Marketing Channel of

Dudhsagar Dairy (Milk & it’s

byproduct)
Subject:- Agricultural Marketing Trade & Price
Sub. Code:- IVA08AMT

Submitted by:-
1)Patel Nrupa
2)Bhatiya Kathan
3)Krishil Dixit
4)Patel Smit
5)Sadhu Sumit
Submitted to:-
Dr. Kishan Mashaliya
Producers (Dairy farm)
•Dairy farm plays a vital role in supplying nutritious
products like milk,cheese,& yogurt.
•It involves the raising of dairy animals such as cows, goat
or sheep for their milk.
•Dairy farm produces milk which can be sale to many other
milk industry for the processing or making of milk.
Dudhsagar Dairy
•Dudhsagar dairy was first established in Mehsana,
Gujarat, India in 1963.
•It plays crucial role in milk procurement, processing, &
distribution & contributing significantly to the dairy
industry’s growth.
•Dudhsagar dairy produce many product like milk,
cheese, drinks, ghee, chocolates etc for selling on large
scale & on small.
•So, Dudhsagar dairy mainly produce milk & product
from byproduct of milk which are further classified for
distributing among consumer.
MILK
•Milk is primary source of nutrition for infants & an
essential component of the human diet. It is rich calcium,
protein, vitamins & minerals.
•Milk is classified into five based on marketing.
1)Wholesale
2)Mall
3)Outlet
4)Online
5)Milk vendor
Which ultimately lead to the consumer.
 Marketing Channel
•Milk can be sale on bulk or wholesale to the shopkeeper,
then it is sale to the retailer and ultimately to consumer.
•Secondly, value added product like chocolates, icecreams ,
are sale in a malls,shops & also export to different states or
country on large scale.
•Different outlet of dudhsagar dairy shop like in mehsana,
vijapur contain their product which can also marketed.
•Nowaday there are some online company like Bigbasket,
Jiomart which sell milk and its product easily to consumer
in less time & in less amount.
•Milk vendor nowadays are less in number in city because
of modernization but it is great way of marketing of milk
to the consumer.
Milk Byproduct’s Marketing
•After the milk is produced there are some waste material
produce which can be helpful in making different
products.
•Milk wastes material can make food item like buttermilk ,
ghee,yogurt,cheese,whey, etc which are necessary for
human day to day life.
•This products are ultimately reach to consumer same as
through which milk is marketed.
Mini Dairy Plant
•Mini dairy plant is designed for small-scale milk
processing, including pasteurization, & packaging.
•Its ideal for local farmers or entrepreneurs looking to
produce dairy products on a smaller scale.
•Mini dairy plant purchase milk from dairy farm & after
processing the milk it is sell into retailer shop where
consumer can buy the milk.
•Mini dairy sell their product at dairy farms, small
villages, dairy product suppliers etc.
Conclusion
•After all this we have reach to the conclusion that
there are many different way to market the milk and its
byproduct to the consumer.
•It can be directly sale through supermarket, online
platform, shops etc.
•Milk is most profitable business in India, and its also
necessary for human,animal,&infant for the nutrition &
vitamin.
Thank you !