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    P&G is a global consumer goods company founded in 1837 headquartered in Cincinnati, Ohio. In 2023, P&G reported $83.26 billion in revenue and employs over 107,000 people worldwide serving consumers except in Cuba and North Korea. P&G's mission is to provide superior quality products and services that improve lives now and for future generations. The company focuses on purpose, integrity, leadership, ownership, passion for winning, and trust. P&G uses different strategies like line extensions, new products, and the BCG matrix to grow existing brands and enter new categories.

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    P&G is a global consumer goods company founded in 1837 headquartered in Cincinnati, Ohio. In 2023, P&G reported $83.26 billion in revenue and employs over 107,000 people worldwide serving consumers except in Cuba and North Korea. P&G's mission is to provide superior quality products and services that improve lives now and for future generations. The company focuses on purpose, integrity, leadership, ownership, passion for winning, and trust. P&G uses different strategies like line extensions, new products, and the BCG matrix to grow existing brands and enter new categories.

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    3 views11 pages

    Presentation Product

    Uploaded by

    shadmanansari83900
    P&G is a global consumer goods company founded in 1837 headquartered in Cincinnati, Ohio. In 2023, P&G reported $83.26 billion in revenue and employs over 107,000 people worldwide serving consumers except in Cuba and North Korea. P&G's mission is to provide superior quality products and services that improve lives now and for future generations. The company focuses on purpose, integrity, leadership, ownership, passion for winning, and trust. P&G uses different strategies like line extensions, new products, and the BCG matrix to grow existing brands and enter new categories.

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    of 11

    INTRODUCTION TO P&G

    • FOUNDED:- 31st OCT 1837.

    • Headquartered:- Cincinnati, Ohio USA.

    • Serve:- Worldwide except Cuba & North Korea.

    • President & CEO:- Joe Moeller.

    • No of employee:- 107 Thousands.

    • Turn Over:- $21,871 Billion (2010-2023).

    • Revenue of 2023 was $83.26 Billion.


    MISSION & VISION OF P&G
    Provide branded products & services
    of superior quality & value that
    improve the lives of the world’s
    consumers, now and for generations to
    come.
    COMPANY FEATURES
    • PURPOSE.

    • INTEGRITY.

    • LEADERSHIP.

    • OWNERSHIP.

    • PASSION FOR WINNING.

    • TRUST.
    PRODUCT LINE STRECH
    • UPWARD STRECH:-
    Present & New product :- Gillette.

    • DOWNWARD STRECH:-
    Present & New product :- Head & Shoulders.

    • TWO WAY STRECH:-


    Present product:- Pampers.

    New Product/Service:- Pampers Parental class.


    PRODUCT MIX
    PRODUCT LENGTH:- 11.

    PRODUCT WIDTH :- 44.

    PRODUCT DEPTH:- For Vicks 9x2= 18.

    PRODUCT CONSISTENCY.
    BCG MATRIX
    HIGH LOW

    • STAR:- • QUESTION
    MARK:-
    Beauty.
    Olay.
    MARKET GROWTH RATE

    Fabric care/Home care.


    Baby care.

    • CASH COW • DOG:-

    Snacks & Grooming. Crest Toothpaste.

    HIGH LOW
    MARKET SHARE
    PRICING STRATEGY
    • Optional-Feature Pricing.

    • Product-Line Pricing.

    • Cost-Plus Pricing.

    • Competitive Pricing.

    • Distribution Pricing.
    DISTRIBUTION CHANNEL
    MANUACTURER PLANT

    C/F AGENT

    DISTRIBUTOR

    OUTLETS/RETAILER

    END CONSUMER
    CASE STUDY

    • P&G Treats Business Consumers


    as Strategic Partners.
    CONCLUSION
    THANK
    YOU.

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