STUDY CASES

DESIGN OF GOODS AND

SERVICES

BY GROUP 1
 OUR TEAM

DINDA AYU P NABHILLA COULAVA RATU RUTH H

2307020136 2307030303 2307030308
WHAT’S REGAL MARINE? COMPANY OVERVIEW
 THE DESIGN OF REGAL MARINE?
PRODUCT DESIGN

Regal Marine utilizing Computer-Aided Design(CAD) software. With the

help of CAD, design function of Regal Marine can make veryrealistic 3D
models. By utilizing CAD, manufacturing process design, prototyping, and
production could be accelerated because of the ease of CAD. The architects
from Regal Marine no longer has to be hard to design the ships boat
manually and avoid problems with the tooling and production, so that it could
better focus on product design
 WHY THEY USE CAD-TECHNOLOGY FOR THEIR DESIGN?

PRODUCT DESIGN

From the advantages of CAD-Technology, Regal Marine can make the

process of product design to be more effective in terms of cost and time.
Expected by using CAD, Regal Marine could put out products faster and
cheaper costs so it can give more satisfaction to the customer.
 HOW ABOUT THE LIFE CYCLE
OF REGAL MARINE?
LIFE CYCLE

The average life cycle of Regal Marine product is three to five years

• Introduction = Regal Marine perform researches, product development,

process development, and supplier development
• Growth = Regal Marine starts to stabilize product designing,
forecasting the capacity for increasing growth (for example Roller
Blades)
 HOW ABOUT THE LIFE CYCLE
OF REGAL MARINE?
LIFE CYCLE

3. Maturity = Regal Marine implement innovative products with high volume

and effective measures (for example Jet Ski)
4. Decline = Regal Marine adds new products in the existing product line and
terminate the unprofitable products (for example Boeing 727)
 LETS
REVIEW
their product
50 SAV
 LETS
REVIEW
their product
50 SAV

The Regal 50 SAV, also known as

the Sports Activity Vessel, is their
flagship model known for its
versatility and luxurious design. It
boasts a length of 50 feet and a
beam of 14 feet 7 inches, offering
ample space for a variety of
activities.
 LETS
REVIEW
their product
50 SAV

Amenities:
• Luxury and comfort-focused features.
• Includes live wells and rod holders for practical use.
• Summer kitchen with double Kenyon grills.
• Two rows of helm seating, second row with reclining bench seats.
• Helm equipped with triple Garmin multi-function displays.
Unique Feature:
• Uncommon for center consoles, it includes a spacious cabin.
• Forward seating area converts into a full-size berth.
• Full-beam master, a remarkable feature for a 50 ft center console.
 LETS
REVIEW
their product
50 SAV

We can also customize to our prefrerence:

• Interior: Choose upholstery colors, materials, and layouts for seating, flooring,
and cabinetry.
• Exterior: Select gelcoat colors, add graphics or decals, and choose from various
options for railings, ladders, and lighting.
• Electronics and accessories: Upgrade the sound system, navigation equipment,
fishing gear, or add other accessories like bimini tops, covers, and coolers.
• Engine and propulsion: In some cases, you might be able to choose between
different engine options or upgrade the powertrain.
 CONCLUSION

Become an innovative company and apply new technology in

the manufacture of its products, making the company's
performance more effective and efficient and later the company
will more easily meet the increasing needs of customers
Garuda Indonesia
 Garuda Indonesia COMPANY OVERVIEW

Garuda Indonesia is the national airline of Indonesia

headquartered at Soekarno-Hatta International Airport. It is a
member of SkyTeam, the only one in Indonesia, and the second-
largest airline in Indonesia after Lion Air.

Garuda Indonesia operates scheduled flights to various destinations across

Asia, Europe, and Australia from Jakarta, as well as from other focus cities
and additional cities for Hajj flights. The airline is the only Indonesian carrier
that flies to European and Oceanian regions.
 Process Chain Network- Garuda Indonesia

1. Fuel Procurement: PCN can be used to optimize the fuel procurement process from main suppliers
to aircraft refueling at airports.

2. Inventory Management: PCN can assist in monitoring inventory, forecasting demand, and
coordinating deliveries to ensure the right availability at the right time.

3. Operational Processes: Operational processes such as check-in, boarding, and baggage handling
can also be optimized through PCN. This involves coordination between various departments and
stakeholders to ensure smooth and efficient processes.

4. Customer Service Management: PCN can be used to improve customer response and service, from
ticket reservations to handling complaints.
 GARUDA INDONESIA’S LIFE
CYCLE

1. Introductory phase
3. Maturity
launching new services or introducing
focuses on service differentiation, operational
new routes and technology
efficiency and marketing strategies due to
increasingly fierce competition.
2. Growth phase
Increase in passenger numbers, route
4. Decline phase
expansion and fleet capacity.
There may be a decline in demand so Garuda
Indonesia is identifying the causes and
planning a recovery strategy.
Services Concept - Garuda Indonesia

Garuda Indonesia Experience is a Garuda ndonesia’s service concept that presents

the best aspects of indonesia to passengers. The concept is based on the "5 senses"
(sight, sound, scent, taste, and touch) and includes 24 “customer touch points”;
starting from pre-journey, pre-flight, in-flight, post-flight and post-journey services.
Garuda Indonesia's service

Reservation In-flight Services

Process
user-friendly, offering online Garuda Indonesia places
and offline options. emphasis on in-flight comfort
Pre-flight Services and entertainment.

providing clear and accessible

Meals and
information about flights, Beverages
baggage policies, and travel meals and beverages are
requirements. include in-flight service
Garuda Indonesia's service

Celebration Cake On
GarudaShop
started with sales with duty-free product Broad
onboard but along with transformation ,
GarudaShop is now avaiable online. Garuda Indonesia also provides
services for giving surprise cakes to
loved ones, with terms and conditions
Unaccompained Children
Service
Garuda Indonesia provides a safe and
comfortable flight experience for
underage passengers
Services Design - Garuda Indonesia
PROCESS - CHAIN -
NETWORK (PCN) ANALYZE

ADDING SERVICE
EFFICIENCY

DOCUMENTS FOR SERVICE

 SERVICE DESIGN

Adding service efficiency

Several ways that Garuda Indonesia airlines use to add efficiency to their
services are by continuing to improve the quality of services provided,
trying to make various services more integrated,reorganizing aircraft and
also adding international routes.
 SERVICE DESIGN

Documents for services

Garuda Indonesia itself has several SOPs (Standard Operating Procedures) that
must be followed by all of its employees. This includes how to handle its
customers. Garuda Indonesia ensures it has clear documents of services,
maintaining consistent service standards across all aircraft.
 conclusion
In conclusion, Garuda Indonesia's success lies in its ability to provide a
seamless, customer-focused flying experience while leveraging technology and
strategic planning to stay competitive in the dynamic aviation industry. The
airline's commitment to efficiency, innovation, and customer satisfaction
positions it as a prominent player in the global airline market.
THANK YOU FOR
YOUR ATTENTION
ANY QUESTION?