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Pet Food

Market
Overview
Robina AgriPartners Kabalikat
Innovation Day
October 20, 2023
Quezon City
Global Pet Food
Market Overview
A. Global Pet Food Market Overview

Current Market Size and


CAGR
Market Size (2023) USD 119.59 Billion

Market Size (2028) USD 153.36 Billion

CAGR (2023 - 2028) 5.10 %

Fastest Growing Market Asia-Pacific

Largest Market North America


Source: Mordor Intelligence
A. Global Pet Food Market Overview

Top 10 Dog and Pet Food Markets (2013-2022)


Market Total Value (USD)
Canada $1.12 Billion
China $264.2 Million
Mexico $177.93 Million
Japan $135.15 Million
Australia $127.72 Million
European Union $64.82 Million
South Korea $61.8 Million
Colombia $54.95 Million
Philippines $52.58 Million
Costa Rica $48.23 Million

Source: USDA (Dog & Cat Food)


A. Global Pet Food Market Overview

Key Global Trends

Increased Pet Adoption

Rising Pet Humanization

Personalized Pet Food

Rising Pet Ownership in Developing Economies

Source: Mordor Intelligence


A. Global Pet Food Market Overview

Key Global Trends

Innovation by Pet Food Manufacturers

Growing Online Sales Channels

Dominance of North America

High Demand for Dog Food

Source: Mordor Intelligence


US Pet Food Market
Overview
B. US Pet Food Market Overview

Trends
Pet Food Sales
Increased willingness to prioritize and pay premium
prices for pet care

New and Exotic Ingredients and Flavors


CBD Aroma found in
human food
Ingredients found
in human food Insects Plant-based
proteins
Cannabidiol from To improve the Common ingredients Influenced by veganism
hemp in the form of palatability of kibble Pet food now are mealworms, black in humans; Addresses
soft chews or oil for humanizing aromas such includes meat fruits, soldier fly larvae, and health concerns of meat
healthy joints and as BBQ, caramel, pizza, and vegetables crickets as alternative consumption among
better cardiovascular peanut butter, and roast instead of the usual protein sources. pets such as allergy
function beef are added grain and cereals
B. US Pet Food Market Overview

Trends
E-commerce store Market Share
PetSmart Petco
4% 3%
Walmart
9%
Chewy
Top E-commerce Stores
36% • Chewy
All Others
14% • Amazon
• Walmart
• PetSmart
• Petco
Amazon
34%

Source: Bloomberg Intelligence


B. US Pet Food Market Overview

Trends
Leading Brands Market Share
Others
25% Purina
29% Leading Brands
• Purina
• Mars
• J.M. Smucker
Private Labels
8% • Private Labels
Blue Buffalo • Hill's
Mars
6%
Hill's 17% • Blue Buffalo
7% J.M. Smucker
8%
Source: Bloomberg Intelligence
Philippine Pet Food
Market Overview
C. Philippine Pet Food Market Overview

Trends

Attachment to Pets
Higher adoption rates during the pandemic, increased pet
humanization, and higher expenditures for pet care
Highest Pet Food Sales

Pet Food Sales


Generic dry dog food
Mid-priced wet cat food
C. Philippine Pet Food Market Overview

Supplementary Products Vitamins and Minerals

Multivitamins Bones & Joint Supplements Skin & Coat Supplements

Performance & Appetite Enhancer Probiotics Ascorbic Acid


Source: Internal Store Check
C. Philippine Pet Food Market Overview

Supplementary Products Pet Treats

Meat Jerky Dog Treats Stix Dog Treats Freeze Dried Pet Treats

Freeze Dried Food Toppers Cat Treats Catnip


Source: Internal Store Check
C. Philippine Pet Food Market Overview

Import Data of Wet and Dry Pet Food


Amount in $ (CIF)

USD 62,569,719.00 USD 967,610.72


Dry Food Wet Food
98.5% 1.5%

Source: Bureau of Importation Services


C. Philippine Pet Food Market Overview

Import Data of Wet and Dry Pet Food


L. COST (PhP)

PhP 3,496,650,220.42 Php 54,130,031.28


Dry Food Wet Food
98.5% 1.5%

Source: Bureau of Importation Services

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