Understanding Real-

Life Situations and

Crafting Solutions
through Expert
Consultation

Organisational Behaviour
Appili Vamsi Krishna
DP/23/FE/01
Outline

• Question
• Srikanth Industries
• Problem – Solution ( Real Situation [ 1 , 2 , 3 ] )
• Ultimate Solution
Question

Analyze real- Consult Craft problem Seek expert Collaborate on Present for Refine
life situation stakeholders statement solutions solutions feedback

Make Report &

PPT
Srikanth Industries

• Born 1979, Vijayawada

• Family legacy: Small-scale business
• Passion for business, determination
• Limited resources, educational
opportunities
• Joined family business in 1999, BSc
degree
• Sold soap nuts, starch powder
• Ambitions beyond family trade
• Cultivated soap nuts from local farmers
• Challenges: Business management, language
barriers
• Pivotal moment: 2004, journey to Hyderabad
• Goal: Partnerships with supermarkets
• Perseverance through setbacks
• Secured funds with support of Woman
Entrepreneurship Association
• Invested in property for expansion
Srikanth Industries

• 2008: Monumental deal with Aditya Birla Group

• Third-party packing for diverse products
• Collaborations with Reliance Smart, Walmart
• 2013: Launch of own brand "AgriRich"
• Safeguarded against risks, tapped into
international market
• Exports to UK, Australia, Dubai
• Annual turnover: 48 crores
• Vision to reach 100 crores in 2 years
• Website: srikanthindustries.com
• Phone: +91 9177888338
Problem – 1 – Communication Breakdown

Organizational structure: Scenario: Order from

Communication breakdowns
Distinct teams oversee supermarket chain for 150-
noted occasionally
operations gram coriander seed packets

Internal communication
Need for robust
lapse leads to packaging
communication protocols
100-gram packets instead
 Develop SOPs for packaging
requirements
Company
Solution
Standard Specify packet sizes and
Operating packaging instructions

Procedures
Ensure team familiarity and
strict adherence
 Ensure clear communication
between teams

Possible
Solution 1 Utilize project management
Establish Clear software, messaging apps, or
meetings
Communication
Channels
Facilitate effective communication
 Implement robust quality control

Possible
Solution 2
Conduct random checks,
Quality inspections, and validations
Control
Measures
Detect and rectify errors before
dispatch
 Establish feedback mechanism

Possible
Solution 3 Report communication issues
Feedback and operational challenges

Mechanism
Continuous process
improvement
Problem – 2 – Employee Burnout

Organizational
Bulk order from
structure: Distinct Pandemic challenge:
government for
teams manage Employee burnout
packaging pulses
operations

Significant portion of Operating with Struggling to meet

workforce absent due reduced staff, strict government
to safety concerns increased workload order deadlines
Company Solution
Temporary Staffing

• Hire temporary staff or outsource tasks

• Supplement workforce during peak periods or staff
shortages
 Identify critical tasks

Possible
Solution 1 Prioritize essential operations
Prioritize
Tasks

Scale back non-urgent activities

 Provide counseling, mental
health resources

Possible
Solution 2 Offer additional time off
Offer Support

Encourage breaks and self-care

 Acknowledge employee efforts

Possible
Solution 3 Express gratitude for dedication
Recognition &
Appreciation

Boost morale and motivation

Problem – 3 – Workplace Conflict
Marketing
Conflict between Sales prioritizes
advocates for
Sales and high-margin
promoting entire
Marketing teams products
product range

Hampers
Tension in planning
collaboration and
meetings
efficiency
 Organize collaborative planning
sessions

Company
Solution: Include representatives from
Joint Planning Sales and Marketing

Sessions
Develop strategies aligning with
sales objectives and brand-
building efforts
 Base strategies on sales and
marketing data

Possible
Solution 1
Analyze market trends and
Data-Driven consumer behavior
Decision
Making
Identify effective promotion
opportunities
 Establish clear metrics and
accountability

Possible
Solution 2
Evaluate campaign and initiative
Performance effectiveness
Metrics and
Accountability
Track key performance
indicators for improvement
 Cross-train team members
across departments

Ultimate
Solution Enhance understanding of roles
Cross- and responsibilities

Training
Foster communication and
collaboration
Thank You