Professional Documents
Culture Documents
Lecture 2
Lecture 2
Lecture 2
Reading List
• John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click (2022). INTERNATIONAL
BUSINESS Environments & Operations, 17th EDITION, Pearson, Chapters 2-3
• Czinkota, M. R., Ronkainen, I. A., & Moffett, M.H. (2011). International business. 8 th Edition, John
Wiley, Chapters 5-6
Cultural Factors Affecting IB
Operations
FIGURE 1 Cultural Factors Affecting IB Operations
National Cultures As a Point of Reference
• Sources of Change
• Change by choice
• Change by imposition
Developmental psychologists believe that most people acquire their basic
value systems, especially core values, as children. While these are set early
in life, they may change through choice or imposition.
Native English language countries account for so much of world production and it is the
world’s most important second language. But it may lose some relative importance in the
future and it may lead to overvaluing employees with English competence. Languages add
and delete words. Over time, if groups of people become sufficiently isolated from each
other, a common language may evolve into more than one. At the same time, languages
coexist and influence each other. This cross-pollination of languages is an ongoing
phenomenon that coincides with the diffusion of cultures.
Many strong values are the result of a dominant religion. Centuries of religious influence
continue to shape cultural values even in those societies where the practice of religion has
been declining.
Major Groups Related to International
Trade
• Social stratification
• Gender-based groups
• Age-based groups
• Family-based groups
Every culture ranks people. Such social stratification creates hierarchies
and influences a person’s class, status, and financial rewards within that
culture. Social stratification is determined by individuals’ achievements
and talents (meritocracy) and their group identifications.
Some cultures tend to focus first on the whole and then on the parts; others do
the opposite. Similarly, some cultures prefer to establish overall principles before
they try to resolve small issues—an approach sometimes labeled idealism.
Cultures in which people focus more on details than on abstract principles are
said to be pragmatic.
Problems in Communicating Across
Cultures
https://www.marsh.com/us/campaigns/p
Politics, Laws, and Operating Internationally (2 of
2)
Figure 2 Political and Legal Factors Influencing ITBO Operations
The Political Environment
• Individualism
• Collectivism
• Political ideology
• Democracy
• Totalitarianism
Political Ideology
Figure 3 The Political Ideology Spectrum
Democracy
Table 1 Prominent Types of Democracies
Form Profile Examples
Multiparty System whereby three or more parties govern, either Canada, Germany, Italy,
separately or as part of a coalition. One party negotiates Israel, Mexico
with opposition parties to legislate policy.
Parliamentary Citizens exercise political power by electing Australia, India, New
representatives to a legislative branch, the Parliament. It is Zealand, United Kingdom
the basis of legitimacy for the various ministers who then
direct the executive branch.
Representative Originates in a constitution that protects individual Japan, United States
freedoms and liberties. The law treats all citizens equally.
Elected representatives, while ultimately autonomous, act
in the people’s interest. Officials represent voters and,
while mindful of voters’ preferences, have the authority to
act as they see fit.
Social Applies democratic means to transition from capitalism to Denmark, Finland,
socialism. The government promotes egalitarianism while Norway, Sweden
also regulating capitalism’s tendency toward
opportunism.
Totalitarianism
Table 2 Prominent Types of Totalitarianism
Form Profile Examples
Authoritarian Tolerates no deviation from state ideology. Day-to-day life reflects Kazakhstan, North Korea, Chad,
submission to state authority; resistance incurs punishment. Officials and Turkmenistan
control politics, but pay less attention to the economic and social
structure of society.
Fascist Advocates a single-party state that controls, through force and Italy, Germany, Japan, circa
indoctrination, people’s minds, souls, and daily existence. Calls for the 1920s–1945
merger of state and corporate power to standardize values and
systems. There have been few fascist political systems; nearly all
prevailed during World War II.
Secular A single party controls elections, tolerates dissent if it does not China, Vietnam, Rwanda,
challenge the state, and suppresses other ideologies. The state does not Russia, and Venezuela
prescribe a grand, all-encompassing vision. It grants an individual
some economic and civil freedoms provided one does not contest state
authority or disrupt social harmony.
Theocratic Government is an expression of the favored deity. Leaders profess to Iran, Afghanistan, and Saudi
represent its interests on earth. The State applies ancient dogma in Arabia
place of modern principles. Strict social regulation and gender
regimentation typically prevails.
The State of Freedom (1 of 2)
Source: Freedom House, “Freedom in the World, 2019 Map.” Used by permission of
Freedom House.
A "free” country exhibits open political competition, respect for civil liberties, independent civic
life, and independent media. There are inalienable freedoms of expression, assembly, association,
education, and religion. Examples include Australia, Brazil, India, and the United States.
A “partly free” country exhibits limited political rights and civil liberties, corruption, weak rule
of law, ethnic and religious strife, unfair elections, and censorship. Often, democracy is a
convenient slogan for the single party that dominates within a façade of regulated pluralism.
Examples include Guatemala, Pakistan, and Tanzania.
A “not free” country has few to no political rights and civil liberties. The government allows
minimal to no exercise of personal choice, relies on the rule of man as the basis of law, constrains
religious and social freedoms, and controls a large share, if not all, of business activity. Examples
include China, Russia, Saudi Arabia, and Iran.
Most people in the world live in various forms of authoritarian political systems.
The State of Freedom (2 of 2)
• The prevalence of political freedom
• Third Wave of Democratization
• Freedom struggles
Freedom Struggles
Fig 4 Freedom in the World: Gains and Declines by Country
Full • Mature political culture promotes and protects political Australia, Austria, Costa
Democracy freedoms and civil liberties. Rica, Denmark, New
• Government discharges responsibilities transparently. Zealand, Norway,
• An effective system of checks and balances regulates Switzerland, Uruguay
politics.
• The judiciary is independent, its decisions are impartially
enforced, and the rule of law predominates.
• Media are independent, vigilant, and diverse.
Flawed • The State respects basic civil liberties. Brazil, Estonia, Hungary,
Democracy • Free and fair elections regularly occur but experience fraud India, Indonesia, Mexico,
or media restrictions. Senegal, Singapore,
• Governance problems and low political participation make South Africa, South
for a weak political culture. Korea, United States,
• Leadership and policy change occur frequently. Taiwan
The Distribution of Democracy (2 of 2)
Table 3 The Texture of Democracy: Types, Characteristics, and
Examples
Type Characteristics46 Examples
Hybrid • Electoral irregularities undermine freedom and justice. Bangladesh, Cambodia,
Regime • The state limits opposition parties and candidates. Honduras, Kyrgyzstan,
• Judicial bias favouring the “man” undermines the rule of law. Nigeria, Pakistan,
• Political culture, public administration, and political participation Tanzania, Thailand,
struggles. Ukraine
• Corruption is extensive, civil society fades, and media are regulated.
Political risk is the chance that political decisions, events, or conditions change a
country’s business environment in ways that force a company to accept lower rates of
return, cost it some or all its investment, or threaten the sustainability of their operation.
Various trends increase political risk. Declining political freedom
destabilizes the play of politics across markets. Many countries lack
the texture of democracy to sustain consistent governance.
Compounding problems is the fact that many emerging markets are
rife with flashpoints.
Operationally, foreign investors often compete with state-run rivals
whose political allegiance complicate economic situations;
government favoritism for homegrown champions makes for risky
situations. More fundamentally, arbitrary laws, fragile institutions,
volatile societies, and corrupt regimes fuel uncertainty.
Complicating matters is the fact that political risks triggers differ from
market to market. Consequently, political analytics that work in one
country often travel poorly to others.
Systematic
•
These are risks associated with the macro-economic policies of a country. Structural
and policy changes impact business, both positively and negatively. Typically, with the
change of governments, policies change based on their election manifesto. However,
there are specific commitments given to IMF & WTO. It is essential to study these
commitments as they are not amenable to change in most cases unless negotiated
through consensus.
Procedural
•
Trade is linked to local procedures in a supply chain. It is vital to study the parameters
of country-of-origin labels, standards, and customs rules. Non-tariff barriers and their
coding are tricky. Sourcing can also be restricted based on country of origin. Local
value adds and proportion may also be a matter of complications. Corrupt practices can
cause administrative delays. In some cases, administrative delays would be purposeful.
Distributive
•
Profit-sharing with local partners and repatriation of funds get restricted in this risk.
Governments use their power to dilute profits earned by an MNE. The aspect of
creeping expropriation in this risk involves a continual restriction of private property
rights gradually over time through regulation, legislation, and taxation, making it
difficult for businesses to own property.
Catastrophic
•
hese risks disrupt society through civil wars, ethnic discord, illegitimate regimes, an
act of war, and terrorism, to name a few.
Classifying Political Risk
Figure 5 Classes and Characteristics of Political Risk
The Legal Environment
The rule of law holds that no one, whether a public official or private citizen, is above
the law. Besides instituting a just political environment, the rule of law
guarantees the enforceability of commercial contracts, business transactions,
and the sanctity of property rights. Companies relay on its legitimacy to validate
the laws, codes, and statutes that regulate their activities.
The rule of man holds that ultimate authority resides in a person whose word and whim,
no matter how unfair or unjust, is law. Nations that set the basis of rule in terms of the
rule of man institute a legal system where the sovereign leader creates the law, officials
are obedient agents, and citizens are powerless subjects. The law is an apparatus of the
state, used to suppress threats to, and reward support for, its authority. In countries
where the rule of man is the basis of law, acceptable marketplace behavior is
unpredictable.
Operating in different markets with different conceptions of legality requires assessing the foundation of
legality to understand how local officials will regulate activities. Uncertainty about the basis of rule and
the goals of government throughout much of the world creates risky legal environments. As
authoritarianism surges and democracy retreats, the basis of rule moves from the law to the man.
Certainly, as had long been the case, Western companies could opt to bypass these sorts of legally risky
markets. Throughout the 20th century, this was a reasonable option. Western markets provided ample
opportunities for productive, profitable activity. Generally, markets that practiced the rule of man were on
the periphery of the global economy, typically providing raw materials or low-cost labor. For Western
MNEs, the basis of rule was important, but not decisive, and managers had various means to deflect the
arbitrariness of the “man.” Currently, as seen in fading freedom and democracy’s retreat,
authoritarianism and its instrumentality, the rule of man, influence IB.
Legal Issues Facing International
Companies