban areas surrounding colleges may result in insufficient demand for
transportation services, discouraging transportation providers from establishing routes or services in these regions due to low profitability. 🤷

Dependency on Personal Vehicles: In the absence of public transportation options, students may rely heavily on personal vehicles for commuting,
which can lead to parking shortages, traffic congestion, and environmental concerns, particularly in areas with limited parking facilities or inadequate
road infrastructure.

Financial Constraints: Operating transportation services near colleges outside city areas may pose financial challenges for service providers due to
factors such as longer travel distances, irregular demand patterns, and the need for specialized vehicles or drivers to accommodate student
transportation needs. 🏦

Safety Concerns: Students traveling to and from colleges located in remote or poorly lit areas may face safety concerns, particularly during late hours
or inclement weather, further exacerbating the need for reliable and safe transportation options.

Limited Access to Ride-Sharing Services: Ride-sharing services may be less prevalent or accessible in rural or suburban areas compared to urban
centers, limiting students' access to convenient and affordable transportation alternatives. 🚕

College Regulations: Some college may not allow students to bring their own vehicle. 🚫
Profile 1
Profile 2
Profile 3
Process: Forward linkage
Process: Backward linkage
Process Flow
Want to go outside Search for Auto/Cab

Get the contact

Ask other sources Didn’t get the contact

Driver denied Call the driver

Contact another driver Driver Confirmed Went outside

Solution and the Metaphor

Nature Metaphor:

● The Migrating Bird Network: A flock of birds (residents) struggling to find safe passages (transportation) during
migration (needing to travel). Traditional methods involve relying on unreliable winds (limited driver availability) or
following faint bird calls (uncertain access to driver contacts).
● A mobile app becomes a well-established migration route (reliable transportation network). It guides birds
(residents) to experienced leaders (verified drivers) who can navigate them efficiently (comfortable rides) to their
destinations (desired locations).

Human-Made Metaphor:

● The Community Bulletin Board: A local bulletin board in an underserved area where residents struggle to find
ride-sharing opportunities (limited transportation). They resort to leaving handwritten notes (uncertain driver
contacts) with vague details, leading to unreliable results (drivers might decline).
● A mobile app acts as a digital bulletin board with clear postings (transparent ride requests with fares). Drivers can
easily browse available requests (convenient way to find riders) and choose the ones that suit them (increased
acceptance rate). This fosters a more organized and efficient system for connecting residents with transportation
options.
 Group 6

1. Product: Frozen food

● Trigger point- Irregularities in storage temperatures; Stock handling issues; Customer’s expectation regarding quality
and freshness
1. Service: Consulting
● Trigger point- Information asymmetry between client and firm, customer budget.
1. Process: Order fulfillment, leading to delays and errors in deliveries.
● Trigger Point- Increased lead times due to inaccurate forecasting of demand
1. System: Healthcare System
● Trigger Point- Lack of proper monitoring of treatment procedures which might lead to insufficient treatment provision
1. Strategy- Customer Loyalty Program
● Trigger point- Identifying and attracting customers; Inability to provide personalised incentives, generic incentives
might not resonate enough to all customers
Profile 1
Profile 2
Process: Forward linkage
Process: Backward linkage
 Group 8 - Trigger Points

Product: Attracting more artists on Jio Saavn so as to increase customer base of the
product.

Service: Increase proximity coverage for Blinkit apart from tier-1 city.

Process: IRCTC’s ticket booking process can be explored to make it’s tatkal booking
simpler and faster

System: Transparent auditing system of Government Organizations.

Strategies: How can Bikaji diversify in healthy Indian snacks apart from limited products.
(Khakra Pizza) (Blant or less spicy) (Changing snacking style according to their culture)

Selected Area: Strategising Bikaji to take brand to a global level.

Group 8: User Profile 1
Group 8: User Profile 2
 Process: Forward linkage - Group 8

Awareness and Demand Generation ⇒ Product selection and

Purchase ⇒ Distribution and Retail ⇒ Point of Sale and Payment

Customer Experience ( Placement of Items in Store, Visibility of Items)

⇒ Feedback and Engagement ⇒ Post-Purchase Support ⇒ Brand

Loyalty and Advocacy ⇒ Supply Chain Efficiency ⇒ Continuous
Improvement ( Labelling & Packaging, Products Diversity)
 Process: Backward linkage - Group 8
Process for Export:

Raw Material Sourcing ⇒ Quality & Reliability ⇒ Negotiation and Contracts ⇒ Supply Chain visibility
⇒ Collaboration and Innovation ⇒ Risk Management ⇒ Compliance and Sustainability ⇒ Technology
Adoption ⇒ Certifications and Audits ⇒ Continuous Improvement

● Outbound Logistics ⇒ Warehouse Hub ⇒ Port Channel ⇒ Customs Procedures ⇒ Custom

House Agents(Abroad) ⇒ Retail Channels ⇒ Hypermarket/Supermarkets (Walmart, Costco,
Tesco, Spar)
● Outbound Logistics ⇒ Warehouse Hub ⇒ Port Channel ⇒ Customs Procedures ⇒ Custom House
Agents(Abroad) ⇒ Restaurant & Cafe Chains
● Outbound Logistics ⇒ Warehouse Hub ⇒ Port Channel ⇒ Customs Procedures ⇒ Custom
House Agents(Abroad) ⇒ Festives Outlets and Kiosks

Process for India:

Outbound Logistics ⇒ Warehouse Hub ⇒ Distribution to Retail Stores

 Historical Analysis (TEAM 8)

The specific recipe and spices used in Bhujia might have As transportation and communication
been influenced by trade routes and available ingredients. improved, aloo bhujia's popularity spread
For example, chilies, a key ingredient, were introduced from throughout India.
the Americas after the 16th century.

1877 20th Century

16th Mid-
Century 1900s Aloo bhujia is a beloved snack across the
country, with numerous brands offering their
1877, Maharaja Dungar Singh of the then-princely state of own variations on the recipe.
Bikaner was the one who first had this delicious savoury
made for his guests
 Comprehensive plan to penetrate the American market with Bhujia

Market Research and Analysis:

Understand Consumer Preferences and Adaptation: Conduct market research to identify target demographic segments and und
preferences, tastes, and snacking habits and experiment with variations.

Competitive Analysis: Analyze the competitive landscape to identify existing players offering similar services as well as gaps and
differentiation

Product Localization and Adaptation:

Packaging and Branding: Incorporate modern and eye-catching design and develop attractive and informative packaging that co
origin, ingredients, and flavor profile.

Distribution Strategy:
Online Sales Channels: Leverage e-commerce platforms and invest in digital marketing and search engine optimization (SEO) to e
online sales.
 Comprehensive plan to penetrate the American market with Bhujia

Retail Partnerships: Conduct product demonstrations and tastings and establish partnerships with retailers specializing in interna

Marketing and Promotion:

Social Media Marketing: Utilize social media platforms & influencer partnerships, and user-generated campaigns.
Cultural Festivals and Events: Participate in cultural festivals and sponsor events that celebrate multiculturalism.
Quality Assurance and Compliance:

Food Safety Standards: Ensure compliance with American food safety regulations and standards, including labeling requirement
packaging specifications.
Customer Feedback and Adaptation:

Customer Engagement: Solicit feedback from American consumers through surveys, product reviews and incorporate constructi
development and marketing strategies.

Continuous Innovation: Stay abreast of emerging food trends, flavor preferences, and snacking habits in the American market to
Bhujia variants or product extensions.
Group 6

Demographic profile (Gyanesh) Psychographic profile/ Pain points/ Frustration

Personality

● Values: passionate,
Generous ● Budget conscious
● Age - 27 ● Have old, caring
family ● Impatient about cooking
● Interest:
furnitureplaying
they cricket,
want to
● City - Bhuvneshwar passionate time
preserve due to food.
about
● State - Odisha ● Attitude: Lazyvalue
sentimental
● Profession - Student ● ● Personality: Extrovert
Prefer traditional Indian
style with ornate
woodworkHave old
family furniture they
want to preserve due to Goals/ Aspirations
Quote: sentimental value
● Prefer traditional Indian
style with ornate
“I like to cook but i’m lazy” woodwork
● Time saving
● More variety
Group 6
Timeline: Group 6
 Process: Group 6

Distribution Customer
Raw Material Sourcing Manufacturing Retail Sales
and Logistics Engagement

Backward linkage
Steps:

1. Raw Material Sourcing: McCain's supply chain initiates with the procurement of
quality raw materials, such as potatoes and various ingredients required for their
frozen food items.
2. Manufacturing: The sourced raw materials undergo processing in manufacturing
facilities, where they are transformed into a variety of frozen food products,
including French fries, potato specialties, and appetizers.
3. Distribution and Logistics: Once the frozen products are manufactured, they are
distributed through an efficient logistics network to various retail outlets,
supermarkets, and foodservice providers.
Forward linkage - Group 6

Steps:

1. Retail Sales: McCain's frozen food products are then made available to
consumers through retail channels, where they can purchase and enjoy the
convenience of high-quality frozen food items.
2. Customer Engagement: McCain actively engages with customers through
marketing initiatives, promotions, and feedback mechanisms, enhancing the
overall customer experience with their frozen products.
Problem
Problem: Small businesses & regions lack cold
storage, leading to spoilage and inefficiency.

Solution: Franchise offers:

● Pre-fab Cold Storage: Easy setup,

customizable units.
● Smart Monitoring: Real-time temperature
tracking throughout supply chain.
● Refrigerated Delivery: Maintain frozen
temperatures during transport.
● Marketing Materials: Branded signage
builds trust with quality-conscious
consumers.

Win-Win: Franchise empowers businesses,

reduces waste, improves safety for all.
 Natural Metaphor
● Nature has its own version of a frozen food storage system with seeds.
● Many plants produce seeds that can lie dormant for extended periods in the soil.
● These seeds have natural mechanisms that prevent them from germinating until conditions are
favorable.
● When the right temperature and moisture levels are present, the seeds "thaw out" and begin to
grow, much like frozen food can be thawed and cooked.

Technology
● Flash freezing is a rapid freezing technique that quickly
plunges food to very low temperatures (-30°C to -80°C) Cultured Dairy Products
within minutes. This offers several advantages for the
dairy industry:
 Group 7
For Apollo Hospitals to expand to rural areas, tier 3, and tier 4 cities in India, focusing on improving dental hygiene
awareness and providing accessible dental care to undeveloped communities.

Trigger Points:
1. Poor Awareness on Oral Health: Lack of understanding about dental hygiene's importance and its connection to overall
health.
2. Prevalence of Dental Issues: High incidence of dental problems due to limited access to preventive care.
3. Connection to Larger Health Issues: Inadequate knowledge about how poor dental health contributes to serious health
conditions.
4. Limited Access to Dental Care: Scarcity of dental facilities and professionals in rural areas.
5. Cultural Barriers: Cultural beliefs hindering dental care-seeking behaviour.
6. Economic Constraints: Financial limitations preventing individuals from seeking dental treatment.

Other Components:
• Service Offering: Comprehensive dental care services including preventive care, restorative treatments, and education
programs.
• Infrastructure Development: Establishing dental clinics and mobile units in underserved areas.
• Community Engagement: Conducting health camps, awareness sessions, and school programs.
• Collaborations: Partnering with local authorities, NGOs, and community organizations.
• Continuous Monitoring and Evaluation: Implementing robust monitoring to track program impact and outcomes.
Profile 1
Profile 2
Process: Forward linkage
Process: Backward linkage
User /stakeholder profile:

Demographic profile, Personality, Problems/frustrations, Goals/aspirations

Process map:

Business model:
Historical analysis

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Stakeholder identification

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Profiles

Demographic profile Psychographic profile/ Pain points/ Frustration

Personality

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Goals/ Aspirations

Quote:
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User study methods: IDEO
Empathy tools
Role playing Informance
Be your customer Try Predict next years headlines
Try it yourself Scenarios

Look Ask
Fly on wall Extreme user interview
Guided tour Unfocus group
Shadowing Foreign correspondents

A day in life Five whys?

Personal inventory Narration
Surveys and questionnaires
Rapid ethnography