Keeping Young SEATBELTS

Road Users Safe

Understanding the problem
Research has shown that young drivers have
higher crash risks due to:

When showing evidence identify

- the nature of adolescent development which affects a young person’s cognitive that you are aware on the general
and perceptual skills contributing factors
- lack of driving experience
- poor ability to anticipate, perceive, identify and, therefore, react to hazards
- failure to recognise and assess risk as well as a propensity to take intentional
risks
- propensity to be over-confident and over-estimate their driving ability.
Guidance while
learning to drive is
Adding graphs to show patterns or
key for safety trends to support BIG ideas about
what is the real problem
Always state what you
talking about

Annotate to show your

Learner drivers benefit from guidance in decision making interpretation of the
and general driving skills graph and how it links

Risk taking (speeding, drink driving, mobile phone a and

passenger distraction and not wearing a seat belt are less
likely to occur when an experience driving mentor is in
the car
Young Drivers and risk taking
Evidence can come in many forms-
images –
Remember it is important to
INTERPRET the key idea f an
image or graph
 Notice - general issues / trends that link

Gender and Crashes to your issue should be explored

Gender would link to ALL issues

INTERPRET!!!

Both males and female young drivers 17-

25 years are consistently involved in
fatal crashes

Significantly more males than females

died in each year

39 males in 2022
15 females in 2022

Source: NSW Centre for road Safety

 Highlight important info in graphs t draw

Road Conditions attention

INTERPRET

Most serious and fatal crashes occur in dry

weather conditions

Friday and Saturdays have a significant

increase in road crashes

Source: NSW Centre for road Safety

 Find evidence that link directly to your

Passengers and drivers at risk

issue- e.g. passengers would be hugely
important to set belts

Source: NSW Centre for road Safety

Types of crashes- Region
Type of crashes is highly
connected to seatbelt use due
to seatbelts being a major
protective factors

Rural – off path out of control on straight

(389 crashes in 2022) and curved roads (479
crashes 2022) highest

Metro- Off path out of control (318 crashes

2022); adjacent direction and intersection
collision ( 266 crashes 2022) rear end and
pedestrians
Source: NSW Centre for road Safety
 Specifically mentions seatbelts

Annotation indicates intervention have

Road Crash Fatality Trends
impact- but fatalities still occur

Road safety interventions have been key to

reducing road deaths

Each intervention ahs had a positive impact

- compulsory seatbelts
- RBT
- Graduated licensing
- Speed cameras

More still needs to be done as road

fatalities continue

Source: NSW Centre for road Safety

Newspaper Consider using a variety of

article evidence to build your

understanding of the issue

Lack of seat belt use can contribute to fatalities in car

crashes- risk taking

This article clearly inferred that fatalities were likely to

be the result of lack of seat belt use
Lives saved by
seatbelts
Consider using positive evidence
to build your understanding
Be sure to include specific findings
about your issue

Note the source

Seatbelts – Who is most at risk?
Noting who is at greatest risk
with your issue
 Examining how features

How do seatbelts work? within cars operate to keep

driver safe or informed
 Noticing the benefits of protective
factors and positive behaviours to
prevent injury

Seat Belts are

effective
 Notice what are the
road rules about your
issue

Seat Belt
Rules NSW
Drivers say…

Are their common myths or

excuses that use to validate risk
taking behaviour?
Keeping Young SEATBELTS
Road Users Safe
Strategies tried before the problem

Before you begin designing your

strategy you need to discover.. what
in already in place?

Laws, penalties, education,

campaigns, inventions etc.
Education- Fact sheets

NSW Road Safety

Informative
Look for education sources-
search for fact sheets- this
Factual
will assist you to determine
what aspect of your strategy
you might want to target
 All traffic risk taking have
demerits to deter people-
find yours!

Seat Belt
Penalties
Seat Belts https://youtu.be/YQdcJQCYDRk

What’s stopping you? Add posters, videos, podcasts, radio

announcements
TAC Victoria
Notice the intent- who are they targeting?
What behaviour or attitude?
The four-week campaign, also included new How ae they gaining attention/ reaction?
outdoor, digital, print and social media content,
headlined with the message, “Seatbelts. What’s
stopping you?”.
“This campaign is a powerful and emotional
reminder of the devastating consequences of
failing to do something as simple as taking a
few seconds to belt up before you hit the road.”
 This campaign encourages drivers to ask their passengers,
both in the front and rear seats, to put on their seat belt. As
the driver of the car, you have the power and authority to tell
“Tell your mates to Belt Up” anyone travelling with you to belt up.

Billboard

Add posters, videos, podcasts, radio

announcements

Notice the intent- who are they targeting?

What behaviour or attitude?
How ae they gaining attention/ reaction?
 https://youtu.be/T3nLPU-bUGw

What do you think will

happen?

This campaign uses humour to encourages

drivers to ask their passengers, both in the
front and rear seats, to put on their seat
belt before setting off. Add posters, videos, podcasts, radio
announcements

Notice the intent- who are they targeting?

Making fun of the fact people won’t mind What behaviour or attitude?
How are they gaining attention/ reaction?
being asked to belt up.
RSA
https://youtu.be/FmHOeIisqWI

This seasons Add variety, videos, podcasts, radio

announcements
The video opens on a young model, posing for a

KILLER LOOK
fashion shoot in a glamorous car and as the shoot
Notice the intent- who are they targeting?
What behaviour or attitude? progresses, the model puts on her seatbelt and
How ae they gaining attention/ reaction?
places the belt under her arm. Suddenly, the
Improper Seat belt Use Campaign
model is thrown violently forward and the scene
switches to an eerie x-ray world where we see
clearly the devastating injuries sustained in a
collision.
When we switch back to reality, we see the model
is wearing a neck and body brace and as scaring
on her face. Lifelong injuries now replace her
glamorous look. Injuries to the body following
improper seatbelt use could include severe facial
scarring, and in some cases blindness, brain
injury, neck spinal injuries and damage to teeth.
 AFTER you have established a deep
understanding of your issue THEN begin to
consider your proposal/ strategy to keep
young drivers safe

Potential Strategy Ideas

What behaviour or will we target?
Inexperience?
Over confidence? What will you target?
Who will you target?
How will you target?
Lack of Hazard Perception?
Risk taking?
Other?

Potential strategy ideas
TECHNOLOGY
Can we design something that
stops the car from moving
until seatbelts are all on?
EDUCATION
Can we create a fact sheet to
remind young drivers of the
value of wearing seatbelts to
save lives
Better responses will show
consideration of multiple
opportunities
and a justification of why a
particular strategy was
seelcted
CALL TO ACTION
CAMPAIGN
Create a campaign that
challenges young driver risky
thinking, attitude and
behaviour
Our Team’s
proposal
Over to you!
Be informed, be purposeful, be
brave, be creative and
ANNOTATE your strategy

Who are you targeting?

What are your targeting?
How will you impact?

How will your strategy keep

young drivers safe?