BROCHU R E F O R M AT

GRADE 8 WEEKS 1-2

 KEY FEATURES OF A BROCHURE
• FORMAT & LAYOUT CAN BE FOLDED INTO A PAMPHLET OR LEAFLET AND ONLY
INCLUDES SUMMARY INFORMATION WITH PICTURES/IMAGES.
• TARGET AUDIENCE THE PRODUCT, PLACE, OR COMPANY PROMOTED WILL DETERMINE WHO THE
INTENDED AUDIENCE IS.

• LANGUAGE USAGE PERSUASIVE, INFORMATIVE AND EMOTIVE.

• REGISTER MAY BE INFORMAL OR FORMAL.

• PURPOSE AN INFORMATIVE PAPER DOCUMENT THAT IS PROMOTIONAL IN NATURE.

EXAMPLES OF BROCHURE LAYOUTS
 TARGET AUDIENCE
WHAT IS THE PRODUCT? WHO IS IT AIMED AT?
 LANGUAGE USAGE & CONTENT
Pun – School = cool

• PRODUCT BEING SOLD /

INSTITUTION BEING PROMOTED

• SUMMARY INFORMATION ON
WHAT IS PROMOTED

• LANGUAGE USED: CATCH

PHRASES, PERSONAL PRONOUNS,
EMOTIVE WORDS & PHRASES
WHAT IS THE PURPOSE OF THIS BROCHURE?
• Promote Eduscool
• Education for children going
to Elementary School
• Aimed at Adults looking for
good schools that their
children would enjoy.
 EXERCISES FOR WEEK 2
1. READ THROUGH THE COMPREHENSION “HITTING THE AIRWAVES”
2. COMPREHENSION & LANGUAGE – ANSWER ALL THE QUESTIONS SET ON THE COMPREHENSION.
3. WRITING & PRESENTING – CREATE A BROCHURE THAT PROMOTES THE RED CROSS CHILDREN’S
HOSPITAL IN CAPE TOWN.
- USE RELEVANT INFORMATION FROM THE COMPREHENSION.
- ANY LAYOUT MAY BE USED WITH AS MANY PICTURES AS YOU WISH.
TARGET MARKET – ADULTS/PARENTS WHO ARE LOOKING FOR A GOOD AND SAFE HEALTHCARE FACILITY
FOR THEIR SICK CHILDREN.
YOUR BROCHURE AND COMPREHENSION ANSWERS MUST BE COMPLETED BY MONDAY 1 MARCH.