Pastel Cute Interface Marketing Plan Presentation

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Activity 1

Figure this Out!

Setting Goals

GNNINLAP PLANNING
Activity 1
Figure this Out!

Monitor Performance

NGLLICOTRON CONTROLLING
Activity 1
Figure this Out!

Assign and Coordinate

ZINGORNIAG ORGANIZING
Activity 1
Figure this Out!

Guide and Lead

NTEIIRDGC DIRECTING
Activity 1
Figure this Out!

Different Job Position

FIGNFATS STAFFING
Organization and Management
Management Theories
are implemented to help increase organizational
productivity and service quality;

a) Contingency Theory
b) Systems Theory
c) Chaos Theory
d) Theory X and Theory Y
01
Contingency Theory
 Asserts that managers make
decisions based on the situation at
hand rather than a “one size fits all”
method;
 A manager takes appropriate action
based on aspects most important to
the current situation
02
Systems Theory
 Managers recognize how different systems
affect a worker and how a worker affects the
systems around them;
 A system is made up of a variety of parts
that work together to achieve a goal;
 A broad perspective that allows managers to
examine patterns and events in the
workplace
03
Chaos Theory
 Recognizes that change is inevitable
and rarely controlled;
 While organizations grow, complexity
& the possibility for susceptible events
increase;
 Organizations increase energy to
maintain the new level of complexity,
& as organization spend more energy,
more structure is needed for stability
04
Theory X and Theory Y
 The management theory an individual
chooses to utilize is strongly influenced
by beliefs about worker attitudes
 Managers who believe workers naturally
lack ambition and need incentives to
increase productivity lean toward the
Theory X management style;
 Theory X managers often use an
authoritarian style of leadership
04
Theory X and Theory Y

 Theory Y believes that workers are


naturally driven and take responsibility;
 Theory Y leaders encourage
participation from workers
Theory X and Theory Y
EVOLUTION OF MANAGEMENT THEORIES

A. Scientific Management Theory


 makes use of the step by step, scientific methods for
finding the single best way for doing a job.
 proposed by Frederick W. Taylor who is known as
Father of Scientific Management
EVOLUTION OF MANAGEMENT THEORIES
Taylor’s Scientific Management Principles:
1. Develop a science for each element of an individual’s
work to replace the old rule of thumb method.
2. Scientifically select and then train, teach, and develop
the worker.
3. Heartily cooperate with the workers so as to ensure
that all work is done in accordance with the principles
of the science that has been developed.
4. Divide work and responsibility almost equally between
management and workers.
EVOLUTION OF MANAGEMENT THEORIES
B. General Administrative Theory

 concentrates on the manager’s functions and what


makes up good management practice or
implementation;
 commonly associated with Henri Fayol and Max Weber
Henry Fayol’s Management Principles Bureaucracy According to Max Weber
1. Work division or specialization
2. Authority
3. Discipline
4. Unity of Command
5. Unity of Direction According to Weber, bureaucracy is an
6. Subordination of individual interest to organizational form distinguished by the
general interest following components:
7. Remuneration/Pay  division of labor
 hierarchical identification of job positions
8. Centralization  detailed rules and regulations
9. Scalar chain of authority  impersonal connections with one another
10. Maintenance of order
11. Equity/Fairness
12. Stability/Security of Tenure
13. Employee initiative
14. Promotion of Team Spirit
EVOLUTION OF MANAGEMENT THEORIES
C. Total Quality Management (TQM)
 focuses on the satisfaction of customers, their needs,
and expectations;
 W. Edwards Deming and Joseph M. Juran introduced
this customer-oriented idea which was not immediately
adapted by the Americans;
 took noticed by the Japanese manufacturers and
enthusiastically experimented on its applications;
 became the foundation of today’s quality management
practices
EVOLUTION OF MANAGEMENT THEORIES
C. Organizational Behavior (OB) Approach
 involves the study of the conduct, demeanor, or action of
people at work;
 focused on improving the workplace conditions;
 introduced the idea that individual or group behavior must
be considered;
 proposed on administering of psychological tests for the
selection of would-be employees in companies;
 organization is a social system so cooperation is required
Management
is defined as handling of people tactfully and consolidating their efforts and
activity in the organization

1. as a noun, a discrete nature of grouping of managers or


people in charge of running a company or organization.
2. as a process, organizational process that includes strategic
planning, setting objectives, managing resources,
deploying labor force, financial assets and measuring
results.
3. Was a discipline, a branch of knowledge which is
connected to the study of principles & practices of basic
administration; specifies certain code of conduct to be
followed by the manager and indicates various methods of
managing enterprise
Managerial Functions:

 Planning
 Organizing
 Staffing
 Directing
 Controlling
01
includes defining goals, establishing
strategy, and developing plans to
coordinate activities; it involves mapping
out exactly how to realize a specific goal;
requires knowledge to create, develop and
analyze opportunities which is known as
strategic planning; has two types:
a) Long range planning
b) Short range planning
02
is also known as the backbone of
management; is the structure of the
organization which help determines what
task to be done, who needs to do the task
and how the task is to be performed and
for whom to report to after the task is
achieved.
03
involves manning in the organization;
requires recruitment, thorough selection of
applicants and hiring of potential
employees for the organization; is also
responsible for training and development
of the employees to be promoted,
transferred, demoted or even be fired from
the organization.
04
involves the supervision and motivation of
manager towards his/her employees to be
more productive and efficient; there should be
high morale in the organization; there is a
need for managers to motivate employees,
supervise, and direct them to be more
effective and efficient a work; communication
is essential
05
deals with monitoring the company’s progress
and ensuring that all other functions are
operating efficiently; uncertain situation
usually arises that might disrupt the operation
of the business/organization since this is the
last stage; management should exercise
corrective actions after thorough assessment
and evaluation
Write the company's
unique value
proposition.

Turn an unaware visitor into an interested customer


by expounding on your company’s compelling,
unique value proposition here.
STRENGTHS WEAKNESSES

What are you doing well? Where do you need to improve?

What sets you apart? Are resources adequate?

What are your good qualities? What do others do better than you?

OPPORTUNITIES THREATS

What are your goals?


What are the blockers you're facing?
Are demands shifting?
What are factors outside of your control?
How can it be improved?
UNFAIR ADVANTAGE

Competitive Edge 1 Competitive Edge 2 Competitive Edge 3

Explain what sets Explain what sets Explain what sets


you apart from you apart from you apart from
your competitors. your competitors. your competitors.
CHANNELS

Marketing Channel 2
How will you reach your
target consumers?

Marketing Channel 1 Marketing Channel 3


How will you reach your How will you reach your
target consumers? target consumers?
CONSUMER SEGMENTS

Persona 1 Persona 2 Persona 3

Visualize the ideal customer Visualize the ideal customer Visualize the ideal customer
for which your solutions are for which your solutions are for which your solutions are
intended. intended. intended.
COST STRUCTURE & REVENUE STREAM
1st 2nd 3rd 4th
Income Statement Quarter Quarter Quarter Quarter

Revenue
Add the product of your average sales price and the $ 000 $ 000 $ 000 $ 000
number of units sold with your other sources of revenue

Fixed Costs
$ 000 $ 000 $ 000 $ 000
Add your fixed costs, such as salaries, insurance, and rent, among others

Variable Costs
$ 000 $ 000 $ 000 $ 000
Add your variable costs, such as materials, labor, and insurance, among others

Total Costs
$ 000 $ 000 $ 000 $ 000
Add your fixed and variable costs

Profit
$ 000 $ 000 $ 000 $ 000
Deduct the total costs from your total revenue
COST STRUCTURE $12,500
Revenues Costs/Expenses

& REVENUE
STREAM $10,000

$7,500
Elaborate on what you want to discuss.

$5,000

$2,500

$0
Q Q2 Q3 Q4
1
75%
Elaborate on the
featured statistic.

12
million
2 out of 5
Elaborate on the featured statistic.
Elaborate on the
featured statistic.
Write a caption for the photos.

Write a caption for the photos.


THANK
YOU!

Write a closing statement


or call-to-action here.
GET IN TOUCH

Email
hello@reallygreatsite.com

Social Media
@reallygreatsite

Call us
123-456-7890

GET IN TOUCH
ADD A TEAM MEMBERS PAGE

Name
Title or Position

Name
Name Title or Position
Title or Position

Name
Elaborate on what you want to discuss. Title or Position
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2016 2018 2020 2022

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