Coca cola

a carbonated soft drink manufactured by the Coca-Cola Company.

Directed by Nihad Mammadov , Amin Garazade , Nijat Zeynalli , Tariyel Aliyev.

Introduction Fans distribution over the countries

The Coca-Cola Company, headquartered in Atlanta Georgia, is an More than 200 countries. It's actually quite difficult to think of a country
American multinational beverage manufacturer and retailer. The where it's not available. Even in countries where The Coca‑Cola Company
iconic American brand is recognized instantly in the world with its doesn’t manufacture Coca‑Cola, many entrepreneurs will import it from
flagship product Coca-Cola, which is sold in more than 200 neighbouring countries. There are now just two countries in the world
countries. where Coca-Cola cannot be bought or sold - at least, not officially. They
As Coca-Cola doesn’t have its own store, its marketing strategy isn’t are Cuba and North Korea, which are both under long-term US trade
focusing on driving people to its shops or to an ecommerce platform. embargoes (Cuba since 1962 and North Korea since 1950).
Instead, it’s all about maintaining the brand image. Coca-Cola has Cuba was actually one of the first three countries outside the US to bottle
long made happiness part of its brand DNA. It is extended in every Coke, in 1906.
corner of its marketing strategies, including digital marketing.
But the company moved out as Fidel Castro's government began seizing
According to Direct Marketing News1, Coca-Cola Company currently
private assets in the 1960s, and has never returned.
devotes as much as 40% of their budgets to digital—way more than
the average 25% around the globe. In North Korea - the other Coca-Cola-free zone -
recent media reports suggested it was being sold in a restaurant in
Coca-Cola is one of those instantly recognizable brands that would
Pyongyang. But Coca-Cola says if any drinks are being sold in either North
rake in fans without even trying. In addition to this credit, Coca cola
Korea or Cuba, they are being smuggled in on the black market, not via
has been executing different marketing strategies based on different
official channels.
social platforms and regions, which makes it an active brand across
the social web.
The Coca-Cola Company, incorporated on September 5, 1919, is a
beverage company.

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