Airtel iCreate -Business Plan Executive Summary

Name / Title of the idea

Team Name Campus Members

Introduction
Agriculture scenario in South-East Asia
Bangladesh Share of GDP (2009) 18.7% India 17.5% 52% Pakistan 20.8% 43% Sri lanka 12.8% 32.7%

Labor employed by 45% sector (2009)

*The sector has the lowest share of GDP but highest share of labor

Challenges being faced

Causes
From existing service provider

Reluctance to change

Value Proposition
Age old practices trusted more

In investing new SIM

No difference in tariffs Lack of mass promotion Distribution channels No brand ambassador

Clutter: Similar services offered by other telecos

Small User base

Awareness

Timing
Inconvenient timing of Voice messages

Lack of Feedback
On quality of content Ease of availing service (Helpline)

Too diverse for interest of farmer Repetition of content

Less active listenership

Content

Players in the Market

Players Market Crop Weather Price Advisory Forecast Information
Y Y Y Y Y Y Y Y Y Y

Animal Husbandar y

RML (2007) IKSL (2008) Mandi on Mobile (2008) KRIBHCO Reliance Kisan ltd. (2009) Mandi Bhav (2009) Idea Krishi (2010) BSNL & NFL venture (2010) Reliance Grameen VAS (2009)

Y Y Y Y Y Y Y Y Y Y Y Y

*Of all the players only BSNL and IKSL offer agriculture information services for free

thank you