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  • Product Life Cycle

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    nicolcc001
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    The document describes the Boston Consulting Group (BCG) Matrix, which is a chart used to analyze a company's product portfolio. It divides products into four categories based on their market share and market growth: stars have high share in a high growth market, cash cows have high share in a low growth market, question marks have low share in a high growth market, and dogs have low share in a low growth market. The matrix is used to determine which products companies should focus resources on investing in versus divesting from.

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    Product_Life_Cycle

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    The document describes the Boston Consulting Group (BCG) Matrix, which is a chart used to analyze a company's product portfolio. It divides products into four categories based on their market share and market growth: stars have high share in a high growth market, cash cows have high share in a low growth market, question marks have low share in a high growth market, and dogs have low share in a low growth market. The matrix is used to determine which products companies should focus resources on investing in versus divesting from.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    11 views3 pages

    Product Life Cycle

    Uploaded by

    nicolcc001
    The document describes the Boston Consulting Group (BCG) Matrix, which is a chart used to analyze a company's product portfolio. It divides products into four categories based on their market share and market growth: stars have high share in a high growth market, cash cows have high share in a low growth market, question marks have low share in a high growth market, and dogs have low share in a low growth market. The matrix is used to determine which products companies should focus resources on investing in versus divesting from.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    Boston Consulting Group (BCG) Matrix

    More Star Cash Cow


    Market demand

    New product/service Declining / Dying


    200
    180
    160
    140
    120
    100
    80
    60
    40
    20
    0

    Less
    Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

    More Resources invested Less


    Normal Product Life Cycle
    More Star Cash Cow
    Market demand

    200
    180
    160
    140
    120
    100
    80
    60
    40
    20
    0
    Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

    Less New product/service Declining / Dying

    More Resources invested Less


    Potential Product Life Cycle
    More Star Cash Cow
    Market demand

    200
    180
    160
    140
    120
    100
    80
    60
    40
    20
    0
    Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

    Less New product/service Declining / Dying

    More Resources invested Less

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