Business Plan

TOVA
( A l l - P u r p o s e We t Wi p e s )

Awarding Body: Arden University

Programme Name: BA (Hons) Business (Marketing)

Module Name: Enterprise and Entrepreneurship - Part 02 (Presentation)

Assessment Title: BUS5003D

Student No: STU80709

Tutor Name: Ian McPhee

Word Count: 619

 INTRODUCTION
 TOVA (A Hebrew word which means ‘‘Good’’, is a new micro start-up, this is a
family-run business, it consists of three family members who will be running all
the business activities.
 This company will be selling all-purpose wet wipes, this product is based on a
formula design to cadre the needs of the mass market.
 The wet wipes industry is in growing age, it has brighter prospects, and we
intends to capitalize on the success of this industry in the UK.
 The manufacturer of this product is based in China.
 Our product will be registered in UK & all relevant certification will be obtained.
 MISSION STATEMENT
Our mission is to save the environment by improving
the sustainability of our product (s) and building a
strong and long-term relationship with customers by
providing them a hygienic and comfortable solution.
 THE MARKET - PESTEL ANALYSIS
• Political
The Conservative party shows strong political stability

• Economical
Positive impact of COVID-19

• Social
Diverse & Educated population

• Technological
Good for remote business and digital marketing

• Environment
Safe Environment has great importance in the UK

• Legal
Post-Brexit legislation
 COMPETITIOTN - PORTER’S FIVE FORCES
1. Competitive Rivalry
Competitors: Derele, Conti, Kando Melon, Andrex, Scottex, Natracare, Eco By Natty, mamia

2. Threat of Substitute Products

Alternative Wipes Brand or Toilet Paper or Water

3. Bargaining Power of Buyers

Alternative Wipes Brand or Toilet Paper or Water

4. Threat of New Entrants

The toilet papers and wipes business do not require a large investment

5. Bargaining Power of Suppliers

Low-Cost Centres Asia, Africa, and a few parts of Europe and America
PRODUCT
 MARKETING
Segmentation Targeting Positioning

 All-purpose wet wipes

 Target the whole market

 UK large market size

 High price for high quality

 MARKETING MIX - 4Ps
PRODUCT PRICE PLACE PROMOTION
Retail Price Online store / website Digital Tools:

 01 Pack for £ 3.99

 Emailing
 £ 23.94 for 06 packs
 Facebook
 12 packs £ 47.88

 Instagram
 12-months subscription,

 YouTube
 FINANCIAL PROJECTIONS (2021 - 2022)
Owners’ Break-
Sales Total Break-
Capital. Investor’ Cost of Gross Net Cash Closing Even
Turn Fixed Even Point
Start-up s Capital Sales Profit Profit Movement Balance Points
Over Expense Revenue
Cost £10,000 10% 89% 14% £8,564 £28,564 Units £20,271.42
£57,855 75%
£10,000 5,160

8778
8305.5
7980 7980 7980 7980
7507.5 7507.5 7507.5
6767.5
5586
5113.5
4788
4315.5 4350.09 4155.41
4028.91
3955.41 3852.09
3655.41 3655.41 3655.41 3655.41 3655.41 3655.41
3552.09 3655.41 3655.41 3655.41 3352.09
2930.91 3192 3112.09
2719.5
2005.41 2132.91
1995
1522.5 1458.09
1197 935.91
472.95 472.95 724.5
472.95 472.95 472.95 660.09
472.95 472.95 472.95 472.95 472.95 472.95 472.95
399
0 -73.5
APR,
-472.5
2021 MAY, 2021 JUN, 2021 JUL, 2021 AUG, 2021 SEPT, 2021 OCT, 2021 NOV, 2021 DEC, 2021 JAN, 2022 FEB, 2022 MAR, 2022

-2477.91

Total Sales Total Cost Gross Total Operating Net Profit

of Sales Profit Expenses
 CONCLUSION

Importance of Entrepreneurial Skills For Business Success.

THANK YOU