By John Carlos P.

Aguilann

Module
2 USE
PERSUASIVE
WRITING
TECHNIQUES
 c t i v e s At the end of this lesson, the

O b j e learners should be able to

• Understand the purpose and importance
of persuasive writing
• Students will be able to identify and
utilize various persuasive writing
techniques effectively
• Students will demonstrate their
understanding of persuasive writing by
creating their own persuasive piece
 Introduction
• Bachelor of Secondary
Education Major in
English
• Safety Services
Instructor (Philippine
Red Cross)
• Emergency Medical
Services Personnel
Hi there! I’m teacher • Pre-Service Teacher
JC!
 W h a t i s
w ri t i n g
rm a t i v e
i n f o o u
w c a n y
an d h o
u r d a i l y
t o n y o
STUDY THE WORD CLOUD AND THEN COPY FIVE (5) WORDS WHICH
WRONG IDEAS
ARE VERY MUCH RELATED TO THE CONCEPT OF PERSUASIVE
WRITING. WRITE THE WORDS ON YOUR ANSWER SHEET.

1. ___________________ 2.
___________________3.
___________________4.
___________________5.
___________________
 What is Persuasive
• A type of writing that aims at convincing people to think, feel, or to act
in the writer's way.
Writing?
• A persuasive writing usually contains:

a) the writer's opinion, which he/she wants the readers to accept;

b) evidence or information to support the writer's opinion;
c) the action that the writer wants the readers to do.
 RHETORIC
S U A S I V E REPETITIO BANDWA
E R
P by writers to achieve AL
u se d N I Q U E S N GON
TECpHurpose
their
QUESTION

APPEAL TO APPEAL TO
EMOTION AUTHORIT
Y
 E THIS IS A QUESTION THAT IS NOT
R S UA S IV
PE O R IC A L INTENDED TO BE ANSWERED.
• RNHIEQTU E S
TE C H IO N INSTEAD, IT IS MEANT TO
QU E ST
STATE THE OBVIOUS, OR TO
CHALLENGE THE READERS AND
TO MAKE THEM THINK.
FOR EXAMPLE:
WOULDN'T YOU DO
EVERYTHING TO MAKE YOUR
FAMILY HAPPY?
 E REPEATING KEY WORDS OR
R S UA S IV
PE IT I O N PHRASES WILL LIKELY MAKE
2 . R E PIEQTU E S
TE C H N READERS REMEMBER THEM.
 E THIS IS THE TECHNIQUE THAT
R S UA S I V
PE . WOULD CONVINCE A READER TO
N I 3
Q U E S
TE C H N BELIEVE IN AN IDEA BECAUSE
D W A G O
BAN THE MAJORITY OR EVERYBODY
ELSE BELIEVES IT'S TRUE.
FOR EXAMPLE:
NINE OUT OF 10 STUDENTS GOT
HIGHER GRADES BECAUSE OF
THE MODULAR LEARNING SETUP.
 E THE USE OF EMOTIVE
R S U A S IV
PE A L TO LANGUAGE CAN HELP SWAY THE
4. A
N P
I P
Q EU E S
TE C H N READERS TO SIDE WITH THE
EMO T I O
WRITER OR TO DO WHAT HE
SAYS.
FOR EXAMPLE:
BE THANKFUL THAT YOU HAVE
MORE THAN WHAT YOU NEED.
OTHERS CHILDREN DO NOT
EVEN HAVE A ROOF ABOVE
THEIR HEAD, BUT THEY STUDY
 E THE WRITER NEEDS TO
R S U A S IV
PE L TO ESTABLISH HIMSELF AS AN
5 . A P
I P
Q E
U A
E S
TE C H N AUTHORITY IN THE TOPIC HE IS
H O R I TY
AU T WRITING ABOUT BY USING
FACTS, FIGURES, AND OTHER
PROOFS THAT WOULD SUPPORT
HIS OPINIONS OR CLAIMS.
 It is evident that the writer would usually use a
passionate, personal or emotional tone when addressing
the readers. Take note also that writers usually use two
or more of these techniques when composing a
persuasive text to add impact to their statements, but
they should first know their audience or target readers in
order to identify the best techniques that would work.
For instance, when writing to persuade a group of
professionals, emotive language may not work as
effective as it would to a group of teenagers.
 The Structure of
1
Persuasive
Introductio
Essay
3 Conclusion
n paragraph
2 Body One concluding
One At least one body
paragraph that
introduction that paragraph that presents
summarizes or
presents the topic further explanation, as
well as evidence or repeats the opinion,
and the writer's or calls the reader to
proof that would
stand or opinion support the writer's action based on that
about it. opinion opinion
 Read the following paragraphs lifted from Marla Manlapig's "What's to blame for the low reading
comprehension of the Filipino youth?" (CNN Philippines, April 21, 2020). Afterwards label each paragraph
according to the parts of a persuasive writing.
•Choose from the options
"OUR STUDENTS DO NOTgiven
KNOW below.
HOW TO PROCESS THE TEXT," OPINED FREDERICK PEREZ, CURRENT
PRESIDENT OF THE READING ASSOCIATION OF THE PHILIPPINES. _____________
• THE DISMAL PERFORMANCE OF THE PHILIPPINES IN THE 2018 PROGRAM FOR INTERNATIONAL STUDENT
ASSESSMENT (PISA) SENDS THE MESSAGE THAT THE COUNTRY'S EDUCATIONAL SYSTEM NEEDS TO TAKE
READING INSTRUCTION SERIOUSLY, PARTICULARLY IN UPSKILLING TEACHERS AND DEVELOPING EFFECTIVE
MATERIALS FOR READING INSTRUCTIONS. __________
• THE PISA REPORT ALSO REVEALED THAT EXPENDITURE PER STUDENT IN THE COUNTRY IS 90 PERCENT LOWER
THAN THE GLOBAL AVERAGE, AND THIS LIMITED FUNDING RESULTS IN THE ABSENCE OF VIABLE TEACHING
MATERIALS. THIS HAMPERS THE ABILITY OF EACH STUDENT TO LEARN AND COMPREHEND THE MATERIALS
PRESENTED. ______________
• THE READING PROBLEM IS A NATIONAL ISSUE, SO THERE HAS TO BE AN IMMEDIATE EVALUATION OF THE
CURRICULUM. ALSO, THE GOVERNMENT MUST CONSIDER ALLOCATING MORE FUNDS TO THE EDUCATION
SECTOR TO MAKE POSSIBLE THE TRAINING OF TEACHERS, AS WELL AS THE CREATION AND EVALUATION OF
TEACHING AND LEARNING MATERIALS. ____________
• MOREOVER, THE DEPARTMENT OF EDUCATION SHOULD DEVELOP MATERIALS THAT WOULD INTRODUCE THE
LEARNERS TO EXPOSITORY TEXTS WHICH DEAL WITH INFORMATION. FILIPINO LEARNERS PERFORMED
POORLY IN THE PISA BECAUSE THE TEST IS MOSTLY MADE UP OF EXPOSITORY TEXTS AND CALLS FOR THE
PROCESSING OF INFORMATION, AND THEY ARE NOT PREPARED FOR IT. _________________
 k i s t h e
yo u t hi n
ha t d o s i ve
W f p e rsu a
rt a nc e o
im po
i t i n g ?
wr
 Evaluation
In a one whole sheet of paper, write a
persuasive essay to convince your
parents why would they raise your
allowance; Your letter will be scored by
the rubric below.
 Search for techniques in
argumentative writing;
Give at least 3 social issues
you can use in an
argument.