L.S.

Raheja College Of Commerce and

Arts
Brand name –
Nike
Overview Of The
Brand
Bill Bowerman and Phil Knight’s

Even through the years with several competitions in the market entering constantly, NIKE remained to be a
fan favourite among the sports community as well as recently amongst fashion.
 Positioning Of The Brand In The
Market

Nike is For serious athletes, Nike gives confidence that provides the perfect shoe for every
sport

Fitness and sports is something which all age groups engage in, NIKE looks forward to promoting
and targeting the young generation around the world.

The Brand essence of Nike means a unique way of expressing sport in forms of performance, whereas its
Brand personality is seriousness of athletes and global representations.
 Objectiv
e

The objective of the brand is to create and maintain Strong image in the sports
community.

As India being a country where “value for money is highly” is a very important
factor

We thrive to deliver quality product.

We give our customers product which not only provides comfort but also becomes a style
statement.
 Messag
e

NIKE’s message is that it gives the push you need to complete your dreams and will stay with you through
your toughest times.

The life span of the shoes will last longer than expected and also survive through the rough
use.

We are not using Celebrity status to lure our audience instead we intend in showing

Authenticity, who better to promote our products than our very own Indian
Sportsmen/women.
 Media
Plan
Print
Media:

● these are few of the leading and oldest print media available in the country.
● They are read and followed by most of the people in India.
● This will allow us to reach our prospect customers as well as already regular
ones.
●
 Media
Plan
Outdoor
Media:

● Nike has one of the most iconic logos , So regardless wherever we use we are
definitely
catching
 Media
Plan

Broadcasting
Media:

1.Sports Channels

2. Music Channels

3.Entertainment Channels

● The sports channels will bring us the sportsmen and women prospects we are looking for and the music
and entertainment will attract the youth since they these channels are mostly viewed by them.
●
 Media
Plan
Digital
Media:

1.Music Applications

2. Youtube/ Facebook/ Instagram/ Twitter

3.OTT Platforms (Disney + Hotstar)

The reason for choosing the options is because these are the media’s of the new age. The wave of digital media
has spread all over the world and more and more people are becoming aware of this source and accepting
it.
Thank
you

We did
it.