AMERICAN ERA

GROUP 4
AMPATUAN,ALMAMIN
BUCANE,CHARMEE RELLE
AMERICAN ERA(1898-1940) To the Post War
Republic(1946-1969)

• In the American regime, commercial and advertising arts were

integrated into the fine arts curriculum. Moreover, Americans
favored idyllic sceneries and secular forms of arts.
• Because the lingua franca of this period was English, poems and
stories from books were dramatized in the classroom, to facilitate
the teaching of the English language.
- Unlike the Spanish, the Americans passionately taught
their language through an efficient public school system.
- In the beginning of the 20th century, a new urban pattern
that responded to the secular goals of education, health
and governance was imposed.
- In 1909, a year after the establishment of the University
of the Philippines, its School of Fine Arts was opened.
(crafted from: Flaudette May Datuin et. al, 2016.
Contemporary Philippine Arts of the Regions p.28-29).
FAMOUS ARTIST DURING AMERICAN ERA

1.Juan Abad
-Tanikalang Ginto (Golden Chain) (1902) English: Juan
Abad (February 8,1872- December 24, 1932) was
a Filipino printer turned playwright and journalist. His
main contribution to Filipino treater was his patriotic
plays:
-The Zarzuela Ang Tanikalang Guinto (The Golden
Chain), Ang Isang Pangulo ng Kaaway, the former which
caused his arrest and trial. Some authors credit Abad with
the introduction of symbolism to Tagalog drama,
2. Juan Matapang Cruz
-Hindi ako Patay (I`m Not Dead) 1903 Juan Dela Cruz is the national
personification of the Philippines, often used to represent the
“Filipino everyman.” He is usually depicted wearing the native
salakot hat, Barong Tagalog, long pants, and chinelas (local term for
the popular flip flops).
-Juan Dela Cruz was coined by Robert McCulloch-Dick, the editor
and publisher of the Philippine Free Press in the 1900s. He was also
notified that the Catholic Church baptized a massive number of
children named after popular saints.
- He often wrote small verses about Juan Dela Cruz in The
Phillippines Free Press who was often depicted narrating the petty
crimes committed by the.
- Later on, McCulloch-Dick widened his idea of Juan until he made
Juan Dela Cruz as a typical Filipino. Juan Dela Cruz is associated
with the image of a naivelooking man wearing a salakot, camisa
de chino, native trousers and slippers.
- Jorge Pineda, a resident cartoonist of the Philippines Free Press,
first drew the image of Juan in 1946.
3. Aurelio Tolentino- Kahapon, Ngayon at Bukas
(Yesterday, Today and Tomorrow) Aurelio
Tolentino y Valenzuela (October 15, 1869- July
5, 1915)was a Filipino playwright, poet,
journalist, and revolutionary.
-His works at the turn of the 20th century
depicted his desire to see Philippine
independence from its colonizers. He was
arrested twice, first by the Spaniards and later by
American forces.
(The above 3 artists emphasized their works a
deep profound yearning for freedom.)

4. Lino Castillejo (author)- A Modern Filipina- First

Filipino written in English.
5. Jesus Araullo (author)- A Modern Filipina- First Filipino
written in English

6. Daniel Burnham (architect)

- He designed and Baguio.
 7. William Parsons- implanted Burnham Plan- an urban
design employed Neoclassic architecture.

8. Thomas Mapua- Filipino architects who designed

buildings during the period.
9. Andres Luna de San Pedro- Filipino architects who designed
buildings during the period.

10. Antonio Toledo- Filipino architects who designed building

during the period.
11. Fabian dela Rosa (naturalists Painter)- Planting
Rice (1921), El Kundiman (193)- Succeeded Enriquez as
director. Known for his naturalist paintings characterized
by restraint and formality in brushwork, choice of somber
colors and subject matter.
12. Fernando Amorsolo
*Romantic painter- Dalagang Filipina, idyllic landscapes, historical paintings
*Graphic artist-The Philippine Readers (book) The Independent (news paper)
*logo designer- Ginebra San Miguel.

El Kundiman (1930) Planting Rice (1921)

13. Guillermo Tolentino (sculpture)- Oblation (1935) UP
Oblation (1958) Bonifacio Monument (1933).

Detail of Tolentino`s statues of Bonifacio and Katipuneros