ENGLISH 8

Quarter 3, Module 2
Analyzing Intention of Words of
Expressions Used in
Propaganda Techniques
GUESS THAT ADD

“It’s finger licking

good”
GUESS THAT ADD

“Para kanino ka
bumabangon”
GUESS THAT ADD

“We find ways”

GUESS THAT ADD

“Batang may Laban”

GUESS THAT ADD

“Love Ko To”
GUESS THAT ADD

“Bida ang Saya”

GUESS THAT ADD

“The Happiest Place

on Earth”
GUESS THAT ADD

“Hari ng Padala”
GUESS THAT ADD

“Just Do It”
GUESS THAT ADD

“Hanggang saan
aabot ang 20 pesos
mo”
GUESS THAT ADD

“In the Service of

the Filipino people”
GUESS THAT ADD

“Isang patak,
tanggal ang sebong
sangkatutak”
GUESS THAT ADD

“We got it all for you”

GUESS THAT ADD

“Busog Lusog”
GUESS THAT ADD

“The Quality You can

Trust”
GUESS THAT ADD

“Kapuso ng Bawat
Pilipino”
GUESS THAT ADD

“Hindi lang
pampamilya, pang
-isports pa”
GUESS THAT ADD

“Nakasisiguro gamot
ay laging bago”
GUESS THAT ADD

“The Philippines’
favorite Pizza chain”
GUESS THAT ADD

“Simply Amazing”
 NATURE
OF
PROPAGANDA AND ITS
TYPES
 What is PROPAGANDA?
Publicly to promote something:
information put out by an organization
or government to promote a policy,
idea, or cause misleading or distorted
information that is systematically
spread.
 SEVEN TYPES
OF
PROPAGANDA TECHNIQUES
1. Card Stacking

This is a technique that shows the

product’s best features, tells half-
truths, and omits its potential
problems.
1. Card Stacking
Example:
2. Name Calling

This is the use of names that may evoke

fear or hatred among the viewers. The name-
calling technique links a person or idea, to a
negative symbol. The most obvious type of
name-calling involves bad names such as
racist, dictator, terrorist, rebel, protester, idiot,
liar and monster.
2. Name Calling
Example:
3. Plain Folks
This is the use of common people to sell or
to promote a product or service.
Advertisements appear to associate a person
or groups of individuals to be one of common
people or the masses. This technique is
commonly used in the world of advertising
because buyers are on the lookout for real
experiences.
3. Plain Folks
Example:
4. Glittering Generalities

Use positive words to influence a

person’s buying decision. This are
broad statements that will connect
with the audience’s beliefs and values.
4. Glittering Generalities
Example:
Find Magic in Enchanted Kingdom
5. Bribery
This technique tries to persuade us
to buy a product by promising to give
us something else, like a discount, a
rebate, a coupon, Sales, and special
offers are all forms of bribery.
5. Bribery
Example:
6. Bandwagon
Persuading consumers by telling
them that others are doing the same
thing.
6. Bandwagon
Example:
7. Testimonial
This is a technique wherein a
famous or seemingly authoritative
person recommends a product or
service.
7. Testimonial
Example: