Professional Documents
Culture Documents
News
News
News
ONE WORD
What is NEWS?
Lead
Inverted Pyramid Structure
The news is written in inverted
pyramid form. The most important
facts are placed at the beginning. The
other details are given in succeeding
paragraphs.
Advantages of Inverted Pyramid
Structure
It facilitates reading. By reading the lead, one can
already get the news he wants to know.
It facilitates newspaper make-up. In case of lack
of space, the layout editor can delete the least
important paragraphs at the bottom.
It facilitates headline writing. The copy editor can
already prepare the headline of the story from the
lead.
The Lead
The lead is the story’s opening sentence or
two.
In straight news, it tells the most important
facts of the story.
In a feature article or news feature, it could be
a word, a phrase, a sentence or a paragraph that
attracts and sustains the reader’s interest.
Classification of Lead
1. Summary Lead. It answers the five W’s and one H
( who, what, when, where, why and how). The story
is presented using the inverted pyramid form where
the most important data are in the first and second
paragraph. This is used in straight news.
2. Novelty lead. It attracts the reader’s attention,
arouses his curiosity and sustains his interest. It is
used in writing a news feature.
Kinds of Summary Lead
1. What Lead
Landslides and floods brought
by heavy monsoon rains in Southern
Luzon have killed at least five people, as
soldiers on rubber boats rushed food and
relief supplies to nearly 200,000 affected
residents, officials said yesterday.
Kinds of Summary Lead
2. Who lead
Inmates of Davao del Norte
provincial jail staged a noise barrage
early yesterday, calling for the ouster of
two jail guards they accused of
committing abuses, prison officials said.
Where lead
Kinds of Summary Lead
3.