The

BUSINESS
PLAN
 What is a Business Plan?
• it is a document that helps the small
business owner (SBO) determine what
resources are needed to achieve, the
objectives of the firm, and provide a
standard against which to evaluate
results.
 What is a Business Plan?
• it is a sort of a business blueprint and it keeps
the entrepreneur on the right track. It gives a
sense of purpose to the business. It also
provides guidance, influence, and leadership,
as well as communicating ideas about goals
and the means of achieving them to partners,
associates, employees and others.
 Purposes of a Business Plan
A business plan is written for two main
purposes. They are the following:
• to serve as management's guide during the
lifetime of the business;and
• to fulfill the requirement for securing
lenders and investors.
 The Plan as a Guide
• the business plan serves as a
useful tool for comparing what
was planned against what was
achieved.
A Tool for Securing Funds
• the business plan will serve as a
means of providing some
assurance that the investor will
place his funds in a worthwhile
investments.
 Revising the Plan
• with a business plan, the SBO must
strive to be well informed about what
is happening to his business and to
the industry where his business
belongs.
 Parts of the Business Plan
• title page and contents;
• executive summary;
• description of the business;
• description of the product/service;
• market strategies;
• analysis of the competition;
• operations and management;
• financial data;
• supporting documents.
 TITLE PAGE AND CONTENTS

The business plan must be easily identifiable

through a cover page with a listing of the following:
• the name of the business;
• the name/s of the proponents (the SBO);
• address;
• telephone number;
• e-mail and website address;
 TITLE PAGE AND CONTENTS

• the date; and

• the name of the person who prepared the
business plan.
The next page should provide a table of
contents so the readers can easily find the
information they need.
 FORMAT OF THE BUSINESS PLAN

• FONT STYLE: ARIAL

• FONT SIZE:12
• MARGIN: ALL 1
• LINE SPACING: 1.5
• SIZE: SHORT (8.5 x 11)
FORMAT
OF THE
BUSINESS
PLAN