7 P’S OF

MARKETING MIX
FIND THE P’S
1. PRODUCT
- Any goods or services that are produced to meet
the customer’s needs, wants, tastes and preferences.

• GOODS- tangible products that consumers can actually

observe with their senses.
• Services- intangible offerings that are abstract in nature
and cannot be observed with our senses.
BRAND
- name, symbol or other features that
distinguishes a seller’s goods or services in
the market place.
- One of the greatest assets because it is your
customer’s over-all experience of your
business.
- It is not just a name but it has elements such
as the following:
BRAND
TRADE NAME: Trademark- name by which the
product is to be known
BRAND
LOGO: Visual symbol or image that will identify
the product
BRAND
Tagline/Slogan: an optional cataphrase
BRAND
Visual Cues: Distinctive visual identifiers
BRAND
Shapes: Actual shape or packaging of the product
BRAND
Colors:
BRAND
Sounds: Advertising jingle
Examples: Sound when starting a cellphone

Scents: Signature fragrances

Tastes: Special recipe secret

TIPS IN CREATING LOGO DESIGN

• Keep it simple.
• Should be easily stand out
• Relevant to the business
• Memorable even after just one quick glance.
2. PRICE
- Value of money in exchange for the
product/service.

- The amount or value that a customer gives up to

enjoy the benefits of having or using a product or
service.
TYPES OF PRICING STRATEGIES
1. ODD PRICING/PSYCHOLOGICAL PRICING
A pricing method premised to the theory that
consumers will perceive products with odd price
endings.
Examples:
P99.99
P79
TYPES OF PRICING STRATEGIES
2. PROMOTIONAL PRICING
A pricing strategy involving a temporary
reduction in the selling price of a product or
service in order to encourage repeat purchase.
Examples:
Shopee’s 9.9, 10.10, free shipping
TYPES OF PRICING STRATEGIES
3. MARK-UP PRICING
A pricing strategy that allows the seller a fixed
mark up every time the product is sold.
TYPES OF PRICING STRATEGIES
4. TARGET RETURN PRICING
A pricing strategy that allows a product
manufacturer to recover a certain portion of
his/her investment every year.
5. PENETRATION PRICING
Set prices lower than those of your competitors.
3. PLACE
Represents the location where the buyer and
seller exchange goods or services.
Also called as the distribution channel.
May include physical store as well as virtual store
or online shops.
STAGES OF DISTRIBUTION CHANNELS
TYPES OF DISTRIBUTORSHIP
1. WHOLESALING- sale of goods for resale
2. RETAILING- sale of goods or services to the final
customers.
3. ONLINE RESELLERS- internet-based distribution
points.
4. PROFESSIONAL SALES AGENCIES- selling of
products in exchange for commission scheme.
5. SPECIALTY DEALERS- they specialized in particular
product in the specialized needs of very distinct target
market.
TYPES OF RETAILERS
1. SPECIALTY STORE- a shop that specialize in a particular product
2. DEPARTMENT STORE- they offer a wide range of products such as
clothing, shoes, accessories, food etc.
3. SUPERMARKET- a store that is mostly consist of foods.
4. CONVENIENCE STORE- they offer a very shallow depth in their
product mix.
5. DISCOUNT STORES- shops that offer big discounts for everyday
items.
6. SUPERSTORES- characterized by gigantic selling spaces as well as
bulk-selling.
7. SHOW ROOMS- the products require highly controlled selling
environment in order to preserve their premium feel.
4. PROMOTIONS

Refers to the complete set of activities, which

communicates the product, brand or service to the
user.
The idea is to attract the people to buy your
product over others.
EXAMPLES OF PROMOTIONS

1. Advertising
2. Personal Selling
3. Sales Promotion
4. Direct Marketing
5. Social Media
5. PEOPLE

This consists of each person who is involved in the

product or service whether directly or indirectly.
These are your team, staffs and advertisers.
Are the ultimate marketing strategy.
6. PACKAGING

It is a silent hero in the marketing world.

Refers to the outside appearance of a product and how it
is presented to the customers.
The best packaging should be attractive enough and cost
efficient for the customers.
It is for protection, containment, information and utility
of use and promotion.
6. PACKAGING
6. PACKAGING
7. POSITIONING
• Refers to the process used by marketers to create
an image in the minds of a target market.
• Solid positioning will allow a single product to
attract different customers for not the same reason.
• Presenting a product or service in a way that is
different from the competitors.
EXAMPLES OF 7 P’S

In Summary…..