Intro.

of business & management

Company: Muong Thanh Hotel

Winners Team:
+ Trương Bùi Thu Thuỷ
+ Nguyễn Trúc Giang
+ Nguyễn Thị Uyển Nhi
+ Nguyễn Thị Phương Hằng
+ Nguyễn Việt Huy
 PRODUCT
• We have designed an idea of opening Spa-costumer
care service with special products only available in
Muong Thanh hotel. It is the product “ Luxury
pharmaceuticals- made in Muong Thanh.”

• The special thing: natural herbs such as: jasmine,

mugwort, rosemary,..

• Customers can experience Spa’service by a medical

unique to Muong Thanh.
 PRICING
Content Cost
Herbs $50,000
Hired factory( fully equipped) $50,000
Labor cost $2,100
Social insurance for workers $430
Product research & development $43,000
Packaging, product inspection, branding $50,000
Utilities $500
Marketing $50,000
TOTAL COST $206,000
• Production about 50,000
+ Sell $50/product
Þ Total revenue : $250,000

• Total profit : $44,000

• Subtract 20% tax

 Total profit : $35,200
 PLACE
• Production distribution strategy: Exclusive distribution

• Muong Thanh Hotel uses the product directly to the branches

of Muong Thanh hotels nationwide.

• The costumers will have direct contact with the consulting

(sales) team of the hotel.
 PROMOTION
• When promoting products, we will debut in many
aspects.

• Use direct marketing advertising maishorts, invite

celebrities to PR products directly at the Muong Thanh
hotel.

• Run discount 30%- 50% or present vouchers for

costumers who register for long-term service.