MEDIA

•A PLATFORM IN WHICH AN INFORMATION CAN BE PUBLICIZED THROUGH

DIFFERENT FORMS. IT IS WHERE DATA OR INFORMATION ARE RECORDED
FOR FUTURE REFERENCE.
•MEDIA IS DEFINED AS COMMUNICATION CHANNELS THROUGH WHICH
NEWS, ENTERTAINMENT, EDUCATION, DATA, OR PROMOTIONAL MESSAGES
ARE DISSEMINATED. MEDIA AS EXPRESSION, CONVEYANCE OR
CULTIVATION OF INFORMATION AND IS AN AGENCY FOR MASS
COMMUNICATION.
TYPES OF MEDIA
PRINT MEDIA
•TRADITIONAL FORM OF MEDIA.
•A PAPER BASED MATERIAL PUBLISHED IN THE OLD FASHIONED WAY OF
PAPER PRINTING.
•TEXTS AND PICTURES OR DIAGRAMS ARE MECHANICALLY OR
DIGITALLY IMPRESSED ON A SHEET OF PAPER BOUND
CHRONOLOGICALLY BY USING PAGE NUMBERS.
1. BOOKS
• THE MOST TRADITIONAL TYPE OF MEDIA WHICH CONTAIN INFORMATION THAT ARE
ARRANGED TOPICALLY OR BY VOLUME.
• THESE SOURCE OF INFORMATION ARE FOUND INSIDE LIBRARIES AND PRIVATE
COLLECTIONS.
• THE SITE WWW.COLLINSDICTIONARY.COM DEFINES BOOK AS A NUMBER OF PIECES
OF PAPER, USUALLY WITH WORDS PRINTED ON THEM, WHICH ARE FASTENED
TOGETHER AND FIXED INSIDE A COVER OF STRONGER PAPER OR CARDBOARD.
BOOKS CONTAIN INFORMATION, STORIES OR POETRY.
2. NEWSLETTER

•A TYPE OF BULLETIN THAT IS PERIODICALLY ISSUED TO MEMBERS OF A

COMMUNITY, GROUP OR ACADEMIC AND SCHOLASTIC ORGANIZATION.
•IT CAN BE A FORM OF PRINT OR ELECTRONIC DOCUMENT WHICH CONTAINS
THE INFORMATION REGARDING THE ACTIVITIES AND RECENT INFORMATION
CONCERNING THE GROUP.
•IT MAY ALSO BE AN ELECTRONIC NEWSLETTER SENT THROUGH E-MAIL.
3. NEWSPAPER

• A PUBLICATION WHICH CONTAINS CURRENT EVENTS.

• NEWSPAPERS SERVE THE PURPOSES OF INFORMING , ADVERTISING, PERSUADING,
AND ENTERTAINING A WIDE VARIETY OF AUDIENCES FOR A PRICE. MOST NEWSPAPERS
ARE PUBLISHED EVERY DAY.
• NEWSPAPER HAS A LONG HISTORY HAVING STARTED SINCE THE TIME OF JULIUS
CAESAR. IT WAS IN 1814 THAT WAS MADE POSSIBLE TO PRINT A NEWSPAPER, THUS
GIVING BIRTH TO JOURNALISM.
4. MAGAZINE
•PRINTED PERIODICAL PUBLICATION FOLLOWING A CERTAIN THEME AND
CATERS A SPECIFIC AUDIENCE.
•THERE IS A VARIETY OF CONTENT IN A MAGAZINE BASES ON THE
THEMATIC INFORMATION INCLUDED IN IT.
•THEY ARE ELECTRONICALLY PUBLISHED, THUS PAVING THE WAY TO
ONLINE OR ELECTRONIC MAGAZINES.
5. JOURNAL
•AN ACADEMIC AND SCHOLARLY PUBLICATION WRITTEN BY EXPERTS OF A
FIELD.
•FROM ITS ETYMOLOGICAL DEFINITION, JOURNAL MEANS DAILY WHICH
REFERS TO DAILY RECORD OF ACTIVITIES.
•AN ACADEMIC JOURNAL IS A PERMANENT AND TRANSPARENT FORUM
FOR PRESENTATION OF IDEAS AND INFORMATION, SCRUTINY OF A TEXT
AND DISCUSSION OF RESEARCH.
6. BROCHURE
•IT IS AN INFORMATIVE PAPER DOCUMENT THAT IS OFTEN USED FR
PROMOTION AND ADVERTISEMENT THAT CAN FASHIONED TO DIFFERENT
TEMPLATES, PAMPHLETS, QND AND LEAFLETS.
•A BROCHURE IS ALSO A DOCUMENT THAT GIVES A GLIMPSE OF A SHORT
INTRODUCTION FOR A COMPANY, PRODUCT, SERVICE, ORGANIZATION, OR
AN IDEA FOR A WIDE VARIETY OF AUDIENCES.
BROADCAST MEDIA

•IN OUR MODERN WORLD, BROADCAST MEDIA IS THE MOST USED

MEDIUM FOR INFORMATION, ENTERTAINMENT, AND LEISURE.
•IT IS ALSO THE MOST EXPEDIENT MEDIUM TO TRANSFER AND TRANSMIT
INFORMATION TO A WIDE VARIETY OF AUDIENCES.
1. RADIO

•AS THE USE OF RADIO WAVES TO CARRY INFORMATION AND

SYSTEMATICALLY MODULATING OR TRANSLATING THESE WAVES INTO
AUDIBLE SOUNDS IN THE ORIGINAL FORM OF INFORMATION.
•RADIO BROADCASTING WAS LATER ON DEVELOPED TO ALSO PROVIDE
NEWS, MUSIC, AND ENTERTAINMENT PROGRAMS.
2. TELEVISION
•IT IS A MEDIUM OR COMMUNICATION THAT TRANSMITS MOVING
IMAGES TO A SCREEN RECEIVER IN TWO OR THREE DIMENSION SETTING
WIT SOUNDS.
•LIKE RADIO , IT USES UNSEEN WAVES IN THE ATMOSPHERE TO TRANSMIT
THE MOVING IMAGES AND SOUNDS.
•TELEVISION IS THE MOST USED MEDIUM OF ENTERTAINMENT, NEWS AND
ADVERTISEMENT IN THE MODERN PERIOD.
3. FILM
• CONSIDERED THE YOUNGEST PHILIPPINE ART AND HAS BEEN THE MOST WIDELY
ACCEPTED AND POPULAR FORM OF ART AND BROADCAST MEDIUM.
• THE FIRST LOCALLY PRODUCED MOVIE WAS CREATED AND DIRECTED BY JOSE
NEPOMUCENO ENTITLED DALAGANG BUKID IN 1919.
• NOWADAYS, MOVIES HAVE EVOLVED FROM IN THE PHILIPPINES TO A MORE MODERN
DIGITAL PRODUCTION AND FILM- MAKING TECHNIQUES TACKLING CONTEMPORARY
THEMES THAT ARE UNIQUELY FILIPINO.
NEW MEDIA : THE INTERNET

• ACCORDING TO WWW.GOOGLE.COM, NEW MEDIA IS A MEANS OF COMMUNICATION

USING DIGITAL TECHNOLOGIES SUCH AS THE INTERNET.
• NEW MEDIA IS A FORM OF MEDIA THAT USE COMPUTER AS THE PLATFORM. IT S
DIGITALLY DISTRIBUTED FROM ONE SOURCE TO MULTIPLE RECEIVERS. THIS
ENCOMPASSES ALL FORMS OF ELECTRONIC AND DIGITAL COMMUNICATIONS THAT
ARE CREATED THROUGH THE USE OF COMPUTER TECHNOLOGY.
•SOCIAL MEDIA IS ANOTHER CATEGORY OF NEW MEDIA. THIS
CATEGORY GIVES MEMBERS AND USERS AN AVENUE TO STAY
CONNECTED ONLINE.