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Survey Questionnaires Students
Survey Questionnaires Students
Survey Questionnaires Students
SURVEY
&
QUESTIONNAIRE
Research
Questionnaire
List of questions or items used to
gather data from respondents about
their attitudes, experiences, or
opinions
Different Types of
Questionnaires
NOMINAL VARIABLES
DICHOTOMOUS
Example:
We’d love to hear what you think of our
customer service. Please take a moment to
answer our short survey by clicking the link
below.
Multiple Choice
Multiple Choice
01 SINGLE ANSWER 02 MULTIPLE ANSWER
Allow respondents to select Allow respondents to select
one answer from a list of all responses that apply from
options a list of options.
Single Answer
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EXAMPLE
Multiple Answer
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Rating Scale
Ask respondents to rate something on
a numerical scale assigned to
sentiment
Example
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Likert Scale
• Questions collect ordinal data using rating
scales with 5 or 7 point
Example
Very dissatisfied
Somewhat dissatisfied
Neither satisfied nor
dissatisfied
Somewhat satisfied
Very satisfied
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RANKING
Questions ask respondents to
rank a variety of different
answer options in terms of
relative priority or importance
to them.
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Example:
CLOSE-ENDED
Single-answer multiple choice questions
only allow respondents to select one
answer from a list of options
OPEN-ENDED
Questions are usually accompanied by
an empty text box, where the respondent
can write a customer answer to the
question
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EXAMPLE: