AS MIRCHI USHERS IN THE SEASON

OF POOR AQI,
INFECTION, DISEASE, AND MORE
HEALTH COMPLICATIONS,
WE INVITE A 120 YEAR OLD BRAND
TO MAINTAIN
ITS PROMISE OF LOOKING AFTER
THE NATION’S HEALTH…
 H E A LT H Y I N D I A

HAMDARD
INDIA
RADIO INTEGRATIONS
PRE-HYPE: CLICK FOR AUDIO

RJS ARE *AHEM AHEM*

CONCERNED
• We play interesting teaser promos announcing
Mirchi’s partnership with a brand to discuss India’s
health and safety

• RJs confirm that Mirchi will associate with a brand

that has helped India stay fit and breathe better
with its exceptional service to national health for
over 100 years
 CLICK FOR AUDIO

• We change our brand identity

element, i.e. our jingle, to ‘Mirchi Sunne
Wale Always Khush, Always Healthy’
with Hamdard – Healthy India,
Hamdard India
SUNNE WALE ALWAYS • RJs reveal how the coming
month, we will keep an eye on India’s health
KHUSH, ALWAYS with Hamdard, the brand which has
kept India healthy with its products and
HEALTHY services all these years
 INDIA KA HEALTH CHECK CLICK FOR AUDIO

PRESENTED BY
HAMDARD
• Create an OAP where we talk about city’s AQI, respiratory
problems, cold, infection, surveys on mental stress and anxiety
with WFH, heart issues, and more

• In each byte, plug in a Hamdard immunity booster or

respiratory product which can solve the given health issue. Eg.
Chyawanprash Awaleh for lungs, cold/infection

• This byte is completely branded by ‘Healthy India, Hamdard

India’ and can play throughout the day
 PROMOTION OF CLICK FOR AUDIO

HAMDARD IMMUNITY
AND RESPIRATORY
PRODUCTS
• Through spots, we mention how Hamdard looks
after the nation’s heartbeats, immunity, fights
against infection and other issues
·
• We link each spot to a Hamdard product,
highlighting the big idea ‘Healthy India, Hamdard
India’ every time
DIGITAL INTEGRATION
 MIRCHI MURGA: ‘HELLO,
AHEM AHEM…’

• In an exclusive Mirchi Murga integration, Naved will

call an individual announcing he has a ‘very important
message’

• Every time he tries to deliver the message, he starts

coughing, using his inhaler, mentions setting up
doctor’s appointment etc.

• As caller gets impatient, he reveals the message –

‘Staying healthy is important’, infuriating them

• In the end, he confesses his identity and talks about

‘Healthy India, Hamdard India’ campaign
 BOLLYMEMES
PRESENTED BY HEALTHY
INDIA,HAMDARD INDIA
• Bringing in the nation’s love for Bollywood songs and
health issues to light all-in-one, we have RJ Vidit create a
Bollymeme series, promoting Hamdard Products through
lyrics

Eg. ‘Dil kyun ye mera shor kare’ for Khamira

Marwareed (heart), ‘Ruke ho kyun, jhuke ho kyun’
for Joshina (immunity and strength), ‘Aaj Mausam
Beimaan Hai’ for Joshanda (cough, cold, flu) DIL KYUN YE
MERA SHOR
• This segment is played on radio during our evening prime KARE
time show as well
 ‘ACHHOO’ SE
‘BLESS YOU’ TAK –
YOUR HEALTH
CHECK CONTEST
• In an innovative twist, we ask listeners and
followers to ‘DM’ Hamdard’s Insta page with
a recording of their sneezes, coughs, and
breathing sounds

• Lucky participants win exclusive discounts

and care packages from the company – to get
them fit and fine in no time
 SUMMARY
PRE-HYPE:
• Teaser Promos with SFX – Teasing about
upcoming health partnership
• Teaser RJ Mentions on Healthy India
REVEAL:
• RJMs on Mirchi Sunne Wale Always Healthy with
Hamdard – Healthy India, Hamdard India
• Always Healthy Stationality
Jingle on Radio
• Mirchi Murga Video on Digital
SUSTENANCE
• OAP: India ka Health Check
presented by Hamdard – Healthy
India, Hamdard India
• Spots: Product wise series on ‘Healthy
India, Hamdard India’ thought
• Your Health Check: Contest on Digital
• Bollymemes: On Radio and Digital
• Optional: PR Media Net
THANK YOU