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The Revolution Is Just Beginning
The Revolution Is Just Beginning
JUST BEGINNING
Chapter 1
Learning Objectives
• Define e-commerce and describe how it differs from e-
business
• Identify and describe the unique features of e-commerce
technology and discuss their business significance
• Recognize and describe Web 2.0 applications
• Describe the major types of e-commerce
• Understand the evolution of e-commerce from its early
years to today
• Identify the factors that will define the future of e-
commerce
Question
• What is e-commerce?
Some Answers
• The use of the Internet, the World Wide Web (Web), and
apps to transact business
• It can also be described as digitally enabled commercial
transactions between and among organizations and
individuals
• It is the convergence of:
• digital information technology (e), with
• exchange of value (commerce)
E-Commerce vs. E-Business
• It is important to make a working distinction between e-
commerce and e-business because they are different
phenomena
• E-business refers to the digital enabling of transactions
and processes within a firm involving systems under the
control of the firm
Eight Unique Features of E-Commerce Technology