NIKE

MEMBERS
Mayank Rai
Nitesh Kumar Mahato
Yuvraj Saikia
Sunny Awana

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FACTORS
AFFECTING
PURCHASE
DECISION OF
CONSUMER
ECONOMIC
FACTORS
ECONOMIC FACTORS

1. Price: The cost of the shoes is a major consideration for many

consumers.
2. Discounts and promotions: Sales, discounts, and special offers
can attract customers to purchase shoes from a particular brand.
3. Value for money: Consumers look for shoes that offer good
quality and durability at a reasonable price.
4. Affordability: The price range of the shoes should align with the
consumer's budget and perceived value.

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SOCIAL FACTORS
SOCIAL FACTORS

1. Brand image and reputation: People often consider the brand's

reputation and image when choosing shoes.
2. Social influence: Recommendations and opinions from friends,
family, or influencers can sway purchase decisions.
3. Trends and fashion: Following the latest shoe trends and wanting
to stay fashionable can impact buying choices.
4. Social status and perception: Some individuals may choose shoe
brands that align with their desired social status or image.

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CULTURAL FACTORS
CULTURAL FACTORS

1. Cultural values and beliefs: Different cultures may have specific

values and beliefs that impact their preferences for certain shoe
brands.
2. Cultural norms and traditions: Cultural norms and traditions can
influence the types of shoes people prefer to wear, such as traditional
footwear for specific occasions or cultural attire.
3. Cultural symbolism: Shoes can hold symbolic meaning in different
cultures, and individuals may choose brands that align with those
cultural symbols.
4. Regional preferences: Different regions may have specific
preferences for shoe styles, materials, or designs based on their
cultural heritage or climate.
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SUGGESTIONS TO
INCREASE SALES
SUGGESTIONS TO
INCREASE SALES

1. Enhance brand visibility: Increase advertising and marketing

efforts to create awareness and visibility for the brand.
2. Offer attractive promotions: Provide discounts, bundle deals, or
limited-time offers to incentivize customers to make a purchase.
3. Improve product quality: Focus on developing high-quality shoes
that meet customer expectations and provide value for their
money.
4. Expand product range: Introduce a variety of shoe styles,
designs, and sizes to cater to different customer preferences and
needs.

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THANK YOU