Clientele and Audiences in

Communication
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 Who are the clientele and
audiences in communication?
 Characteristics of
Clientele and Audiences
in Communication
Social Position
 It is the status that a person
enjoys in a communication
context. One may be a
president or leader, middle
manager, a colleague, or a
subordinate in an
organization of the
community.
Individual Counselling
 Language is the primary
means of making
communication easy. It
helps express ideas and
feelings of a person to
another and paves the way
to make a good relationship
Educational Level
 Being able to communicate
effectively and accurately is
important because it does not
only convey information but
also modifies attitude and
stimulates thinking. An
audience with limited literacy
skills may find it difficult to
Health Status
 is important in the delivery and
receiving of information. The
ability of the person to effectively
transfer information and
accurately understand the
information given may change if
there is a condition that hinders
the person to communicate. For
example, disability in hearing
Age Range
 Age is very important to consider.
When a group of individuals grows up
at the same time, they most likely
share many of the same experiences,
common values, beliefs, and attitudes.
This is called cultural generations.
Each cultural generation sets its trends
and has its impact on communication
Race and Ethnicity
 The race is commonly
categorized based on region
(e.g., Chinese or American) or
skin color (e.g., black or white),
and religion. Ethnicity, on the
other hand, describes shared
cultures like values, practices,
and beliefs
Job Type
 An audience with no access to
computers may not be effective
in disseminating materials
through internet sites
Information Sources
 The availability or accessibility
of information
The Importance of
Great
Communication in
Client
Relationships
1. Transparency
A client wants to work with
accurate and honest people.
Being transparent can create a
stronger and more profitable
client relationship. The more you
provide regular updates to the
client and keep them in-the-
know the more client
2.
Trustworthiness
It is good to remain
accessible to your client and have
regular contact with them. It will
help them build trust and respect
for you. It will also instill
confidence in your client that
their needs and concerns will be
addressed as soon as possible.
3. Understanding
/Empathizing
You have to make sure that
you can convey messages and
information effectively. Having
regular conversations with your
clients allow you to have a good
understanding of their
expectations and requirements.
3. Understanding
/Empathizing
When issues arise, it is best
to resolve and restore it through
healthy verbal communication
with the client. Paying close
attention to your clients and
always put yourself in their
shoes is the best way to practice
 CLIENTELES OF
COMMUNICATION
AND IT’S NEEDS
INDIVIDUAL

Need: good communication skills to be

able to establish good relationship.

It is important that an individual

understand what the other person is
saying. It also means a person transmitting
the information can clearly express their
own needs and concerns.
 GROUP &
ORGANIZATION

Involves trust and cooperation.

Needs:
- Can exchange ideas and gain more
knowledge and understanding
- can together arrive at decision or
course of action.
 COMMUNITIES

A group of people living and

interacting with one another in a
particular environment.

Needs:
- Must gain access to communication
infrastructure and technologies.
ASSESSMENT
A.Multiple Choice. Write only the
letter of your choice.

_____1. The status that a person

enjoys in a communication context.
a. educational level
b. age range
c. social status
d. organization
_____2. Each cultural generation sets its
trends and has an impact on
communication.
a. Social Media c. Job type
b. Age Range d. community

_____3. Communication connotes

____________?
a. communion c. To share
b. community d. All of these
_____4. It requires reading skills and health
literacy and the ability to engage in complex
and unfamiliar topics. An audience with limited
literacy skills may find it difficult to
communicate effectively.

a. Education Level
b. Job type
c. Information Sources
d. Clientele
cial _____5. It hinders the ability of the person to
ge, effectively sends and receive
information.
a. Job Type c. Individuals
on b. Primary Language d. Health Status

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_____6. The availability or accessibility of
information.
a. Audiences c. Social Media
s b. Information Sources d. Age Range
_____7. This uses symbols, words, pictures, facial
expressions, hand signs, graphics, body language,
etc.
a. Community c. Individuals
b. Communication d. Organization

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_____8. Commonly categorized based on region
and skin color.
a. Race and Ethnicity c. Job Type
b. Age Range d. Health Status
_____9. Which does not belong to the group?
a. Individuals c. Community
b. Group/Organizations d. None of the above

_____10. This is the first thing to be considered

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for the message to be effective.
a. Graphics
b. The medium of Communication
c. Primary Language
d. Individual
y in B. True or False. Write TRUE if the
statement is correct and False if
the otherwise.
11. Community are the client of
communication that tends to have
nger, communication needs that are specific to
ocial them.
12. Group and Organization are the client
of communication in which message has to
nd
be responsive to the need and must gain
access to communication instructions and
technologies.
estion 13. Design is important especially in
orrect communication materials that involve
graphics and photos to reflect the
demographics of the audience.
m one
14. If your target audiences are younger,
o your the most appropriate medium to use is social
media.

dates 15. Communication can be formal and

now informal.
and has C. Identification: Read each question
carefully and identify the correct
answer.
values,
16. The transfer of information from one
place, person, or group to another.
_ skills 17. It helps instill confidence to your
client that their needs and concerns
will be addressed
18. The more you provide regular updates
to the client and keep them in-the-know
the more client.
19.Each generation sets its own trends and has
its own cultural impact.

20.Describes shared cultures like values,

practices, and beliefs.

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21.An audience with limited ________ skills
may find it difficult to
communicate effectively.

22.The primary means of making

communication easy.
 23.Paying close attention to your clients and
always put yourself in their shoes is the best
way to practice empathy.

24.A person or organization using the services of

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other professional person or company.
?
25.This is important especially in communication
materials that involve graphics and photos to
reflect the demographics of the audience.
26-30. Among the characteristics of
clientele and audiences in
communication, which do you think

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is the best characteristics of good
communication with clients?
Explain.
ANSWERS:
1. C 11. FALSE 21. Literacy
2. B 12. FALSE 22. Language
3. D 13. TRUE 23. Understanding
4. A 14. TRUE /Empathizing

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5. D 15. TRUE 24. Client
6. B 16. Communication 25. Design
7. B 17. Trustworthiness 26-30.
8. A 18. Transparency
9. D 19. Cultural generations
10. C 20. Ethnicity