MEDIA

AND
INFORMATION
LITERACY
WHAT IS ALL ABOUT MIL ?
● A course that introduces the learners to basic
understanding of media and information as channels
of communication and tools for the development of
individuals and societies.
● It aims to develop students to be creative and critical
thinkers as well as responsible users and competent
producers of media and information.
 LESSON 1
INTRODUCTION TO
MEDIA
AND
INFORMATION LITERACY
MEDIA LITERACY
● Aufderheide defines media literacy as a movement, which is
designed to help to understand, to produce and negotiate
meanings in a culture of images, words, and sounds. This
definition acknowledges both reception and production of media.
● It may also be defined as the ability to access the media, to
understand and to critically evaluate the different aspects of the
media and media contents and to create communications in a
variety of contexts
● UNESCO identified key elements of media literacy .
These elements are the following:
● Understanding the role and functions of media in democratic
societies;
● Understanding the conditions where media can fulfill their
functions;
● Critically evaluating media content in the light of media functions;
● Engaging with media for self-expression and democratic
participation; and
● Reviewing skills (including Information Communication
Technologies or ICTs) needed to produce user-generated content.
In sum, media literacy has the following for its
prerequisites:

● Understanding how media functions;

● Understanding how media constructs reality and
creates meaning; and
● Understanding how media is organized, as well
as knowing how to use media in sensible way.
INFORMATION LITERACY
● Information literacy emphasizes the need for careful retrieval and
selection of information available in the workplace, at school,
and in all aspects of personal decision-making, especially in the
areas of citizenship and health.
● Information literacy means the use of critical thinking, meta-
cognitive and procedural knowledge in locating information on
specific domains, fields, and contexts. This literacy places prime
emphasis on recognizing message quality, authenticity, and
credibility.
The key outcomes/elements of information literacy as stated in the
UNESCO MIL Curriculum and Competency Framework are being able
to do the following:

● Define and articulate information needs;

● Locate and access information;
● Assess information;
● Organize the information;
● Make ethical use of the information;
● Communicate information; and
● Use ICT skills for processing information.
Technology Literacy
● Technology literacy is defined by the Colorado Department of
Education as the ability to responsibly use appropriate technology
to communicate; solve problems; access, manage, integrate,
evaluate, design, and create information to improve learning in all
subject area; and acquire lifelong knowledge and skills in the 21st
century
● Today, the definition of technology literacy is much richer and
more complex because there is more information are rapidly
becoming more diverse and sophisticated.
A technologically literate person exhibits the
following standards:
● Creativity and innovation – these refer to demonstrating creative
thinking, constructing knowledge, and developing innovative
products and processes using technology.
● Communication and collaboration- refers to the use of digital
media and environments to communicate and work collaboratively,
including at a distance, to support individual learning and
contribute to the learning of others;
● Research and information fluency- this refers to applying digital
tools to gather, evaluate, and use information;
● Critical thinking, problem solving, and decision-making – refers
to the use of critical thinking skills to plan and conduct research,
manage projects, solve problems, and make informed decisions
using appropriate digital tools and resources;
● Digital citizenship- this means understanding human, cultural, and
societal issues related to technology, and practicing legal and
ethical behavior; and
● Technology operations and concepts- refers to demonstrating a
sound understanding of technology concepts, systems, and
operations.
From Traditional
to New Media:
The Evolution
Prehistoric to
Pre-Industrial
Age
● This period, from 200,000 BC until before the year 1700,
was when people discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze,
copper, and iron. In other sources, this period is simply
called the pre-industrial age.
● As for media, this period typifies the more permanent
forms. During these times, only those at the top had
practical access to a number of powerful forms of media.
Caved Painting traced to the 35,000 BC
Clay Tablets in Mesopotamia in 2400 BC
Papyrus in Egypt 2500 BC
ACTA DIURNA of Rome during the 130 BC
The Codex of the Mayan
Region in the 5th Century
The printing press that used wood blocks in
220 AD
INDUSTRIAL
AGE
● This period , beginning from the 1700s to the 1930’s
encompasses the changes in economic and social
organizations that began around 1760 in Great Britain and
later in other countries.
● This age is defined by mass production, broadcasting, the
rise of the nation-state, power, medicine and running water.
● During this age, people used the power of steam, developed
machine tools, established iron production, and
manufactured various products including books.
TELEPHONE, 1915
FIRST TYPEWRITER
IN 1800
A MORSE KEY/
TELEGRAPH
1900
 THE FIRST
NEWSPAPER PRINTED
IN 1740
ELECTRONIC
AGE
● The period from the 1930s to the 1980s is termed
as the electronic age. The invention of the
transistor ushered in the electronic age. People
harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early
computers.
● In this age, long distance communication became
more efficient than the past.
TELEVISION 1941
TRANSISTOR
RADIO
36 YEAR OLD
APPLE
COMPUTER
OVERHEAD MAINFRAME
PROJECTOR COMPUTER
INFORMATION
AGE
● From 1900s to the present, this is the era of instant
communication, the Internet having paved the way
for faster communication and the creation of social
network.
● Microelectronics became more advanced with the
invention of personal computers, mobile devices,
and wearable technologies.
● Voice, image, sound, and data have also been
digitized.
● This age saw the emergence of global village
which is the term used to describe the
interconnectivity of humans made possible by new
media technologies.
● In this day and age, it is said that humans can no
longer live in isolation.
Armada Laptop Lifebook Tablet
1990s 2003
FRIENDSTER MULTIPLY
EVOLUTION OF
MOBILE PHONES
REFERENCES
● https:/.en.Wikipedia.org
● S3-eu-west-1.amazonaws.com
THANK YOU 