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Define Ad Agency Functions of Ad Agency Services Provided by Ad Agency People Working Types of Ad Agency
Define Ad Agency Functions of Ad Agency Services Provided by Ad Agency People Working Types of Ad Agency
An Advertising Agency or ad agency is a service provider that works for clients to create an effective and goal oriented advertising campaign aimed at representing the Company positively in the eyes of its target customers.
organization of Creative people and business people who specialize in developing and preparing marketing plans, advertisements, and other
promotional tools.
An
Advertising
Agency
is
an
independent
organization composed of creative people and business people who develop, prepare and place
Advertising agencies are outside companies that provide for the marketing and advertising needs of other businesses and organizations. Advertising
To advertise their products, brands and services to present and prospective customers.
campaign.
Total
advertising
services:
Strategic
planning,
creative
Marketing services: Provision of a number of advertising related services, including sales promotion, market research, PR and event marketing.
E-Solution integration
services: services,
E-solution e-business
system customer
Event marketing: Assisting clients by providing dynamic vehicles for their messages in the form of on-the-spot interactive communications.
Accounts management:
- Management supervisor
- Account supervisor - Account executive
Visualisers: These are artists who put on paper what has been thought out by the copywriter. They in fact design the ad
Creative director: He co-ordinates the copywriting and designing. He is a senior professional who is seasoned in an existing advertising agency set-up to take on this mantle. Production department: Persons of diverse talents like printing technology, DTP, photography, typography etc.are involved here. Media planner: He has to allocate the advertising budget amongst media. He has to select appropriate media. He decides about the
Marketing researchers: Modern agencies are integrated set-ups. They provide a range of marketing services. Research data become very useful as input to the creative process.
Ancillary
services:
These
are
needed
to
produce/create
advertisement. A whole range of services like studio service, photographic service, printing service, gift item producers etc fall
Freelancers: These are professionals who work independently and have a successful track record. They are copywriters, jingle
Every community of any size has reputable small ad agencies that offer expert assistance to local advertisers.
Every major city has numerous agencies that can produce and place the quality of advertising suitable for national campaigns.
They have offices or affiliates in major communications centers around the world and can help their clients market internationally or globally.
Eg. WPP group, is based in London. But it owns several of the top agencies in the US, such as Ogilvy & Mather and J.Walter Thompson.
media)
- Non advertising services(starts from packaging to
It concentrates on consumer accounts Like soaps, cereals, cars, pet foods, toiletries etc Most of the ads are placed in consumer media (TV, radio, magazines and so on) that pay a commission to the agency
It represents clients that market products to other businesses. Eg. 1. Electronic components for computer manufacturers 2. Equipment used in oil and gas refineries
Some talented artists- such as graphic designers and copywriters- set up their own creative services.
ad agencies.
Their mission is to develop exciting creative concepts and produce fresh, distinctive advertising messages.
Specialized in the purchase of media for clients. They are in high demand for many reasons 1. Media has become complex as the number of choices grows. 2. Cost of maintaining a competent media department has escalated. 3. Media buying services often buy media at a lower cost (because
Media commission :
Markups: -In the process of creating an ad, the agency normally buys a variety of services or materials from outside suppliers like photos and illustrations. -The agency pays the suppliers charge and then adds a 17.65% markup to the clients bill.
Straight fee : Charge for all their services either by the hour or by the month and credit any media commissions earned to the client.