Demand Forecasting (JAZZ 4G)

Presented By:
 Irfan Ullah
 Muhammad Farhan
 Massab Abdullah

 Hassaan Siddiqi

 Aqdus Jehanzeb

 Mughees -U-din
 Internet In Pakistan

130 million users of the internet, 54% of the total population

~78 Tbit/s combined from PTCL and TWA

Undersea cables SEA-Me-We ¾, IMEWE and AAE-1 by PTCL and

TWA-1 and SEA-ME-We5 by Transworld associates

1st dialup internet service in 1994 by BrainNet 128K link at LUMS

In 2014 4G was launched in Pakistan.

Zong for $516 million

 JAZZ (4G)

Pakistan Mobile Largest mobile network

The current CEO is Aamir Corporate in 1994 as Saif
Communication Limited and internet services
Hafeez Ibrahim Group and Motorla Inc.
(PMCL) as Jazz provider

In 2010 Russian operator

In 2001, Orascom In 2007 Orascom acquired In 2015 VEON acquired a
VEON acquire telecom
acquired 69% of the the remaining shared and 100% share of Warid
assets of Orascom
shares control Telecom
including Jazz for $6.5B

70M subscribers, among

Mobilink rebranded in 43Million, are 4G
2017 as Jazz subscribers 37% of the
market share
Market Size of Pakistan Telecom Industry
Pakistan Telecom Market Leader
 Market Characteristics

Primarily an oligopolistic market

• Few market players

• High barriers to entry (huge infrastructure and license costs)
• Homogenous product

Capital intensive and high fixed costs for 4G players

Coverage focused on densely populated areas with primary focus on urban areas.

Lower latency as compared to other presently available technologies in Pakistan.

Highly regulated

Marketing and pricing key demand driver

 Factors affecting the demand of Jazz 4G Positively

Digitization Trends
• Smart Phone Penetration
• Digital Citizenship
• Digital Lifestyle (Streaming Platform, Social Media etc.)
• Digital Commerce (online shopping, payments, vendor management)
• .

Economic Trends
• Shift towards Knowledge Based Economy
• Economic Growth

Educational Needs
• Online Learning Platform
• Remote Education Access
• Research & Collaborations

Government Initiatives
• Laptop Scheme
• Digital Inclusion Initiatives
 Factors affecting the demand of Jazz 4G Negatively

Service Quality
• Service Quality (network Congestion)
• Coverage Issue

Political & Economic Trends

• Economic Downturn & Rising Inflation
• Power Outage & Political Instability

Consumer Readiness
• Cyber Security
• Device Compatibility
• Educational Disparities, lack of Awareness & local Content
• Perceived Health Risk
 Factors affecting the supply of Jazz 4G Positively

Improvement in Technology:
• Technological advancements leading to increased speed and coverage.

Investment in Infrastructure:

• Investments in expanding and upgrading 4G network infrastructure leading to better

quality service

Strategic partnerships:

• Collaboration with technology partners to enhance supply of Mobilink 4G products

Government Support:

• Supportive regulatory policies to ensure good quality supply of 4G.

 Factors affecting the supply of Jazz 4G Negatively

Network congestion:
• If the demand of the Mobilink 4G exceeds the supply, then it will result in poor quality of service

Regulatory challenges:

• Complex regulations, spectrum allocation challenges, and stringent licensing requirements can
negatively impact the supply of 4G services.

Competition:

• Strong competition can lead to price wars which can affect the profitability, hence reducing the
chances of capital investment to ensure smooth supply of 4G

Environmental conditions:

• Natural disasters, extreme weather conditions can disrupt the supply of 4G services
 Price Discrimination in Jazz 4G

• Hajj Offer • Monthly Freedom • SUPER DUPER • SUPER WOMAN BUNDLE

(Rs. 170)
Free Roaming (Rs. 1,564) (Rs. 868) 12 GB Data & Unlimited Jazz
Services During Hajj 100 GB 8 GB Data, 3000 Mins (8 AM – 6 PM)
• Gold Basic – Post Paid
Data,2000 All Jazz Mins, 300 Other (Rs. 1,500)
Network Mins & Network Mins & 10 GB Data, 3000 Jazz Mins, 200
SMS 3000 SMS Other Network Mins 6000 SMS

Different Prices at Degree of

Different Quantity Discount Bundling Prices Heterogeneity
Circumstances Among Consumers

• Punjab Daily Offer (Rs. 12)

250 MB Data, Unlimited Jazz Mins
• Mahana AALA
& 1000 SMS
• Sindh Super Data Offer (Rs.
(RS. 1,218)
80 GB Data (10 PM – 7 PM)
26) 2000 Other Network Mins
5000 MB (11 PM – 9 AM)
2000 SMS
• Karachi Daily Offer (Rs. 26)
250 MB
Data Unlimited Jazz Mins 1500
SMS
Different Prices for
Peak Load Prices
Different Regions
Thank You For Attention