This document provides 10 statements and asks the reader to identify whether each statement refers to a trend or a fad. It gives definitions of trends as having longer staying power and crossing over industries, while prospects of long term influence. Fads are described as temporary flashes with unexpected but brief popularity driven by emotion and publicity rather than underlying needs.
This document provides 10 statements and asks the reader to identify whether each statement refers to a trend or a fad. It gives definitions of trends as having longer staying power and crossing over industries, while prospects of long term influence. Fads are described as temporary flashes with unexpected but brief popularity driven by emotion and publicity rather than underlying needs.
This document provides 10 statements and asks the reader to identify whether each statement refers to a trend or a fad. It gives definitions of trends as having longer staying power and crossing over industries, while prospects of long term influence. Fads are described as temporary flashes with unexpected but brief popularity driven by emotion and publicity rather than underlying needs.
a Fad. Write your answer on a separate sheet of paper. 1. A temporary event, usually called as a “flash in the pan.” 2. It has a longer staying power and enjoy a long period of popularity. 3. It enjoys a few months of unexpected popularity, but disappears just as quickly as it appears. 4. It appears in a certain industry and crosses over into others. 5. It has the prospect of becoming a long term influence on the future of a market. 6. Ideas that are rooted on the people’s culture, traditions, beliefs, and values. 7. It has identifiable and explainable increases caused by a consumers’ needs and the consonance with other consumers’ lifestyle. 8. It is determined by an emotional need to purchase, based on publicity and fervent product opinions. 9. Crocs rubber clog footwear. 10. Flat screen LCD and LED televisions.