Qualitative and Quantitative Data

Qualitative and Quantitative Data

Quantitative data is anything that can be

counted or measured; it refers to numerical
data.

Qualitative data is descriptive, referring to

things that can be observed but not measured
—such as colors or emotions.
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamoc and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by countong and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamoc and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by countong and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamoc and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by countong and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamic and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by countong and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamoc and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by counting and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words and
language
• describe certain attributes, and help us
to understand the “why” and “how”
behind certain behaviors
• dynamoc and subjective, open to
interpretation
• gathered through observation and
interviews
• analyzed by grouping the data into
meaningful themes and catergories
Quantitative data
• countable or measurable, relating to
numbers
• tell us how many, how much and how
often
• fixed and universal, “factual”
• gathered by countong and measuring
things
• analyzed using statistical analysis
Qualitative and Quantitative Data
Qualitative data
• descriptive, relating to words
and language
• describe certain attributes, and
help us to understand the “why”
and “how” behind certain
behaviors
• dynamic and subjective, open to
interpretation
• gathered through observation
and interviews
• analyzed by grouping the data
into meaningful themes and
catergories
Quantitative data
• countable or measurable,
relating to numbers
• tell us how many, how
much and how often
• fixed and universal,
“factual”
• gathered by counting and
measuring things
• analyzed using statistical
analysis
Words Numbers
Activity #1: Describe your bestfriend!

1/2 crosswise
name:
name of your best friend: (optional)

qualitative data quantitative data

nominal ordinal discrete continuous

Activity #1: Describe your bestfriend!

1/2 crosswise
name:
name of your best friend: (optional)

qualitative data quantitative data

Qualitative

Words
• Descriptive data
based on
observation

• It involves our 5
senses
Qualitative

Qualitative data can

be classified as:

• nominal • ordinal
 Qualitative

• nominal • ordinal

• used to label or • used to classify your

categorize certain qualitative data fall into a
variables natural order or hierarchy.

• For example, if you wanted to explore

• simple example could be the
customer satisfaction, you might ask
use of labels like “blue,”
each customer to select whether their
“brown,” and “green” to
experience with your product was
describe eye color
“poor,” “satisfactory,” “good,” or
“outstanding.”
Quantitative

Numbers
• Numerical data -
two types

• Discrete
• Continuous
Quantitative

• Discrete

• Data that only takes certain values.

• this is data that can be counted and

has a finite number of values.
Quantitative

• Discrete
examples:

• The number of employees in CST-R

• The number of students in your section

• The number of products currently held in

inventory
Quantitative

• continuous

• Refers to data that can be measured.

• This data has values that are not fixed
and have an infinite number of possible
values.
Quantitative

• continuous
examples:

• The height or weight of a person

• The daily temperature in your city

• The amount of time needed to complete

a task or project
 Data

Qualitative Quantitative

Nominal Ordinal Discrete Continuous

 Data

Qualitative Quantitative

Nominal Ordinal Discrete Continuous

super cute ko
How to collect
Quantitative
and

Qualitative
Data ?

super cute ko
Qualitative Data

Interviews: (open ended

questions)
Surveys and questionnaires:
(open ended questions)
Observations: (experience
and experimentation)

te ko
u
er c
sup
Quantitative Data

Interviews: (closed ended

questions)
Surveys and questionnaires:
(closed ended questions)
Observations: (experience
and experimentation)

te ko
u
er c
sup
Open-ended questions are free-form
survey questions that allow respondents
to answer in open-text format to answer
based on their complete knowledge,
feeling, and understanding. The response
to this question is not limited to a set of
options.

te ko
u
er c
sup
Close-ended questions are questions that
have predetermined answers for
respondents to choose from. In some cases,
close-ended questions can be answered by
a simple one-word answer – e.g., yes/no, or
true/false. Other types offer a set of
multiple-choice answers.

te ko
u
er c
sup
What is the difference between qualitative
and quantitavie data?